Animal Cloning Essay Example For Students

Animal Cloning Essay Is cloning necessary for advancements in improving the quality of life? Is cloning necessary for advancements in improving the quality of life? People often question whether or not we as a scientific nation are trying to play the role of God. Many people say that we should not try to interfere with nature. That is fine if in everyday life we did not try to change our habitat every single second of every single day. More than likely at one point and time the land on which your house sits was covered by a pasture of woodlands. That is interference. If we try to clone organs for transplant patients that are in their final hour then we are actually improving their life. If improvement in the quality of life is playing God, then is that necessarily a bad thing? Do we have the right to clone? We are all guaranteed rights by the fact that we are human beings. Those rights include the right to pursue areas of scientific study. Not many people vocalized his or her disapproval of space explora tion. At the time that there was no talk of how morally wrong Neil Armstrongs walk on the moon was going to be. They could have argued the fact we are created on earth we must stay here and not interfere with things beyond our comprehension. If they did, and the program did not lift off, then we would not have some of the technologies that we have today. Cloning can only yield new technologies that will be beneficial to society. One misconception that many people have is that this technology can fall into the wrong hands. We could not clone a person of history to be the same person that he or she was before. If we were to do that then it would be near impossible to reproduce the same character. They would like any other ordinary human; they would be conceived, developed, and then born as all other babies. They would have the same appearance and genetic makeup as their equal. This does not mean that they would have the same mental capacity as their previous life. There are many thing s that lead to a humans personality. Genetic makeup does not have as significant role as many believe. Organ cloning is something that would be extremely beneficial to society. Imagine the ability to create a liver for a child that has less than a month to live. In the medical profession the philosophy of every doctor is to improve the quality of life. Is giving a child a second chance improving the quality of life? Or is it playing God?Imagine if the technology was available to clone his liver in order to prolong his life. In this country there are thousands of people on waiting lists to receive new organs that will help prolong their life. Many of these people will die because there is not a suitable donor that matches their needs. Imagine the lives that will be saved if an individual can clone their own liver, or any other organ that is needed to survive an illness. As much as cloning is perceived as a good thing, it could change life to an entire new civilization. Cloning runs t he risk of creating a population that is entirely the same. This population would be susceptible to the same diseases, and one disease could devastate the entire population. One can easily picture humans being wiped out be a single virus, but more events could occur from a lack of genetic diversity. For example, if a large percentage of a nations cattle are identical clones, a single virus could effect the entire population. The result could be large food shortage in the United States. .u59f1ac8e2c1a715799758820f63ab762 , .u59f1ac8e2c1a715799758820f63ab762 .postImageUrl , .u59f1ac8e2c1a715799758820f63ab762 .centered-text-area { min-height: 80px; position: relative; } .u59f1ac8e2c1a715799758820f63ab762 , .u59f1ac8e2c1a715799758820f63ab762:hover , .u59f1ac8e2c1a715799758820f63ab762:visited , .u59f1ac8e2c1a715799758820f63ab762:active { border:0!important; } .u59f1ac8e2c1a715799758820f63ab762 .clearfix:after { content: ""; display: table; clear: both; } .u59f1ac8e2c1a715799758820f63ab762 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u59f1ac8e2c1a715799758820f63ab762:active , .u59f1ac8e2c1a715799758820f63ab762:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u59f1ac8e2c1a715799758820f63ab762 .centered-text-area { width: 100%; position: relative ; } .u59f1ac8e2c1a715799758820f63ab762 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u59f1ac8e2c1a715799758820f63ab762 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u59f1ac8e2c1a715799758820f63ab762 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u59f1ac8e2c1a715799758820f63ab762:hover .ctaButton { background-color: #34495E!important; } .u59f1ac8e2c1a715799758820f63ab762 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u59f1ac8e2c1a715799758820f63ab762 .u59f1ac8e2c1a715799758820f63ab762-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u59f1ac8e2c1a715799758820f63ab762:after { content: ""; display: block; clear: both; } READ: Drug abuse Essay Any research into human cloning would eventually need to be tested on human. The ability to clone humans may lead to the genetic tailoring of offspring. The heart of the cloning debate is concerned with the genetic management of a human embryo before it begins development. It is conceivable that scientists could alter a babys genetic codes to give the individual a certain color of eyes or genetic resistance to certain diseases. This is viewed as inappropriate, some look at it as playing God. Cloning might be used to create a perfect human, or one with above normal strength and sub-normal intelligence, a genetic underclass. Also, if cloning were perfected in humans, there would be no genetic need for men. As in the book, A Brave New World, they cloned people into classes that made an entire society of genetic humans that resembled nothing less than an ant-farm. In the Alpha Class the cloning conditioned one to have a great life just like the queen ant having hundreds protect her. Or i n the Epsilon Class being conditioned to think that being a janitor is a good thing or the equivalent to a worker ant. They go about their work as if its the best work possible. By creating the perfect clone and knowing the fact that men could be eliminated from existence is playing God. Cloning might have a detrimental effect on domestic relationships. A child born from an adult DNA cloning of his father could be considered a delayed identical twin of one of his parents. It is unknown as to how a human might react if he or she knew he or she was an exact duplicate of an older individual. Researchers say that within 5 years a pill that will help prevent cancer will be introduced on the market. That is great if you do not already have it. If we find the gene that has been mutated then we will be able to correct that, alleviating all of the signs of the cancer. Cloning will change the face of the planet forever. We should be excited that we are able to duplicate such a complex sequence of genes. Whatever you feel is morally right we should allow this to happen because if we never explore the risks then we can never enjoy the benefits. As previously stated the space exploration yielded many new technologies that will forever aid in the bettering of society. We cannot continue to prohibit the exploration of scientific study. If this practice continues then we will not be able to continue to develop advancements in the prolonging of the human species. We cant impose a ban on cloning, if we do then who is to say that we will not impose a ban on the research that will hopefu lly one day lead to a cure for cancer. Bibliography:

What You Need to Know About Analytical Writing Sample Essay and Commentaries Ets

What You Need to Know About Analytical Writing Sample Essay and Commentaries EtsWhen I started in the education sector, the only way I could acquire a practical knowledge about the process of written and analytical writing sample essays and commentaries was by getting myself enrolled in an instructor training program. But, it's not as easy as it used to be because today, an individual doesn't have to be a genius just to avail of one-on-one instruction with an experienced instructor.You can attend a teaching course for one or two weeks, but if you want to take advantage of the available time while still remaining within your budgetary constraints, the best alternative would be to enroll in an analytical writing sample essay and commentaries ets course. In fact, you can enrol in two-week courses that focus on each of the topics of writing an essay. It may take some time for you to read a couple of sample essays of different types, but you'll soon get used to the style of writing which is necessary for analytical writing sample essay and commentaries ets.One of the main reasons why the trend is increasing among employers today is that the employer of tomorrow can be expected to require more analytical writing sample essay and commentaries ets courses. Right from planning a budget, allocation of capital, financial management, setting targets and objectives, delegating tasks to a department or unit of the organization, providing input, identifying important issues, determining the priorities and allocating resources, balancing profits and losses, developing a strategy, controlling the flow of resources, researching possible solutions to challenges and conducting customer satisfaction surveys etc. are some of the crucial aspects which a business should deal with in order to meet its objectives, as well as to maintain its profitability.The concepts taught in an analytical writing sample essay and commentaries ets course will enhance your skill set and would make your job as an employer easier. From understanding the nature of writing a report, to drafting an analysis and finally preparing the final article, the lessons taught will teach you how to write objectively, effectively and efficiently.If you feel as if you are the one whose skills are required to increase the efficiency of the business, it would be wise to start preparing for an analytical writing sample essay and commentaries ets course as early as possible. To be able to learn in an efficient manner, it would be advisable to spend at least two months working with an instructor who's imparting the lessons for the next four weeks.That's because it's better to learn something new than to acquire something new which you already know. And the instructor doesn't care how long you've been working for him or her; he or she simply wants you to have mastered an important skill set, which will then help you to better handle your own work.And even if you've already worked for the same employer fo r a number of years, it's also good to continue attending an analytic writing sample essay and commentaries ets course. This way, you will be able to increase your skills even further and benefit from their experience.

Culture and Politics of the country of Mexico

Culture is the way of life of a given people. It entails how people behave and perceive different life issues. It includes aspects like religion, ethnicity, customs, language, beliefs, and food among other aspects that define a people. Culture varies from one place to another depending on the circumstances surrounding a place, for instance, climate and environment and how people perceive things.Advertising We will write a custom report sample on Culture and Politics of the country of Mexico specifically for you for only $16.05 $11/page Learn More Politics on the other hand entails the process by which a group of individuals come together and make collective decisions. It could also be seen as a way through which state or governmental affairs are run. This piece of work will give an in depth discussion of the culture and politics of Mexico. Mexico has an interesting culture. Just like any other aspect, culture in Mexico has undergone a lot of changes espe cially as from the 20th century. People’s lifestyle, particularly those in the cities, has become similar to that experienced in Europe and the United States of America. In regard to language, Spanish is widely used in Mexico. However, there are a total of 62 indigenous languages that have been recognized by the Mexico government as national languages. Another cultural aspect in Mexico is art. Mexico is a country that is known for its folk art. The art has its origin from indigenous and Spanish crafts. There is a lot of pottery and garments embroidery. Pre – Columbian architecture is widely spread in the country. In Mexico, religion is left open and there is no one religion that is made official. However, Catholicism has the largest membership, approximately 83%. Protestantism has 9% followers of the total population including Jehovah’s Witness and Seventh-day Adventist. Buddhism, Islam and Judaism are also proclaimed in Mexico although to a small extent. The et hnic groups include the Mestizos and about 52 indigenous ethnic groups (Joseph and Henderson 47). In regard to politics, Mexico government is a federal republic, led by President Felipe Calderà ³n who was elected in the year 2006. The government is founded on a congressional political system and thus the President has got a lot of powers and heads the state, the government as well as well as a multi-party structure. The federal government is deemed to represent the United Mexican States. It is divided into three branches; the executive, the legislature, and the judiciary. The government follows the political constitution of the United Mexican States, of 1817 (Wasserman 99).Advertising Looking for report on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are about seven political parties in Mexico the main ones being the Institutional Revolutionary Party, the National Action Party, and the Party of the Democratic Revol ution. All political parties are required to promote democracy in the country and to act as a medium through which the citizens can participate in public office affairs. Every individual who has reached 18years has a right to vote. In Mexico, there are usually different levels of elections, that is, the presidential elections, the congressional elections, and the State elections. There have been considerable changes in the Mexican politics all aimed at making the country better. However, there exist some political disputes due to varying views by different agencies. This has affected the country’s economy. For this reason, there ought to be a positive move taken by the President, the politicians and the political parties irrespective of the compromise that each unit ought to make for the best of the majority (Starr and Council on Foreign Relations 25). A map showing Mexico Culture and Politics (including the Government, Economy and Population) Source: https://www.factmonster .com/atlas/north-america/mexico Works Cited Joseph, Michael Gilbert, and Henderson Timothy. The Mexico Reader: History, Culture, Politics. Durham, NC: Duke University Press, 2002. Print. Starr, Pamela, and Council on Foreign Relations. Challenges for a Post election Mexico: Issues for U.S. Policy. New York: Council on Foreign Relations, 2006. Print.Advertising We will write a custom report sample on Culture and Politics of the country of Mexico specifically for you for only $16.05 $11/page Learn More Wasserman, Mark. Everyday Life and Politics in Nineteenth Century Mexico: Men, Women, and War. Albuquerque, New Mexico: UNM Press, 2000. Print. This report on Culture and Politics of the country of Mexico was written and submitted by user Noel V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free sample - The Battle of Algiers Movie Review. translation missing

The Battle of Algiers Movie Review. The Battle of Algiers Movie ReviewThesis Statement of Purpose: Verbatim report of research assignment. The Battle of Algiers: Movie Review Description of the movie The Battle of Algiers is a classic 1965 year movie based on the events of the Algerian War (1954-1962) and filmed by the Italian filmmaker Gillo Pontecorvo by the sketchy screenplay written by the former Algerian political leader Saadi Yasef with a script co-written by Franco Solinas, the Italian writer. In the original movie version there was a disclaimer: â€Å"Not one foot of newsreel or documentary film has been used.†(Johnson), however, the movie has a perfectly documentary nature. It was made black white to increase the viewer’s impression of facing the reality and not the choreographically set scenes. The movie was filmed in the natural sceneries of Algiers of 1965 and most of the cast were chosen from the non-professional Algerians picked up for their typical appearance and emotional effect. The language of the film is French and Arabic, and its latest release with English soundtrack and English subtitles was issued by Criterion Collection in a 3-disc DVD set, including interviews with the members of FLN and the discussion of Battle of Algiers's depiction of terrorism and guerilla realities by the USA counter-terrorism advisors and film directors. Exposition The movie opens with the scene of French soldiers brutally torturing an aged Algerian man and finally forcing him to agree to show them the location of Ali la Puente , the last alive member of the General Staff of FLN, the rebellion movement they are determined to destroy. The tormented man is trembling of pain and shame; the tears are running down on his cheeks, suddenly he rushes to a window trying to escape, but the soldiers catch him and force to follow them. The next scene shows the occupation of the house where Ali la Puente found refuge, soldiers drive out men and women to the hall, and the tortured traitor, dressed in the French military uniform, shows the place where La Puente is hiding with three of his companions-in-arms, one of who is a teenage boy. French soldiers are convincing them to surrender, but they stay silent and are waiting for death. The camera shows their faces – a very young man, a woman with a dark and resolute face, a boy and finally Ali la Puente himself, his eyed flashing with rage and bitter contempt. In this moment the vision becomes blurred and the film retraces to the past of the Algerian revolution and history of FLN formation, showing the viewer some random realities of treatment of Arabs by pied noirs: several French young men trip running Ali just for having fun of seeing him to fall, of French commissar provoking FLN activists by setting a bomb in one of the sleeping quarters, pied noirs enraged a fter the explosion attacking a small Arab child in a street and so on. Characters The Battle of Algiers is based on true events; nevertheless, there are used composite characters together with those depicting historical personalities. One of these composite characters is â€Å"Colonel Philippe Mathieu†, commanding the 10th Airborne Division that arrived to Algiers on the 10th of January, 1957 to organize the fight against rebel activity. He participated in campaigns in Italy and Normandy, was a member of an anti-Nazi resistance movement, and took part in the Indochina war. This character is a composite of several French officers, especially Jacques Massu and Marcel Bigeard (Maxey). This character is played by the only French actor in the cast, Jean Martin, who, ironically, was fired from the French theatre for signing a manifesto against Algerian war. Colonel Mathieu seems to be a decent soldier who is performing his duty (â€Å"We are soldiers, our duty is to win†), dissecting a problem into structural parts and trying to solve it in the most ration al way, isolating and destroying the active minority of rebellious Arabs. Though disliking the police aspect of fight against the revolution, he introduces the measures of total investigation and â€Å"exhausting† interrogations, that is to say, tortures. He states that the success is in the result if these methods. The FLN members are allowed to disclose the secret data only in 24 hours after arrest, which enables FLN to make any data irrelevant by this time. That is why the soldiers have to use other methods than common civil law procedures. Colonel Mathieu, though elegant and noble, seems to be a person who cut off his human qualities and turned into an icy machine to perform his duty.   The key character of the movie is Ali La Puente, one of the leaders of FLN, played by Brahim Haggiag, an illiterate Algerian selected for his character heroic appearance of a strong and passionate personality, and several times in the movie an accent is made on his eyes. Ali La Puente was imprisoned several times for minor crimes and vandalism, and upon his release was recruited by FLN. To ensure that he was not a spy or a traitor, he was ordered to assassinate a French policeman. In the recollections of Saadi Yasef (a prototype and a performer of the role of Jaffar) Ali La Puente appears a person of extraordinary courage, but also precise, practical and just. â€Å"After each of †¦ actions he was conscious of having carried out a doubly useful task. In fact, on one hand he eliminated a slyly effective enemy of the organization; on the other he increasingly liberated the inhabitants of the Casbah - they who were also daily victims of the often brutal conduct of these auxiliari es of the police - from fear†. (History of Algerian Independence).   Ali is a personification of thousands Muslim people crying for liberty and rights, in his eyes there is the unforgettable sharp feeling of rage and suffer, here he is truly a hero of his time.   Another prominent character of the movie is El-Hadi Jaffar, also the member of the FLN General Staff. This is a fictional character, based on the personality of Saadi Yasef, who himself also performed this role in the movie. Jaffar is presented as an intellectual inspirer and tactic organizer of all rebellious actions, including the 8-day strike in Casbah. The real Saadi Yasef was an organizer of the military wing of the Algeria National Front (Roth) and he physically conducted and led all the events that are depicted in the movie. The Battle of Algiers is based on his notes that he wrote on an envelope when he was imprisoned and spent five years in jail. (Roth). Saadi Yasef states that under those circumstances there was no another way either for French soldiers than to imply tortures, and no way for Algiers population than to react by violence to violence. Besides, french tortures caused in massive recruitment of Algerian people, which produced a strong impact to the destabilizatio n of France. Larbi Ben M’Hidi, who is now considered a National Hero in Algeria, is also an important character in the movie. He was a prominent Algerian leader, one of the headquarters of FLN, and was captured, tortured and executed by the French paratroopers in 1957. In The Battle of Algiers he is depicted as a strong personality, a political and war leader, possessing invincible will and charisma. In the scene of the press conference with Ben M’Hidi in the 4th of March, 1957, he behaves with a sense of incredible dignity and is even able to make bitter jokes, which surely causes respect towards the moral fiber and courage of this man, so strongly devoted to his ideals and his people. In the ranks of the Algerian revolutionaries there were women as well as men. In the movie veiled Muslim women hide in their wicker baskets guns for the assassinators performing hit-and-run attacks on policemen and soldiers. One of the strongest scenes on the film is the scene where three women, Djamila, Zohra, and Hassiba (one of those who joined in death to Ali La Puente), change their traditional clothes concealing all the face and body according to the Muslim laws and religion to the European skirts and blouses and even flippant trousers to pass French checkpoints unsearched, carrying bombs. One of these women even cuts her long black hair and dyes it light, another takes her son with her. They leave their handbags with bombs in a cafe, full of people, in a bar, where dozens of young people are drinking and dancing, and in the office of Air France. They see people - all civilian, practically innocent people - passengers awaiting their planes, aged people drinking coffee and talki ng, teenagers dancing, a diffident boy who is afraid to invite a girl to dance, and - as a culmination - a small child licking ice-cream - all this to be blown up in several minutes. One can only guess what might these three women feel - but nevertheless, they leave the bombs and go away, and there are dozens of victims, and blood, and fear. Petit Omar is a small hero of the Algerian War, a street urchin and a FLN messenger, who then becomes one of the most devoted fellow-soldiers of Ali La Puente and is executed by the French soldiers together with him. He is probably an embodiment of all Muslim children of Algiers of that time, maybe not understanding political motives and reasons, but strong in their hate to the enemy who killed their loved ones, and that is why devoted to the cause of the revolution. Analysis of the movie Plot Lines and Themes The film, subsidized by Algerian government, was originally intended as a part of propaganda for anti-colonialism. In 1965, the time of the movie filming, the Algerian War was still fresh for pubic, as Algerian independence was proclaimed only three years ago, in 1962, after 8 years of struggle. The movie that began as a sketchy screenplay written by Saadi Yasef in prison nowadays became one of the so-called training films for Pentagon officers for them to understand the regularities and rules of partisan war and ways of struggle against world terrorism. However, Saadi Yasef himself in his interview to Diplomatic License states that â€Å"the style, the urban guerilla style, the Chinese style, the Latin American style, South American style, did not have the same human elements, geographic elements or social elements. There is nothing comparable. So Algeria really has nothing in common with all of that†. (Roth). To make the events of the Battle of Algiers more personal and to create a single plot line, the creators of the movie concentrate the attention on Ali La Puente as the personification of the rebellious spirit, and partially the story is told as witnessed by his eyes. The camera focused on his face, as if carved out of stone, and his short biography of an ordinary street criminal is told, but nevertheless it is clearly felt that he is deemed to play the great role in the story of Algerian revolution.   After the stories of Ali La Puente, Jaffar, Larbi Ben M’Hidi and three women who carried bombs, another subtle plot line is a story of a young Algerian couple, both of them belonging to FLN. The scene of their wedding ceremony comes shortly after the scene of Algerian children kicking and mocking the alcoholic, as due to FLN propaganda alcoholism, prostitution and selling drugs in Casbah were considered illegal and such that undermine health and fighting capability of Algerians. The wedding ceremony is conducted by Larbi Ben M’Hidi himself and the marriage is registered by FLN. The bride, Fatiha, is very young, almost a girl, and so young is her chosen one, Mahmud. He will be one of those who will join Ali La Puente in death, blown up in their hiding place. There is a short prayer, the newly married sign their names, and then - another prayer, the voices of many people standing not only in the room where the marriage took place, but also in the yard, on the roofs of hou ses, join into a rhythmic choir, This prayer flows over the dirty and ragged walls of Casbah to the lighted streets and rich white houses of the European quarters. Despite its seeming simplicity, it is a very strong scene, showing the viewer the connection between FLN and civilian people of Algiers, unanimously determined to win their freedom and their right for own culture and religion.  Ã‚   Propaganda and Tortures Constant attacks on policemen and police stations keep French population of Algiers in terror. The Government is trying to introduce measures to control terrorism, such as reporting about people with gunshot wounds in hospitals and blocking entrances to the Muslim quarters of city at night and installing there police checkpoints in the daytime. Then women start carrying guns under their veils, guns can be hidden in the fruit baskets and can appear in a hand of an Algerian teenager. Yes, this is terrorism, but after the explosion of the bomb set in a Casbah sleeping quarter by French, when a viewer sees Algerian man carrying the mutilated bodies of children out of the ruined house, the crying and screaming women searching for their loved ones in the ruins, after that it is easier to apprehend the motives of FLN members setting bombs in public places. Either in guerilla or in civil war propaganda is one of the most effective ways of influence on the society and public opinion. As The Battle of Algiers is a reconstruction of the real events, this movie can be chosen as an example of such influence. Really, propagandistic appeals to the Muslim population of Algiers sounding from the megaphones in the casbah streets are a part of the natural background of these years’ city life. Such appeals have destructive strength that is hard to exaggerate, because they are intruding into thoughts of each single person, changing opinion and causing doubt in what they used to believe, especially if such propagandistic appeals were competently composed. French radio emissions in casbah contain nothing except lists of names of those who were recently arrested and killed, but considering the structure of FLN, it could be one of the best ways to convince people that hear familiar names of that the organization is on its last legs and to persuad e them to collaborate with police. One can never say now how well this worked; taking in account that fact that the police still had to imply the most severe tortures to force the arrested to disclose their fellow-soldiers. Later appeals become more persuading and non-compromising, directly stating that FLN is disorganized and the battle is lost, and convincing Muslim citizens to step under the protection of French army. In the movie these words sound in the background of frightening scenes of Algerian people standing with their faces to the walls and searched by the policemen, dead bodies lying in the streets and – there is a tear-stained Muslim child, watching a soldier to search a killed man. Propaganda can work only if it is supported by real actions, at least partially, but never if it fully contradicts the reality. Besides, people are always more likely to believe propaganda that corresponds their convictions and that is issued by someone from their own side. The strong scene of the movie is when Petit Omar steals a microphone from a police officer in the checkpoint on the 6th day of the strike. The officer was reading the text stating that FLN impedes normal prosperous life of casbah people and that France is their real motherland, all this in the background of Algerian women searching their probably arrested or killed sons and husbands in the rows of men coming back from work in the European quarters. No one believes this French propaganda, no one listens to it. But then Omar steals the microphone, and his ardent appeal to his compatriots sounds above the rows of the exhausted and despaired people – an appeal to resist and to believe in their future freedom, and this is met by the immediate furious support of people, a frightening scream of women, sending shivers down the spine, and this can not be stopped by fear of guns and arrest. This proves once more that propaganda, despite its obvious effectiveness, can not work well if it meets st rong resistance of the antagonizing population. Tortures are another important theme and problem of the movie. On the part of the French headquarters, the use of tortures seems to be justified by the necessity to get information from the arrested members of FLN as quick as possible, taking in account that fact that the police can not linger and use common methods of civil investigation while bombs are exploding in the city quarters and dozens of victims die every day. And they implied burning hot iron, waterboarding, hanging people upside down and electric shocks, and for sure, they got information, figuring out members of FLN and defining its structure. After the series of such "investigations" (Webber, Chapter 3), FLN headquarters were forced to leave the capital, and this was the first victory of France. But there was also the opposite result: these tortures completely destroyed the image of France as a democratic country and caused massive voluntary recruitment of Algerians to the ranks of FLN. Saadi Yasef says in his interview to Diplomatic License:   â€Å"I don't see how the French Army could have acted in any other way under the circumstances. We simply had to accept this fact of torture [†¦.] Automatically there was a massive recruitment as a result [†¦]. When you killed someone, 10 more recruits flocked to our side. So we needed this kind of torture, this brutality, to destabilize France, eliminate the 4th Republic, and everything else involved in terms of brutality and cruelty†(Roth). Implying tortures also caused great scandal in French society, which is almost not shown in the movie. Several brochures of the re-called reservists in Algeria were published generally in 1957, disclosing for the French public the real nature of Algerian conflict, despite the veil of secrecy and censorship. The publications in journals and newspapers involved intellectuals that soon formed networks fighting against human rights violations. The significant example of the mood of certain spheres of French society could be a phrase of the anti-colonialist historian Robert Bonnaud: "If France's honor can go along with these acts of torture, then France is a country without honor."(Webber, Chapter 3). Sometimes while watching a movie a question may appear: is the Algerian independence worth all this? Algeria had been a French colony for 130 years by that moment, so was there a reason to start a revolution? This paper is not dedicated to the reasons of Algerian War, but here is just a logical remark: people do not start rebellious actions if they have economic and cultural freedom. The obtrusive politics of France and nationalistic behavior of â€Å"pied noirs† caused indignation and insurrection, and probably there was no another way to solve the conflict except guerilla. The movie was filmed with an attempt to show the events from the neutral point of view. In fact, in such a movie there can not be any neutrality. There are two parties fighting against each other, each applying methods that have nothing in common with humanity and morality. In fact, there is no difference, whose children – French or Algerian - are pulled out of the ruins; there is no difference, with whose blood the stones of the city streets are soaked. The thing is in that any violence has its subsequences, either fear and submission, or resistance and even stronger violence, and this second effect we actually see in the events of Algerian war. Glossary of Key Terms Algerian War - a conflict between France and Algerian independence movements from 1954 to 1962, which led to Algeria gaining its independence from France. Casbah - specifically the citadel of Algiers in Algeria and the traditional quarter clustered around it. FLN (transliterated: Jabhat at-Ta?rir al-Watani, French: Front de Libà ©ration Nationale, hence FLN)   -   a socialist political party in Algeria. It was set up on November 1, 1954 as a merger of other smaller groups, to obtain independence for Algeria from France. Guerilla - a form of irregular warfare and refers to conflicts in which a small group of combatants including, but not limited to, armed civilians (or "irregulars") use military tactics, like ambushes, sabotage, raids, the element of surprise, and extraordinary mobility to harass a larger and less-mobile traditional army, or strike a vulnerable target, and withdraw almost immediately. Paratroopers - soldiers trained in parachuting and generally operate as part of an airborne force. Pieds-Noirs - a term used to refer to colonists of French Algeria until the Algerian independence in 1962. Specifically, Pieds-Noirs were French nationals, including those of European descent, Sephardic Jews and settlers from other European countries such as Spain, Italy and Malta, who were born in Algeria. Propaganda - a form of communication that is aimed at influencing the attitude of a community toward some cause or position. Appendix 1. Map of Algeria at the time of the war 2. Information about France and Algeria  Ã‚     Languages   Religions  Currency  France  French  Christian  Francs  Algeria  Arabic and French  Muslim  Francs   3. Algerian War Numbers: Casualties and Losses: Algeria: 153,000 dead, 160,000 wounded, 1,500,000 dead according to the Algerian government; France: 25,600 dead, 65,000 wounded.

Pictorialism Essay Example | Topics and Well Written Essays - 750 words

Pictorialism - Essay Example These picture communicated political messages during the periods between the world wars. The element of socialism was supported by some photographers and was commonly conveyed within the published pictures. Journalism and advertising are some of the other techniques which were increasingly utilised by photographers during this period in seeking to communicate different messages. The element of advertising and journalism were increasingly utilised in publicising different social evils which were affecting the populations during the period between the wars. These two techniques were fundamental in the development of bulletins and dedicated activist journals during the avant-garde photography period. The Montage Poster, by Lewis Hine presents a photograph which has utilised the techniques of journalism in creating awareness among the population. The artistic qualities of photo have been enhanced through the utilisation of the technique. Besides Renger-Patzsch, there were many other photographers who shared the sentiments of not borrowing any qualities of art in photography.one of the photographers who shared similar sentiments as Renger-Patzsch, was Man Ray. Both photographers believed and advocated for a total overthrowing of the elements of photography which had been borrowed from art. The photographic qualities which are being referred are the elements commonly contained within photographs which can also be seen within many artworks as well. The differentiation between artwork and photography would occur through the creation of authentic features of photographs. One of those qualities is organisation of photographs which contained many elements of artwork, seeking to engage the viewers through presenting something they were familiar with. According to these photographers, creation of photographs required the presentation of texture and essence of an object and not in the organisation of the image(Elkins, p56). The qualities

Marketing Communications Models and Their Application to Adidas Research Paper

Marketing Communications Models and Their Application to Adidas - Research Paper Example This research will begin with the statement that Adidas Company deals with sports shoes and clothing. It is a maker and a designer of sports ware. The company has its headquarters in Germany.   The company’s acquisition of Reebok was fundamental for its operations. This is because the acquisition gave the company a competitive advantage. The company managed to acquire a considerable market share. The company is responsible for the sale of products used in a variety of sporting activities including cricket, basketball, football and other activities. The products offered by the corporation are availed in all countries of the globe. The company employs strategic marketing, with an objective of improving the brand strength, acquiring a competitive advantage and raising its performance in terms of finances. The subsidiaries in other countries receive management information from the headquarters in Germany. Statistics on sports apparel usage indicate a possibility of an increase i n sports equipment market value. From 2008 to present, the market value has been rising, an implication that Adidas can benefit from the market growth by attracting customers through appropriate marketing plans. Situation analysis involves the analysis of the company by considering political, economic, social and technological factors. The analysis takes into account both the strengths plus weaknesses of Adidas. One of the current strengths of the company is the political stability that exists in the United Kingdom. This enables the company to performs well as the political environment plays a significant role in business operations. Political challenges that Adidas might face is the influence of regime policies on the purchase of goods. The company is subject to both the challenges and strengths that relate its economic environment. The company has already established a strong economic base thus; it is possible to maintain its status through adequate strategic management. Adidas en counters challenges in cases of unstable interest rates likely to result in inflation. The company benefits from the high population that exists in towns.

Factors Influencing While Purchasing Tyres

Factors Influencing While Purchasing Tyres Abstract   In this project I have study of â€Å"factors influencing while purchasing tyres† JK tyres manufactured by Jk Tyre Industries. In this competitive era of marketing where the satisfaction of the customer towards the product is become first priority, it is therefore very important to analyze customer behaviour. Consumer behaviour can be looked upon as study of how individuals make decisions on how to spend their available resources like time, effort, money in various consumption related items. The understanding of customer needs and wants is one of the major underpinning construct of marketing. Without putting customer on the top company cannot get success, forgetting success every company should target customer, because market is totally customer oriented. This project evaluated which factors influence the customer most when he/she goes for purchasing tyres. Finally I have given some views and suggestions to the company with which they can satisfy the customer the most. Preface Inspite of theoretical knowledge gained through class room study, a person is incomplete if not  subjected  to practical exposure  of real corporate world. He may have to face hurdules, which will be difficult  to overcome  without any first hand experience of business. In this context, research program has been designed  to make aware of  happening of real business. The project entitled â€Å"Factors influencing  while purchasing tyres† with special refrece to JK tyres, has been done at New Delhi and Jalandhar as completion part of Msc International Business. In my work-based dissertation, we worked upon the analysis of the JK tyre industries in New Delhi and Jalandhar by customer attitude through  the personal contact and  questionnaires. During my work-based dissertation, I got opportunity to apply my theoretical skills and knowledge and meaningful concept to actual business condition and Familiarize  with the marketing activities of the products. All the work done on this  project is confined to my  broad objective. In today’s world of intense competition and rapid dynamism, all companies worldwide are tuning their focus on the customer. Suddenly, customer had succeeded in capturing all attention of the companies towards him, so much so, that maxim, â€Å"customer is god† has become so true and relevant today. There has been a paradigm shift in the thinking of these companies and none other than customer has brought this about. Earlier there was seller market, since the goods and services were in short supply and sellers use to call the shots. But ever since the advent of era of globalization there has been total transformation in the way of customers being perceived. Today, marketers are marketers are directing their effort in retaining customers and customer base. The customer importance has assumed imponderable proportion in today’s world because of inherent value that customers command. A customer can â€Å"make or break† the company. It is the responsibility of every company that to see all its customers are equally satisfied with them , for one single dissatisfied customer will tell at least nine other customer about the dissatisfaction and will spark off the chain reaction and spell doom for that company In the past customer were taken as ride, as there were not many players in the fields, not much importance was attached to product safety, quality, service and product appeal. The attitude of manufacturer was that of â€Å"Caveat-emptor†. Thanks to the government policies on liberalization, globalization and privatization, the market has changed today. Today customer has host of defence mechanism like customer protection laws, regulation of government, the powerful hands of organization, switching to or competitors. The maxim â€Å"Caveat-emptor† has been replaced by â€Å"Caveat-venditor†. In the past after sales service was consider as cost centre, companies were lethargic in attending the customer complaints. Availability of trainee service personal and quality genuine spare parts was serious problems. However, with rising competition, there could not be much product differentiation as product, quality was comparable and latest technology was with each and every company in the field.  Since there could not be much differential a tangible assets, the companies concentrated on the intangible assets normally service factor which served as major differentiator. Today after sales is considered as major aspect for every company and it is no more considered as cost centre but now it considered as profit centre Company profile JK tyre is only manufacturer of truck and bus tyres and second largest manufacturers of 4- wheelers. JK tyre and Industries in counted among the huge corporate entity which is the symbol of excellence, diversification and pioneering new technologies. Since its commencement it has been supreme in the value of technology which made it grow .JK tyre manufacturers and sells the tyres and tubes fot passenger car, truck, jeep, buses, multi utility vehicle,tractors and light commercial vehicle under its brand â€Å"JK tyre†. The company is the only manufacturer of ‘T’ ‘H’ high performance tyres in India. JK ranked â€Å"Highest in customer satisfaction with original tyres by J.D power Asia Pacific Study†. Its customers are mostly Replacement for four wheelers, entire Original Equipment Manufacturers (OEMs) in India along with state and defence transport units. Moreover JK have customer base across 45 countries and 6 continents.   Administrative Office: Link House, 3, Bahadurshah Zafar Marg,   New Delhi 110 002 http://www.jktyre.com/j-k-industries-limited.html Vision mission Vision â€Å"To be amongst  most admired companies in India committed to excellence† Mission  ·Ã‚  Be customer obsessed company  ·Ã‚  No. 1 Tyre Brand in India  ·Ã‚  Deliver enhance value to all stakeholders  ·Ã‚  Most profitable tyre company in India  ·Ã‚  Enhance global presence through acquisition  ·Ã‚  Motivated and committed  team development  for high performance  organization http://www.jktyre.com/j-k-industries-limited.html Key developments JK tyre industries Earning results for first quarter declared 30.06.09 For the first quarter company has reported  net profit of INR 40.75 crores or earnings of Rs 9.92per share on the Net Sales of INR 897.67 Crores In gross sales has been INR 964.58 Crores .The board [emailprotected] 27% dividend on equity shares for the financial year ended 31 march 2009 . Companies profit before tax had been INR 62.16 crores and operating  profit was INR 107.14 Crores. Performance  during the quarter has significantly improved on account of all round cost reduction measures, better operating  effeciencies, productivity, and richer product mix. First tyre company to receive ISO 14001. First and only tyre company to export passenger  car radial to Europe. World’s first tyre manufacturer to get QS9000 for its operation. India’s first to get ISO 9001. JK tyre is pioneer in promoting Rallying, karting, motor sports, JK tyre  pioneer of steel radial technology. Customer satisfaction JK tyre is the preferred choice of the all leading vehicle manufacturers in India like Maruti (http://www.jktyre.com/directors-report06.pdf) BEML (http://www.overdrive.in/story-news-general_news/jk_tyre_to_produce_otr_tyres-12662-0.html) Ashok Leyland (http://www.financialexpress.com/news/truck-tyre-mkt-on-road-to-radialisation/88811/) TATA Motors Mahindra Force motors Volvo (http://www.thehindubusinessline.com/iw/2008/03/09/stories/2008030950701100.htm) JK Tyre meets ISO 9001, QS9000, ISO14001,E-MARK, DOT,IN METRO standards where ever applicable. JK Tyres efficient RD department is deeply involved in making improvements in the product performance, quality, and bring out new products. Company aims to give satisfaction to its customer by offering high quality and cost effective tyres and tubes. (http://www.jktyre.com/quality-policy.html) History of the company On 14 February 1951 JK organization was incorporated as a private limited company. Till 31 March 1970, the company was involved only in the business managing agency. After that, company took manufacturing activities and in February 1972 company obtained the letter of intent for production of automobile tyres and tubes. In 1974 company manufactured 4 lakh automobiles tyres and tubes per annum then on 1st April 1974 company was converted into public limited company. After this company promoted manufacturing project, it was done by J.K. Synthetics Ltd and straw Products Ltd. The company took international step by collaboration with General Tire Co.,U.S.A.,which was subsidiary of General Tire Rubber Co.,U.S.A. ,this collaboration was for the technical services which was for about 5 years and sales agreement for the supply of technical know-how, engineer and documentation for operation facilities for eight years. According to the agreement, J.K. tyre had right to use on its products the wording made in the collaboration with General Tire Co. Company renewed its technical collaboration agreement for further 5 years. In 1987 apart from 51 days strike as well as go slow from 14 October  the overall working resulted in substantial profits. Since the strike was resolved efforts were made to launch a new pattern in steel belted Radial tyres and it was introduced for Maruti Gypsy and Tata Mobile by the company in 1988. The company proposed install latest and sophisticated RD equipement by incurring expenditure of Rs 300 lakh.   Due to RD in 1989 company introduced several new pattern and sizes of tyres including a semi-lug Nylon Truck tyre, and got good response from the market. In 1991 Hidrive Finance Ltd., Radial Finance Ltd., Handeep Investment, J.K International Ltd., J.K Asia Pacific, Shivdham Properties, Pancham Investment ltd., became the subsidiaries of the companies. By 1992 company international division expanded its activities by opening its office in Moscow( Russia) apart from company’s subsidiaries already in U.K and Hongkong. Market well accepted the radial tyres for tractors launched previous year. In 1993 company introduced new brands of radial tyres ‘Brute’ and ‘Ultima’. After this compony started manufacturing steel belted radial tyres for the prestigious cars like Mercedes Benz, Peugeot,Daewoo race and Opel Astra. Market well received the new patterns developed for bus and trucks ‘PE-T8’. Despite of rise in inputs cost and cost of raw material and the competion company maintained its progress. Company attained higher capacity and all around cost reduction on both plants at Jaykaygra and Banmore. Many new generation cars accepted the J.K steel radial as T- rated ultima launched and was accepted by Daewoo’s ‘Cielo’ and then Mercedes benz india also choosed J.K steel radial  after this it G.M’s ‘Astra’. Then next were `Peugekot FIATs, `UNO and M Ms `Ford. After this company launched premium tyre to meet heavy load market which was ‘Jet Trak’-39 with this company launched new tractor rear tyre ‘SONA’ which was also greatly accepted by the market. During 1996 company launched car tyre JET Drive XS,and nylon car tyre for maruti along with semi-lug and heavy duty lug tyre for trucks. In radial category, Ultima XR Radial, a terrain tyre was introduced. All these tyres got good response from the consumers. Companies both the plants were operated at full capacity. In radial tyres units also launched dual contact high traction and high performance Aquasonic steel radial car tyre. As company had loan repayment of Rs 635 crores it proposed to reduced its debt by 125 crore in 2000. J.K tyre and the Indian oil corporation came  collaboration to install digital air pressure gauges and setting up sales out at IOC petrol station across the country. In 2001 managing director of J.K Industries Raghupati singhania was selected 19th chairman of ATMA (Automotive Tyre Manufacturers Association). J.K Industries in 2003 got new Marketing Director as Mr. Ajay Kapila who was earlier  Senior-Vice President in Kinetic Engineering Ltd. J.K. tyres merged with Vikrant tyres along with the non tyre business, sugar and agriculture into separate companies which were J.K Sugar Ltd and J.K Agri-Gentics Ltd. On 2nd April 2007 J.K Industries Ltd changed their name to J.K tyre and Industries Ltd. (http://www.moneycontrol.com/stocks/company_info/company_history.php?sc_did=JKT01) History of JK Organisation JK Organisation owes its name to late Lala Juggilal Singhania, dynamic personality with broad vision. Inspired by the cause of Swadeshi movement of Mahatma Gandhi and driven the zeal to set up an Indian enterprise .Lala Kamlapat Singhania founded JK organization in 19 century ushering in new industrial era in India. The process of industrialization and diversification was worthily and successfully carried on by Lala Kamlapat’s illustrious sons –Sir Padampat, Lala kailashpat, Lala Lakshmipat, aided in no small measures by the Late Gopal Krishna son of Sir Padampat. (http://www.jktyre.com/founders.html) 1933- Juggilal Kamlapat cotton Spinning and Weaving Mills Co. Ltd was the first to manufacture calco prints in the country. In 1940 J.K iron and steel Co Ltd manufactured first time steel bailing hoops for jute and cotton with which country became self sufficient in meeting the entire demand. Then in 1944 they produced first time  aluminium virgin Metal from the Indian  Bauxite at  Aluminium  corporation of India Ltd, Jaykaynagar. There after J.K engineer files manufactures first time in India Engineering files in 1949. In 1959 they were the first one to set up a continuous process plant of Rayon.  In 1960 J.K Iron steel Co Ltd at Kanpur manufactured for the first time in the country a hydraulically operated cane crushing Mill for their sugar plant in Khandsari and then they completed their 100 ton plant. During 1961 J.K chemical set up world’s first plant for production Hydrosulphite of soda by the amalgamation process of sodium. Similarly in 1962 they their company J.K synthetics Ltd at kota produced first time nylon-6 with its own polymerised raw material in India. J.K Chemicals Ltd was the first one to produce sodium formaldehyde in India. In  1968 they produce T.V sets in India along with Metallic Cops for Synthetic Filament yarn  industries.  In 1969 J.K synthetics manufactured acrylics fibres in the country for the first time in the country and J.K synthetics Ltd developed Dyeable Nylon. In 1973 they were the first to the licence Synthetic fibre technology to third party and produce Synthetic Fibre Machinery. In 1976 they produce steel belted radial for the first time in india  for the trucks, buses and passenger cars in their tyre plant at kankroli and then they make steel belted radial tyres for three wheelers which was manufactured for the first time in the world. In 1984 they produced white cement in India for the first time in India  through dry process. Then J.K Synthetics produced Cathonic Dyeable fibre first time in India and nylon tyre cord based on Spin Draw Technology. In India J.K magnetic produced first magnetic tapes with cobalt technology.  In 1991 company set up a tyre palnt at Banmore with annual capacity 5.7 lakh tyres. Then in 1992 HASTERI RD centre was established bu the company after two years in 1994 they launched India’s first T-rated tyre and Banmore tyre plant crossed 100 TPD. Next year mecedez benz was launched on J.K tyres and they got the ISO 9001 which was given to first time in history to tyre manufacturer. In 1996  they introduced steel wheels and launched first time in India dual contact high traction  steel radial- aquasonic. Next was the big year for the compay they acquired Vikrant tyres ,awarded national export award for 96-97, first and the only tyre manyfacturer to get ‘E’ mark certification, they launched first H rated tyre and their research institute got ISO 9002.  In 1998 they were awarded capexil’s highest export award for 1997-98, got QS 9000. In 1999 Jk tyre was ranked world’s 16 largest tyre company, synergy with VTL in procurement, marketing and production flexibility, they got ISA-14000 certificate for environment and safety. In 2000 National Go-Karting  championships were introduced by the company. In 2001 company received CAPEXIL award and FOCUS LAC export award. In this year 2nd Go-karting championship was held by the company. (http://www.jktyre.com/milestones.html) Jk tyre acquisition of Mexican tyre company tornel JK tyre acquired Mexican based –company with the annual capacity of 6.6 million tyres ,this deal cost Rs 270 crores. This deal made the JK tyre No.1 tyre maker in the country as their annual capacity increased to 15 million units because they have surpassed Apollo tyres which was earlier No.1 with the capacity of 8-10 million. This acquisition not only gives JK tyres an additional tyres but access to the  lucrative market of Latin and North America. (http://web.ebscohost.com/ehost/pdf?vid=5hid=3[emailprotected]) The company is planning to sell both the brands JK and Tornel in U.S and Canada. They have planned to spend million more on the Tornel plants to add new shape to JK  brand and launch the JK radial and Tornel passenger and light truck brands  for U.S customers. (http://web.ebscohost.com/ehost/detail?vid=10hid=101[emailprotected]bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bthAN=35120934)   JK tyre and motor sports It’s been two decades that the JK tyre is closely related to adventurous world of motor sports. JK tyre has been constantly  promoting motorsports not just only to discover several winners, but also using their awareness and knowledge of RD department  to develop tyres on which world can race upon. JK tyre realised the absence of the infrastructure, which is necessary for the accomplishment of the motorsports in India. Over the last five years, JK tyre has embarked over Rs 15 crore to support the motorsport in India. (http://www.jktyre.com/motorsports/jk-in-motorsports-history.html) Global presence Jk tyre along with its associates Vikrant Tyres Ltd is the leading exporter of tyres from the country which counts roughly 26% of exports. JK tyre is the world’s first manufacturer of tyre to receive ISO 9000 along with QS 9000 for its operations. Across the world only JK tyre has received has certificate of QS 9000 for its multilocation operations. In the country it is only JK tyre was the first company to receive ISO 14001 in recognition of its environmental management systems. Nowadays, products manufactured by JK tyres compete with international players in the international market across the world. The products are exported to to more than 55 countries and in 6 continents. The company has robust and well developed distribution network for exports and the distributors get the full support from technical team for the product development so that they can meet the market requirements. JK tyre products are internationally certified in Europe, US, Middle East and South America. For commitment of offer in superior quality , standards and path-breaking breaking innovation the company has received numerous awards for exports for  last years.in 1999-00 JK being the largest tyre exporter to Latin America it was acknowledged  by the Indian trade promotion organization (ITPO).  In 200-01 company was honoured with ‘The Special Export Award’ from Capexil, with this company made its fourth consecutive award from India’s premier industrial association. JK tyre is constantly making any eefort to deliver value to customerswith along with sound marketing strategy forms which are establishment consistent performance in international market.   To develop new products of excellent and distinguished products so that they can compete in the international market, JK tyre had had maintained its marketing and distribution strategies for export market. This credit goes to India’s biggest in-house RD centre, HASTERI (Hari Shankar Singhania Elastomer And Tyre Research Institute). This centre is well equipped with latest testing facilities which helps in getting excellence by evolving technologies for superior product performance and it also reduces waste and thinks about the consumer needs. All over JK tyre has obtained many milestones. Despite of , bencjmarking customer sevice and plans to bring in several pioneering technologies there, a lot which will roll out in future in JK tyre’s winning path. (http://www.jktyre.com/global-business.html) JK tyres in North America In Mexican based company Tornel, JK tyre bought 100% stake. By this move JK tyre got access in the markets Of US along with this company can entered into the markets of South America. Tornel has total three manufacturing units with total capacity of 6.6.Million tyres per annum (http://www.business-standard.com/india/storypage.php?autono=319837) Technology at JK tyres Error proof Computer Aided Design Analysis JK tyres use updated tools and techniques which help them to figure out  and annihilate failure at the drawing board only. World class manufacturing on Automatic Machines Manufacturing of radials is done at air-conditioned plant fitted with the finest machinery to provide customer consistent good quality. Rigorous Testing Before the JK tyres reach the market it has to go through tough validation tests, both indoor and outdoor. Jk is one of the few companies that test their tyre so rigorously. Network of JK tyre Marketing Steel Wheels With the objective of meeting customer demand s and bringing best products and services form the customers, JK tyre established franchised chain nationwide retiled outlets as JK tyre steel wheels. It is considered to be one stop solution for the problems of and requirements of tyres and their services. In these they provide facilities like computerized wheel alignment, automated tyre changing, wheel balancing, air care, tyre rotation with the high technology and trained personnel guidance. Dial-a-tyre JK tyre has started delivering the tyre at the customer’s door. With this JK trained technician will deliver and fit the tyres at a pre-appointed time. In this wheel changing, balancing, and alignment is including. This step is user friendly to make the customer comfortable and for his convenience. AD-Campaigns JK tyre launched different types of ad campaigns to promote the product and the brand. The company publicized its product by placing its information in the media. Following are some of the ad-campaigns of JK tyres. Products JK tyre is leading manufacturer of tyres in India. It manufactures tyres  for entire segment of Truck/Bus, LCV, Passenger and Farms. Truck/ Bus-: JK Tyre is the leader in the segment of Truck/ Bus tyres. It has 70% market share in the truck and bus tyre segment. However this is very small sector Indian market but it is expected to grow in near future. They make Bias and radial types of tyres for this segment.   LCV-: In LCV segment they manufacturer such type of tyres and this they provide Bias and Radial. JK is the second largest  market share . Corporate social responsibility initiative by JK tyres J.K tyre believes that they get numerous inputs from the society, it adds value to these and offers the needed products and services to public at large. The profit which company makes is the enhancement by the public for value added. The purpose of CSR is enhance the government efforts by helping the citizen of the country, with which they can lead life which is prosperous, healthy, happy and more meaningful. It is believed that it is not only the job of the government to do the needful to the extent needed. That’s where the role of corporate citizen comes. In fact, it is helping ourselves because inputs and outputs comes from society and go back to society. So it is long run. J.K tyre and Industries undertook three major initiatives, 2004 onwards, as per deliberation in the central HRD Committee, presided over by Shri Hari Shankar Singhania, where all presidents and all time directors are members. Adult Literacy In 1950 the condition of china and india  was same i.e 18% of literacy. If the so huge population is illetrate then it is very difficult to imagine society making scientific progress and citizen leading purposeful and meaningful lives. From1950 there has been progress in this issue. China has got illiteracy 95% but our country got stuck at  65%. Looking at this J.K group took initiative, started  in may 2004  has made 6900 citizens of the country literate. Today, another 700 are participating in learning session in 30 groups at 10 different locations  in different six local languages viz. Tamil, Telugu, Kannada, Oriya, Gujarati Hindi, under the guidance of our plants local management. The company has target for the year 2009 which 3000 plus.  The various place where classes are taken are J Central Pulp Mills at Songadh in Gujarat], Lakshmi Cement in Sirohi Rajasthan, J K sugar nr. Barielly, Fenner [ Hyderabad Madurai], J K agri in Hyderabad. For this company use the software developed by M/s TCS at the locations. The photograph shows a class in progress in a village near Hyderabad, organized by J K agri.K Tyre [ Banmore nr. Gwalior, Vikrant in Mysore, Kankroli in Rajasthan], J K paper [Rayagada in Orissa Prevention Of Hiv / Aids : Focus on Outside Community Mainly truckers and their helpers who are highly attacked by the disease HIV/AIDS. Looking at this scenario J.K tyre started in November 2005, and is supporting three clinics in situated at National Highway at Indore, Dhanbad, and Vishwa karma Nagar. J K Tyre supports the work being done by Melinda Bill Gates Foundation in collaboration with TCI Foundation. Awareness is the main objective of the project so that people should use preventive measures. In ‘Infotainment Melas  which are held near the clinics company also participate , in these mela’s entertainment is combined with spreading message. Despite of 3 clinics run by TCI foundation and supported by JK tyre , one clinic named â€Å"JEEVAN KIRAN† which is fully financed by JK tyre has been opened in Nov 2007 at Transport Nagar, Jaipur and 2nd clinic at shahpura on NH-8, which 70 Km short of Jaipur on way from Delhi on 25th May 2008. It’s day-to-day operations are controlled and managed by NGO called, â€Å"Vatsalya†. Till now , in all five clinics more than 39000 persons have been attended to for ailments, of which 9590 were treated  for STI’s [sexually transmitted infection] and rest for general ailments. Suspected cases were  referred to government centres. Prevention Of Hiv / Aids : Inhouse , Focus on Our Employees JAN 2008 = MOU signed ; between ILO [Internationaal Labour Organization] for helping us in this endeavour ; also a 2 hr presentation was made to group of Sr executives by ILO. March 2008 = J K TYre HIV /AIDS POLICY was announced has been widely disseminated. Four pillars of this policy are : AWARENESS, NON-DISCRIMINATION, CONFIDENTIALTY CPOLLABORATION. APRIL 2008 = among employees a survey was carried out at all the location to assess the level of knowledge on the subject by an outside agency. MAY 2008 = among the employees training of 31 master trainers  by ILD took place who will address the other employees for 2 hour awareness session at all location. By the starting of July 2008, approximately 7000 employees took part in the  2 hour awareness program addressed by the Master trainers/Peer Trainersand this was highly appreciated by the workers and unions. HIV / AIDS, As additional initiative in 2008 for Observing WORLD AIDS DAY ON 1st  December 2008 Company joined  TCI foundation in observing the WORLD AIDS DAY at 13 locations across India [Delhi, Kanpur, Ghaziabad, Agra, Varanasi, Jaipur, Indore, Nagpur, Pune, Dhandbad, Jamshedpur, Hyderabad, Bangalore] The function called Truckers ‘Utsav was attended by 22000 truckers which combined awareness generation  with entertainment. Many invitations went out in transport community with J.K tyre logo. JK tyre also facilitates their products and banners and speaks few minutes about the company on the mike. (http://www.jktyre.com/corporate-social-responsibility.html) What is tyre? Review of literature What is Tyre? â€Å"A tyre is just black and round with hole in the middle. Actually, it’s a complex piece of high technology that is essential for the passenger safety and the efficient running of the vehicle. It’s a composite product. A tyre is a composite product that is, an inseparable assembly of materials with very different properties, whose manufacture demands great precision.†Ã‚   (http://www.michelin.co.uk/michelinuk/en/car-van-44/what-tyre/20070301111326.html) Structure of Tyre  ·Ã‚  Tread is that part of which comes into contact with road. It provides high grip, longer life durability  and protects carcass.  ·Ã‚  Steel belt also protects carcass and provides stiffness to tread.  ·Ã‚  The work Spiral layer contributes to high durability and manoeuvrability.  ·Ã‚  Shoulder being thickest part of the tyre it saves the carcass from outer shocks and damages.  ·Ã‚  Side wall being most flexible protect the carcass and provides comfortable ride to the driver.  ·Ã‚  Main body of the tyre is ply cord, it’s that which manages inflation pressures and endures load and road shocks.  ·Ã‚  Bead filler contributes in the high durability as well as manoeuvrability.  ·Ã‚  A bead wire is that part which hold tyre on rim.  ·Ã‚  Heat generated due abrasion of bead and rim flange id protected by chafer. NOTE: Construction of tyre may vary with size and pattern. (http://www.bridgestone.co.in/tyre/tyreknowledge/radialtyre.asp) Maintenance of tyre Maintenance of tyres is very essential to obtain the best performance. Following steps should be followed for proper maintenance of tyres-: Proper tyre mounting and de-mounting  ·Ã‚  New tube should be used with new tyre.  ·Ã‚  It should be kept in mind that tyre and tube are of same brand.  ·Ã‚  Combination of tyre and rim should always be correct.  ·Ã‚  Rim should be dirt and rust free and no bend should be there on the rim.  ·Ã‚  It should check that rim valve is smooth and round.  ·Ã‚  Before the tube is placed in the tyre, it should be cleaned the properly.  ·Ã‚  Mounting machines should used as much as possible and use of hammers and chisel should be avoided.  ·Ã‚  Ensure that before mounting and de-mounting tyre beads are lubricated.  ·Ã‚  Before inflating the tyre, ensure that tyre beads are seating correctly on rim or not. Tyre balancing An un-balanced tyre may cause vibration. So it is very important. Balancing  of tyre should be done under following circumstances-:  ·Ã‚  When vehicle covers 5000 Km  ·Ã‚  If vehicle is coming across any vibration  ·Ã‚  Mounting/de-mounting Tyre rotation Tyres must be rotated if any defect is found or vehicle have covered the distance of 5000 Km. First tyre  rotation is very important as it sets stage for long and even for tyre wear. Wheel alignment  ·Ã‚  Proper wheel alignment should be maintained of the vehicle.  ·Ã‚  It should done when ever required or after every 5000 Km. Daily tyre check Every morning before starting the vehicle, tyres should be properly checked. If the damages are exposed in the tyre, it should be cha