Marketing is the major factor in the success in any business. True or Essay

Marketing is the major factor in the success in any business. True or false - Essay Example This paper seeks to discuss some of the key aspects that marketing a determining factor for the success of any business. One of the major merits of marketing is to inform the potential customers about a particular product or service. A business that wants to be known by the communities and more customers must employ marketing strategies as a way of informing the customers about a new brand. Without conducting effective marketing, potential customers may not be aware of ones business leave alone the products and services being provided. Thus prospective customers can know about new or existing business by use of marketing and promotion (Hochbaum 37). Customers are communicated to through the use of advertising for example through television, magazines, internet, bill boards as well as promotional methods such as competitions and road side shows. Another importance of marketing is that once the business owner informs his or her potential customers about the products and services being provided by the business, there is a high probability of the consumers making a purchase. After the potential customers becomes aware of the products they are also in a position to make word of mouth marketing that involves telling their families and friends about the benefits of a new products that that have purchased from the business (Kotler and Philip 24). As a result, the business will experience high sales and sustainable profitability that is essential for the expansion of the company operations. It is vital to note that without use of marketing strategies it would be possible to achieve such high sales. Solid reputation leads to the success of a business. As a major responsibility, marketing assists in building the image of a business. When a business is involved in marketing strategies for example through corporate social responsibilities such

Summer Internships And Their Benefits

Summer Internships And Their Benefits Summer Internship is an integral part of the two year full-time Post Graduate Management Course. It can help a student to gain exposure of the industry and apply the knowledge gained in the first year of MBA to the practical scenarios. The internship provides an opportunity to gain the relevant knowledge and skills required in the field as well as add an important element to the resume. Gaining relevant experience through internships, co ops, service learning, or externships and making professional contacts. There are two best things students can do to prepare themselves for getting a job in their field of specialization after college. The main objective has been to find out factors contributing towards improving the quality of Summer Internship Project. It has been observed over the past that not much importance has been given to the projects by students, faculty as well as the industry. Research studies have been done over the same issue and we have considered all these relevant studies to form the basis for our literature review. LITERATURE REVIEW Many have touted college student summer business internships as highly beneficial experiences that facilitate transitioning into the real world of business. Indeed, a recent survey revealed that 92% of business schools had some type of internship experience (Coco, 2000). To justify the high participation rate among business schools, educational professions recognize that internships seem to offer many benefits: (a) internships may help students to find jobs, (b) internships may be stepping stones that can be directly translated into full-time jobs, (c) internships may create satisfying experiences that motivate students to continue along a career path (e.g., Business Internships, 1994; Clark, 2003; Divine, Linrud, Miller, Wilson, 2007), and (d) internships may create realistic expectations about the world of work and help clarify students career intentions. The fundamental question, however, is do these internships actually make a difference? The purpose of this literature review is to analyze the research findings regarding the perception towards summer internships and how beneficial they actually are. FINDINGS ON PERCEPTION TOWARDS SUMMER INTERNSHIPS AND THEIR BENEFITS Enhanced Employability One of the primary benefits of internships for students is that students with internship experience supposedly have an advantage in the job market, which can translate into their being hired more readily for subsequent jobs. Several studies show evidence of this. Knouse, Tanner, and Harris (1999) found that students who had chosen to complete internships were offered jobs more quickly than those who had not opted for internships. The authors raised the question, however, about whether such job offers were due to the internship experience on students resumes or due to students with internships being better students (having higher grade point averages [GPAs]) than students without internships; that is, interning students might be more motivated and more effective in finding jobs faster. At least one study (Taylor, 1988) found that the first explanation seemed to be the important factor. Recruiters rated students whose resumes showed evidence of internship experience higher than they ra ted students who did not have such experience. This advantage of quicker hiring and overall better employability was also found by other researchers (Callanan Benzing, 2004; Gault, Redington, Schlager, 2000; Taylor, 1988). Although internships were linked to career-oriented employment, Callanan and Benzing did not find that internships improved confidence that students would fit well into the job. An interesting corollary benefit of internships is that even if interns were not immediately hired, companies tended to keep them in the employment pool longer than they kept applicants without internships (Roever, 2000). Gault et al. (2000) also found that interns could command higher salaries and experienced higher job satisfaction in their subsequent jobs. Taylor (1988) showed that interns who had greater autonomy in their internships had better employment opportunities. Moreover, Molseed, Alsup, and Voyles (2003) found that employers rated problem-solving experiences as perhaps the key skill set in internships that enhances employability. Additional research has indicated that internships and projects can make students more marketable by helping them develop desired skills, such as critical thinking and written and oral communication, and providing them with the practical experience that many employers seek from new graduates (Maskooki, Rama, Raghunandan, 1998; Perry, 1989; Raymond, McNabb, Matthaei, 1993). Specifically, Raymond et al. showed that the ability of students to apply the knowledge gained in the classroom and to solve problems is essential to employers and is most effectively learned through internships. Additionally, the study found that internships exposed students to ethical issues and global dimensions sometimes not gained through class work. Realistic Expectations of Interns Another supposed perception of internships is learning to create a set of realistic expectations for work in the business world. Interestingly, Hall, Stiles, Kuzma, and Elliott (1996) found that employers were more concerned than students were about creating realistic expectations. Students seemed to focus more on compensation for their internships and parlaying their internships into full-time jobs after graduation. Research by Hall et al. (1996) showed that students and employers differed on many internship expectations, such as appropriate dress, turning internships into permanent jobs, and corollary efforts (e.g., outside reading, oral presentations of experience, and types of grading). Frederickson (2000) found that interns who had accurate perceptions of the organizational culture had more success in their internships. Satisfaction With the Internship Experience Many believe that the essence of successful internship experiences is whether students were satisfied with their internships (Clark, 2003). Results are mixed. Beard and Morton (1999) and Cho (2006) found a high level of satisfaction among students, whereas Perlmutter and Fletcher (1996) noted a high failure rate associated with dissatisfaction. Rothman (2007) found several factors that related to satisfaction with internship experiences: clear tasks, challenging assignments, ongoing feedback, exposure to different parts of the business, and respectful treatment. In addition, Narayanan, Olk, and Fukami (2006) showed that internships were more satisfying when students had a voice in project selection. Moreover, Cook, Parker, and Pettijohn (2004) showed a relatively stable trend of satisfaction with internships over a 10-year period. On the other hand, Bass (2002) found higher job satisfaction among women, especially when internship experiences were congruent with the job. Internship Prerequisites as Predictors of Internship Success Many internship programs require completion of a certain level of course work and attainment of a minimum GPA (Clark, 2003). Interestingly, Beard and Morton (1999) found that prior course work and GPA were less important predictors than were students attitudes toward internships and interning with approved sites. Moreover, Braswell and Cobia (2000) found that career self-efficacy (belief about successful career performance) before internships was the best predictor of an increase in career self-efficacy after internships. From the employers viewpoint, focused selection for internships may be more effective than open-ended offers. For example, Pan American Airways first develops intern projects and ascertains the skill mix needed to complete the projects and only then contacts schools and begins evaluating students, through resumes and interviews, who match the desired skill mix (Solomon, 1985). Mentoring the Intern Several studies have shown that internship experiences were more valuable if the interns were mentored at the work site (Callanan Benzing, 2004, Snyder, 1999). Particularly in international internships, mentors can produce better socialization into the organization, higher levels of learning, and larger numbers of job offers (Feldman, Folks, Turnley, 1999). Indicator of final placements Summer placements indicate how well the final placements will be to a great extent, not only for the second year batch, but for the first year batch also. As an example, the quality and extent of summer placements for the batch of 2010-2012 will become an indicator of the final placements of both the batches of 2009-2011 as well as 2010-2012. The main factor that must be seen here is to convert as many summer internships into PPOs Pre-Placement Offers, as possible. Niraj Arora, placement coordinator of the Institute of Management, Nirma University, Ahmedabad says, Our prime concern is to set the quality standard for the students during the summer internship so that they are converted into PPOs. If the institute is able to secure a decent number of PPOs for a batch, the process of final placements becomes easier, because you have so many fewer students to place that year. It is also a pointer to B-schools to know sectors are likely to generate more jobs in the immediate future. If a company shows an interest in recruiting a larger number of summer interns than usual, we try and build a steady relationship with that company. A higher number of interns usually mean larger upcoming fulltime openings, new projects or products, says Sapna Pokli, Director of IILM Institute for Higher Education, New Delhi. (5 reasons why summer placements are important to b-schools and you by Vasundhara Vyas on 12 November 2010 in summer placements, Summer placements 2010-12) Feedback from the industry Many institutes are setting up advisory boards for their curriculum comprising people from enterprises in order to make the courses germane to the industry needs. The feedback from the corporate where a student completes his/her summer internships is often used an as input for curriculum advancements. Even, the feedback of the company also adds to the students grades and academic assessment.(5 reasons why summer placements are important to b-schools and you by Vasundhara Vyas on 12 November 2010 in summer placements, Summer placements 2010-12) IMPROVEMENTS TO INCREASE EFFECTIVENESS OF INTERNSHIPS The research findings have indicated that internships seem to have several effective benefits overall. Internships apparently do make a difference. Nevertheless, internships can be improved in several ways. * Active student participation in the process. One important variable is active student participation in the process, whether in the form of an active voice in setting up the intern project (Narayanan et al., 2006) or as freedom in carrying out the project (Taylor, 1988). * Active employer participation in the process. The more effective internships seemed to be those in which the employer first defined the project and skill mix needed and then tried to match student skills with project requirements (Narayanan et al., 2006). * Clear expectations. Students who had well-defined programs with clear tasks seemed to perform better than those who participated in open-ended programs with less-defined objectives (Rothman, 2007). * Change prerequisites to reflect the predictors more closely related to intern success. * Clear expectations. Students who had well-defined programs with clear tasks seemed to perform better than those who participated in open-ended programs with less-defined objectives (Rothman, 2007). * Change prerequisites to reflect the predictors more closely related to intern success. The traditional emphasis on completion of a certain number of courses and attainment of a minimum GPA seems less effective at predicting intern success than evaluation of positive attitude about the project and appropriate skill mix to do well on the internship (Beard Morton, 1999). Beard and Morton used an 18-item scale to measure positive attitude and skill mix (e.g., relevant college courses, proactive volunteering, internship treated as real job, attitude toward learning and work, quality of internship supervision, and adapting internship toward interns interests). Measures of career self-efficacy (e.g., confidence that intern will perform well) could also be relevant (Braswell Cobia, 2000). * Build mentoring into the internship program Students who have mentors in their internship programs tend to have better experiences (Callanan Benzing, 2004: Feldman et al., 1999: Snyder, 1999). Mentors can help students navigate the organization and learn valuable skills for their career aspirations. * Keeping a journal. Writing about problem solving and other experiences in internships can provide insights and understanding about careers and organizations (Clark, 2003). Moreover, keeping a journal can reveal how expectations change over the duration of the internship. Keeping a journal is also a technique for developing the insight process (Burke Miller, 1999) and for providing further information about the experience (Alm, 1996). CONCLUSION Our review of the research on the perception of internships shows that the internship is a beneficial activity overall. Employability seems to be enhanced, and interns generally experience both work-related and organizational learning. We found, however, that the internship experience can be improved. We recommend that both students and employers become more actively involved in the process; prerequisites and expectations be made clear; and hands-on activities, such as mentoring and journaling, be included.

What Should Be Done About Internet Pornography? :: Internet Pornography

Is it an abridgment of freedom to restrict access to internet pornography? How would such an abridgment work? Pornography: What it is. For purposes of discussion I will be using the term in 3 different contexts: 1, referring to the collection of visual depictions of erotic activity, usually but not always involving full contact sex; 2, as well as the production and transmittal of same; 3, the industry in general, its depiction, portrayal, and distribution. At every step I hope to make clear in context which I'm referring to. What I won't be referring to is whether there is an intrinsically detrimental effect to the consumption of pornography. Research seems clear that when it comes to issues of linking porn to violent or sexually aberrant behavior, there are no causal relationships that can be established (Diamond, Jozifkova, Weiss, 2011, Math, et al., 2014). Pornography: What it is not. Although there have been a number of cases throughout the 20th century (and, depressingly), still into the 21st, that attempt to cast one or another work of literature as being pornographic or against community standards, we won't be discussing Huck Finn or James Joyce's Ulysses here. A case could be made that sections of the latter are pornographic; they are certainly erotic. Pornography as an industry, generates an estimated $100 billion per year. The questions that arise are: Are consumers obligated to know where and how products come to us to be consumed? Is the prod uction chain of any concern to us at all? Is there an immediate danger or concern to us personally? Is there a long term concern to us personally? Is there a danger to producers or workers in the short or long term? Are we supporting misery not just in the primary instance, but the secondary instance (at home) or tertiary (abroad)? In the 2009 preface to his book, How Good People Make Tough Choices, author Rushworth M. Kidder discusses how there has been a sea-change in the treatment of ethics in the workplace (Kidder, 2009). In looking at the issue again, it is worthwhile to see if the assumptions regarding pornography stand up under scrutiny. In regard to the claim that every aspect of the production of pornography is rife with criminal involvement, the source of that claim is the infamous Meese Report, since discredited (Calidia, 1986). While there are credible reports of criminal involvement in the production of porn overseas, the involvement in the trade is concerned mostly with the acquisition, production and distribution of illegal materials (Diamond 1999, Diamond 2011).

Psychoanalytic Model Paper Essay

When we talk about Psychoanalytic theory the first name that comes to mind is Sigmund Freud. Even though they are other psychologists that contributed to psychoanalytic theory and its development, Sigmund Freud is known for being the founder of this theory. He is famous for his work on sexual bias of neurosis, his study of hysteria, childhood seduction controversy, and dream analysis, among other theories like id, ego, and superego. Psychoanalytic Theory is the theory of the unconscious mind, and the personality development. Another concept, that helped shape psychoanalysis, is the early ideas of psychopathology. Like any other theory, there is always criticism, and other psychologists that do not share the same view. In Freud’s case, he was criticized for his way of collecting and recording data from his sessions with patients. Also for his theory of women having penis envy, and that he focused on the past behaviors instead of paying attention to the patient’s goals, future hopes, and motivations. Psychoanalytic Theory focuses on the study of the unconscious and abnormal behavior. Three of the major influences of psychoanalysis were philosophical speculations about the unconscious, early ideas about psychopathology, and other evolutionary theory. The theory of the unconscious mind is that it is a big influence in our life whether we are sleeping or awake. Freud’s speculated that our actions were a manifestation of the unconscious consequence of childhood  experience or emotion. It was Fechner that used the analogy that the unconscious mind is like an iceberg. This analogy helped inspire some of Freud’s work so much that he even quoted Fechner is some of his writings. There were other psychologists before Freud that suggested the theory of the unconscious mind; however Freud claimed that he found a way to study it scientifically. According to Freud, the unconscious mind slips and exposes our true thoughts, desires, emotions and behavior in dreams. This is known as the Freudian slip. Psychopathology also had a great influence on the development of Psychoanalysis. The study of mental illness dates back to 2000BC. The Babylonians believed that mental illness was the cause of demon possession and that the only treatment was thru magic and prayer. The Hebrews also believed that the cure for mental illness was thru magic and prayer. They also believed that the cause of mental illness was the cause of sins. The great Greek philosophers believed that mental illness was the cause of the disorder of thought process. The treatment was the power of the healing word. In other words, they believed that therapy was the answer to mental illness. When Christianity became popular they convinced the people that mental illness was the result of the evil spirits sending us back to 2000BC mentality. The only difference is that the Christian Church believed that the only way to get rid of evil spirits and possessions was thru torture and execution. It wasn’t until the eighteen century that mental illness was considered as a behavioral problem. People displaying irrational behavior were sent to an asylum also known as the cemetery for the still breathing. This inspired other psychiatrists to find forms of treatment for the mentally ill. The Emmanuel Movement focused on talk therapy sessions. Elwood Worcester believed that psychological issues can be in some cases the cause of mental illness. The movement became so popular that when Freud came to the United Sates with the concept of psychoanalysis they welcomed him with opened arms. Sigmund Freud is believed to be the father of psychoanalytic theories. His research was based on his theories about the conscious and unconscious mind. He believed that our actions, emotions, and true thoughts are stored deep in our unconscious. He actually got inspired by Fechner’s analogy that the mind is like an iceberg. The part that is above water represents the conscious mind, and the part that is deep in the water is the unconscious mind. Freud strongly believed that our deepest desires were stored in the mind, and no divine power could change that  not even religion. He liked using the free association technique by letting his patients talk about whatever came to mind. Freud believed that by letting the patients express their thoughts they would uncover repressed memories that were the cause of their behavior. He noticed that his patients talked about childhood suppressed memories that involved sexual issues. At first he thought that his patient’s neurosis was caused by childhood trauma of sexual abuses. Later he suspected that they were fantasies that his patients were reporting and not the actual abuse. One of his theories is that all sons have a sexual attraction towards the mother and all girls towards the father. Freud published a paper talking about his theory of childhood seduction. This paper created so much controversy that some people were angry, and other had mixed emotions. Freud believed that sexual frustration was the cause of neurosis. He was actually obsessed with the subject because of sex because of the lack of sex in his life. By analyzing his dreams he realized that the unconscious mind can manifest thru dreams. Years later he published a book â€Å"The Interpretation of Dreams† (1900). Even though Sigmund Freud’s is considered the father of psychoanalysis it was Charles Darwin’s work that inspired Freud. Most of his views came from Darwin’s ideas on psychoanalysis like the meaning of dreams, the unconscious mind, sexual arousal, and even childhood development. Frank J. Sulloway was a recognized historian of science, and he found that Freud’s way of thinking  was inspired by Darwin. â€Å"What Sulloway did was to check the books in Freud’s personal library, where he found copies of Darwin’s works. Freud had read them all and had written notes in the margins.†(Schultz, D 1969 pg293). Even though Freud contributed to the field of psychoanalysis there was criticism of his work. Some scholars believe that his work was reliable due to poor record keeping. â€Å"He did not make a verbatim transcript of each patient’s words but worked from notes made several hours after seeing the patient† (Schultz, D 1969 pg315). This means that his notes of the sessions with his  patients were compromised by his opinions and ideas. I can see way people would be concerned with his methods of data collection. There is a chance that he misunderstood what his patients were telling him. For example, when my husband and I have an argument there’s time when I misinterpreted what he said. My recollection of the argument is different from his recollection of the argument. In his case, it is important to have the most accurate information. Other scholars believed that he influenced the patient’s answers and only heard what he wanted to hear. â€Å"Examination of the actual cases referred to by Freud reveals not a single instance in which this was the case. There is no evidence that any patient ever told Freud she had been seduced by her father. This is nothing more than an inference on Freud’s part. (Kihlstorm, 1994, p.683)† (Schultz, D 1969, pg316). Concerns about the credibility of his work arose because of inconsistencies with his research, his notes, and the work he published. His work was limited to just a number of people and considered incomplete. There were other psychologists that also contributed to the development of Psychoanalysis. Carl Jung worked closely with Freud but after 1914, he developed the idea of analytical psychology. This was his own version of what psychoanalysis should be and opposed some of Freud’s work. Jung believed that what shape our personality are our goals, hopes and aspirations and not just childhood experiences like Freud suggested.  Personality can change with time. During our lifetime, we can experience several personalities depending on the experiences and the level of maturity. This means that you are not the same person you were in high school. As time passes you learn from your experiences and adapt to your environment as it changes. One of Jung’s theories is that the unconscious mind is formed by two levels. One is the personal level where all the memories, wishes, faint perceptions and suppressed memories are. The second form of unconscious is the collective unconscious this is where all the universal and  evolutionary experiences are. For example, the need and instinct to survive that gets passed on for generations. He also referred to this as archetypes of the collective unconscious. â€Å"We typically experience archetype in the form of emotions associated with significant life events such as birth, adolescence, marriage, and death or with reactions to stream danger.† (Schultz, D 1969, pg.327). He also suggested the theories of introversion and extraversion along with the types of functions and attitudes. Another psychologist, that also made a great contribution to psychoanalysis, was Alfred Adler. Like Jung, Adler did not share Freud’s views on the Oedipus complex. Adler was more interested in the conscious mind than the unconscious mind. He also believed that our plans for the future are the ones that influenced behavior and not the past experiences. Some of his theories are the creative power of the Self and that the order in which we are born matters. Karen Horney also contributed to the development of psychoanalysis. She had many disagreements with Freud’s theories except for the unconscious motivations. She did not share Freud’s view that women had penis envy; instead she suggested that man had womb envy. These psychologists helped developed psychoanalysis. They all brought interesting and exciting new ideas to the table. These theories helped shaped and develop psychoanalysis. Even though Sigmund  Freud is considered the father of psychoanalysis the one that pave the way for others to follow, in fact, it was Charles Darwin how inspired Freud theories. It was Darwin who paved the way for psychoanalysis, but Sigmund brought attention to it by claiming he found a scientific way to study the unconscious mind. Freud had many theories some were accepted by scholars, other theories were not. For example, Childhood seduction caused controversy, and some psychologists did not share his view of the Oedipus complex. Even his method of collecting data was criticized causing doubts about the credibility of his work. The one thing they did agree on  was of the existence of the unconscious mind and how it influenced a person’s thoughts, emotions, dreams, personality, and behaviors. Psychoanalysis began with just a philosophical speculation about the unconscious mind. Shaped by the early ideas about psych opathology and developed by evolutionary theories. References Schultz, D. (1969). A history of modern psychology (10e ed.). New York: Academic Cohen, T. (2003). Sigmund freud: The founder of psychoanalysis. School Library Journal, 49(9), 231. Retrieved from http://search.proquest.com/docview/211726954?accountid=458

Effects of speech and language difficulties in children Essay

Speech, communication and language development are always at the heart of each and every child’s learning as well as the link to other areas of the child’s development. Without these skills in speech, language and communication, a child will not reach their full potentials. According to a report by the Charity ICAN, one out of ten children, about three children in every classroom have difficulties in communication that may require a help from a specialist (http://www.ican.org.uk). With this number of children with communication difficulties, it is very vital to have practitioners who are more knowledgeable to support these kids in speech, language and communication skills. It is very evident that there is an increasing number of children who are entering the education environment with language and speech problems. This speech will highlight some of the main causes of language and speech difficulties along with the effects this can have on the other areas of the child’s development. It will also highlight on the major measures to be taken to effectively boost the children’s communication skills. The effects of language and speech difficulties There are many factors that can cause difficulties in language and speech in children, these include: Childhood illness- a child with chronic ear infection can have a lot of difficulties in language and speech development. In this infection persist, there will be fluids in the ear and this will impact on the child’s hearing. This affects how a child will process the language and hence result in delayed language and speech skills acquisition. Use of bottles and dummies- A prolonged use of bottles and dummies by kids can adversely affect their language, speech and communication skills. Before kids learn to say a word or a sentence, they explore their voices through producing different sounds and noises. So, with a prolonged use of bottles and dummies will make the children adapt the sounds of these bottles and they will hence be using their voices less often. The teat from the dummy or bottle can also disrupt the tongue and lips movement at the front of the mouth and this leads to a distorted speech. Complications in using the oral muscles-children communications skills can also be affected by oral motor disorders. A kid with a oral motor disorder will find it very difficult in using their tongue, jaw and lips’ muscles. This will result in much difficulty in speaking as well as feeding. Developmental difficulties- this will affect the kids with Autistic Spectrum because they will find it very difficult to understand verbal or non-verbal skills. Birth difficulties- Dysathria is a condition that affects the muscles that are used for speech and hence leading to language and speech difficulties. This is mostly caused by changes to the brain during pregnancy and also at birth. Lack of simulation-kids learns through watching others. They copy language by observing the behavior and actions of the others around them. If the kids do not receive adequate simulation, they will end up having difficulties in communication skills. The literacy runs an initiative that is titled, â€Å"talk to your baby† so as to support early language simulation. They state that, â€Å"lack of early language stimulation can lead to language delay, and sometimes literacy and learning difficulties that then extend well beyond early literacy development and can be extremely costly or difficult to remedy.† Impacts of language, speech and communication skills Language, speech and communication skills are very vital for promoting other areas of learning. A child’s with communication difficulties, their overall development will be affected. The impacts of child’s language and communication difficulties vary depending on the individual needs of the child along with the severity of these difficulties. The following areas could be adversely affected. Play- play is vital for children’s development, structuring their confidence as they learn to think about problems, to explore and also to relate to others. When a child gets older, they start using languages to relate to others in the games. The other children start incorporating rules to the games. For a child to play the game he/she must follow the rules, but if they had difficulties in communication, they will obviously be left out and hence this would lead to low self esteem and loss of confidence. This will also affect the child’s Personal, Social and Emotional Development. Friendships- a child with difficulties in communication will find it very difficult in mingling with the others and hence their friendship with other children will be much compromised and this will lead to losing a lot from the others. Literacy- difficulty in understanding and processing language can lead to delays in acquisition of phonic and reading skills. Adapting the communication methods for these kids Since different children will have varying level of severity, there are different methods that can be employed to individual children to support their problems. Praise the childeren’s efforts- praising a child on what they have done well will raise the child’s self esteem and confidence, hence boosting their participation. Guided activity-Every time you talk with a child with this difficulty, always use a simple language or phrases. Slow down communication- give the child time to listen, think and work on what has been said. Rushing a child may make them think that they have failed. Children will be more likely to answer questions if they feel comfortable and are given the opportunity to participate. Use of visual aids-this could be a very successful strategy for training children with communication difficulties. In everyday’s communication, hand actions and gestures could support a conversation and also engage a child. Visual aids could be used to help children in understanding the day to day routine and making decisions. Conclusion To conclude, I would say it would be important for us to adapt the communication methods for the kids that are well suited for them to develop their good language, speech and the overall communication skills. Adaptation paper Effects of speech and language difficulties in children The choices made The main reason that I chose this topic is because everyone here has come into contact with a child with language, speech or overall communication skills difficulties. So it is very vital for us to understand the difficulties that these kids pass through so that we could be able to help them out of this problem. This is so because we are now the adults that these young ones are looking for help. Hence, it is very vital if we understood these difficulties so that we shall be able to help these children. Through this, I was sure that we shall understand how the language and speech difficulties can really impact on the young one’s overall development. Through this we shall be able to identify the extent of the problem and administer the best possible solutions. Also, one day we were all kids. We have seen many kids grow and hence through this we know the many requirements of a child in learning and the acquisition of communication skills. So I decided to choose on this topic to boost our knowledge on caring for these kids and also to be responsible adults. This is a topic that people think that they know everything that should be done but I had to dig out to come up with facts about it so as to substantiate on what others knew. For instance, on how language, speech and communication will impact on the overall development of the child, one could point out the social, personal and emotional development. This looks at how a child will develop self esteem and confidence and also at how children make decisions and choices. It is really important to learn the ways in which these communication problems could be modified because a kid with a communication and language difficulty may find it vey difficulty to express their preference and needs, and this makes it very difficulty to make their own choices and decisions. So the development of acceptable communication skills is very reliant on the help from the adults like most of my audience. Children may refrain from engaging or entering social institutions where they have difficulties in interacting and participating to the fullest this can adversely affect the their social and emotional difficulties. So it is very vital that I could address this issue. References http://www.ican.org.ukhttp://www.literacytrust.org.uk/talk_to_your_baby/about(http://media.education.gov.uk/MediaFiles/B/1/5/%7BB15EFF0D-A4DF-4294-93A1-1E1B88C13F68%7DTickell%20review.pdf) http://www.istockphoto.com Source document

America is a violent society essays

America is a violent society essays Undoubtedly, America is a violent society. Each year in America there are 11 127 firearm homicides. Compared to other countries this is an extremely large amount of guns. Why is it that there are so many deaths due to firearms in America than in any other country? We will explore possible reasons why America is such a violent society to answer this question. Somehow people in America have brainwashed themselves into believing that owning a gun enhances safety. America has the highest rate of firearm ownership than any other country. With about 200 million guns its a gun crazy country . But why is it that if guns enhance safety there are more and more deaths due to firearms than any other country? If guns ensure safety then there should be fewer deaths. Owning a gun doesnt guarantee safety. Its an illusion. Almost half of American households own firearms. They have these firearms because they believe these potentially fatal weapons provide safety for their families and themselves. A very large proportion of the gun related deaths in America are due to people mistaking family members for burglars. This is not safety. Firearms in America are very easily accessed. In the documentary, bowling for columbine, Michael Moore has shown simply and effectively how easily guns and ammunition can be accessed in America. In America you can open a bank account and as a bonus you get a free gun. They offer you a wide choice of guns when you open up an account. The bank is also an authorized federal arms dealer. Michael Moore discovered this gun offer in the local newspaper that showed a gun across the top with the heading More bang for your buck . After receiving his gun Michael then went to the local barber-shop for a haircut, where he purchased hassle-free bullets. The two boys from the columbine shooting, Dylan Klebold and Eric Harris bought their guns from a gun show and their bullets ...

In all aspects of life Essay Example

In all aspects of life Essay Example In all aspects of life Essay In all aspects of life Essay Change Management differs in that it is the process, tools and techniques used to manage the human side of change to meet the required business need. Change Management employs the organizational tools used to help staff/individuals make a successful transition during the change process. The organization that I work for is called NEXUS, and it is the body that is charged with running and maintaining an integrated public transport system within the Tine and Wear region. NEXUS is funded primarily by the five Local Authorities that it serves, these being: Newcastle, Gathered, North Densities, South Densities and Cumberland, and also by Central Government funding. Departments within the NEXUS organization are as follows:- Business Development; Communications; Customer Services; Finance and Resources; Health, Safety, Environment and Quality; and finally, Rail and Infrastructure. Rail and Infrastructure are the group that manages the assets and the invigoration and development of all of NEXUS physical assets, which include Nexus Rail, Metro Projects and Renewals, bus, ferry, and heavy rail infrastructure. The Building and Facilities Engineering team, of which I am a part of, are responsible for the inspection, maintenance, renewal and rapid-response activities in relation to the following engineering areas of the business, Plant, Fare Collection, Buildings, Structures and Trailside Graffiti. My immediate team consists of six Supervisors and approximately sixty men, including Electricians, Fitters, Civil Engineering Tradesmen, Semi-skilled and Apprentices, providing 2417 engineering and safety cover, 365 days a year ! NEXUS has a Mission Statement which states: Building for tomorrow through better transport today Due to the nature of the core activities of NEXUS, continual improvement, which is an on-going effort to improve products, services or processes, is a business necessity. This continual improvement can only be quantified by measuring quality standards. These quality standards may be legal/legislative, industry specific or in-house standards. Legislative standards, include such standards as the Health and Safety at Work Act 1974, Control of Substances Hazardous to Health (COACH). SISSIES Quality Standards and Office of the Railways Regulator Standards (ORR). These are standards that are compulsory by law, and underpin all industry specific or in-house quality standards Industry specific standards, are trade specific and could include such standards as Institute of Electrical Engineers (IEEE 17th Edition), Network Rail Standards and the Buildings Regulations. These quality standards are mostly legally enforceable. Len- work control and Human Resources Policies. These are the day to day quality standards of the organization where detailed analysis of quality is measured. In the context of NEXUS, quality standards and continuous improvement are vital in that:- The health and safety of employees and the public is paramount, There needs to be high customer satisfaction and high patronage, There is a need for consistent, liable, effective, high performance, We need to give value for money whilst managing costs effectively, Nexus needs to be able to maintain its corporate goals/ strategy Quality and Continuous Improvement will mean that NEXUS will be able to continue to provide the same effective service that it does now. The public, and the employees will be adequately protected in their day to day activities. NEXUS will be able to justify its position as the provider of one of the most efficient integrated public transport providers in the world, and consequently, ensure continued funding to alp maintain the continuous improvement of the service provided. Patronage and readership will be maintained or improved due to the consistent, high quality public transport provided. NEXUS staff will be secure in their Jobs, and a confident, positive workforce will carry forward the continuous improvements required. The consequences of poor quality standards and failure to continuously improve within NEXUS could include some of the following scenarios:- Accidents, fatalities and lack of health and safety, Poor customer satisfaction, and consequent loss of revenue, Loss of stakeholder confidence (Tine and Wear Local Authorities) Withdrawal of operating license, and imposition of penalties, Outsourcing/Sub-contracting of work, Excessive costs, Loss of Jobs for NEXUS staff. IDENTIFY A CHANGE THAT IS REQUIRED In respect of the simple SOOT analysis carried out below, I have identified that there is a threat to fulfilling end of year targets during the month of March, due to staff having to use up their annual holiday allowances by the end of March. Staff have traditionally held on to part of their holiday entitlement, primarily Just in case they deed time off at short notice for a variety reasons outwit established procedures such as bereavement or paternity leave. This meaner that we are often short staffed, or incur a heavy overtime burden during March whilst trying to complete end of year objectives. Be allowed to carry over, up to four days of their annual holiday entitlement, into the following years entitlement. This procedure should be formalized, instead of being at their Managers discretion. This change will need to be initiated primarily, by Mr Michael Bollards, Building and Civil Engineering Manager, with consultation with he Head of Rail Infrastructure, Nexus Rail Human Resources and Trade Unions.

High School Science Fair Projects

High School Science Fair Projects Coming up with a high school science fair project idea can be challenging. There is fierce competition for the coolest idea, and you need a topic appropriate for your educational level. Below are science fair project ideas arranged by topic, but first take a look at ideas according to education level: Elementary school projectsMiddle school projectsHigh school projectsCollege projects High School Projects While you might have been able to get by making posters and models in earlier grades, the bar is higher for high school science fair projects. The basis for your scientific exploration should be the scientific method: forming a hypothesis and then testing it with an experiment. You want a topic that makes the judges take notice. Consider issues addressed by others and ask yourself what questions are left unanswered. How could they be tested? Look for problems in the world around you and try to explain or solve them. Here are some ideas in various categories: Household Items These are projects involving items around the house: How safe is your microwave oven? Compare the growth of a plant or germination of seeds placed near the oven with those grown under the same light/temperature conditions farther from the appliance.Will bottled water turn green (grow algae) if you leave unopened bottles in the sun? Does it matter which brand you use?Do all dishwashing detergents produce the same amount of bubbles? Clean the same number of dishes?Do consumers prefer bleached paper products or naturals might include a rubber band harp or a flute from clay, wood, or plastic. Personal Hygiene and Grooming Here are projects affecting health and appearance: Do all hairsprays hold equally well? Equally long? Does the  type of hair affect the results?How sterile is contact lens solution and how long does it stay sterile? See how long it takes for mold, fungi, and bacteria to culture saline. How sterile is the inside of a persons contact lens case?How long do home hair-coloring products hold their color? Does brand matter? Does the type of hair affect colorfastness? How does previous treatment (perming, previous coloring, straightening) affect initial color intensity and colorfastness? Botany/Biology These projects involve the natural world: Are night insects attracted to lamps because of heat or light?How effective are natural mosquito repellents?Does magnetism affect the growth of plants?How are plants affected by the distance between them? Look into the concept of allelopathy. Sweet potatoes release chemicals (allelochemicals) that can inhibit the growth of plants near them. How close can another plant grow to a sweet potato? What effects does an allelochemical have on a plant?Is a seed affected by its size? Do different size seeds have different germination rates or percentages? Does seed size affect the growth rate or final size of a plant?How does cold storage affect the germination of seeds? Factors you can control include the type of seeds, the  length of storage, the  temperature of storage, and other variables, such as light and humidity.How close does a plant have to be to a pesticide for it to work? What factors influence the effectiveness of a pesticide (rain/light/wind)? How much can you dilute a pestic ide while retaining its effectiveness? How effective are natural pest deterrents? What is the effect of a chemical on a plant? Factors that you can measure include rate of plant growth, leaf size, life/death of the plant, color, and ability to flower/bear fruitHow do different fertilizers affect the way plants grow? There are lots of different types of fertilizers containing varying amounts of nitrogen, phosphorus, and potassium in addition to other ingredients. You can test different fertilizers and see how they affect the height of a plant, the number or size of its leaves, the number of flowers, time until blooming, branching of stems, root development, or other factors.Does using colored mulch have an effect on a plant? You can look at its height, fruitfulness, the  number of flowers, overall plant size, the  rate of growth, or other factors.How do different factors affect seed germination? Factors that you could test include the intensity, duration, or type of light, the temperature, the amount of water, the presence/absence of certain chemicals, or the p resence/absence of soil. You can look at the percentage of seeds that germinate or the rate at which seeds germinate. Do plant-based insect repellents work as well as synthesized chemical repellents?Does the presence of cigarette smoke affect the growth rate of plants? Food These are projects involving what we eat: What type of plastic wrap best prevents evaporation?What plastic wrap best prevents oxidation?Do different brands of orange juice contain different levels of vitamin C?Does the level of vitamin C in orange juice change over time?Do oranges gain or lose vitamin C after being picked?How does the sugar concentration vary in different brands of apple juice?Does storage temperature affect the pH of juice?How does the pH of juice change with time? How does temperature affect the rate of chemical changes?Does eating breakfast have an effect on school performance? Does it matter what you eat?Do the same types of mold grow on all types of bread?Does light affect the rate at which foods spoil?Do foods containing preservatives stay fresh longer than foods without them?How does time or season of harvest affect the chemistry and nutritional content of food?Is the nutritional content of different brands of a vegetable (e.g., canned peas) the same?What conditions affect the ripening of fruit? Look at ethylene and enclosing a fruit in a sealed bag, or at temperature, light, or nearness to other pieces of fruit. Is bottled water purer than tap water? Miscellaneous These projects are more generally focused: How much is the interior of a car cooled if a light-blocking windshield cover is used?Can a black light detect invisible stains?What type of car antifreeze is safest for the environment?How does the rate of evaporation of the crystal-growing medium affect the final size of the crystals?You usually heat water or another liquid to dissolve a solid to grow crystals. Does the rate at which this liquid is cooled affect the way the crystals grow? What effect do additives have on the crystals?How are different soils affected by erosion? You can make your own wind and use water to evaluate the effects on soil. If you have access to a very cold freezer, you can look at the effects of freeze-and-thaw cycles.How does the pH of soil relate to the pH of the water around the soil? You can make your own pH paper, test the pH of the soil, add water, then test the pH of the water. Are the two values the same? If not, is there a relationship between them?

Follow up to S6W4Dq Assignment Example | Topics and Well Written Essays - 250 words

Follow up to S6W4Dq - Assignment Example However, critical analysis reveals that its implications may not augur well especially in view of the vast interest United States has in the global arena. Taking this into consideration, it is worth noting that the suggestion of intensifying economic and political negotiations, while moderating U.S.’s military presence in foreign countries is the most feasible alternative. In the debate leading up to the 2012 U.S. presidential elections, Mr. Mitt Romney acknowledged the need of â€Å"strong allies† to serve as a deterrent to would-be aggressors. In addition, he was quick to warn that U.S. must be more prescriptive in the manner it deploys its military force on foreign missions. Echoing the same sentiments was President Obama. Obama insisted on the need of U.S. to concentrate â€Å"on alliances and relationships† in order to assist the foreign partners to improve their ability to defend themselves. In this, President Obama suggested initiating security training programs as well as equipping them to contain regional conflicts (Robert, 2012). In conclusion, I find it feasible for U.S. to increase its economic, political and diplomatic ties with other nations. However, its military presence should be moderated to only advisory and training purposes. Also, by working in conjunction with international bodies such the United Nations and African Union, U.S. can save itself from shouldering the financial burdens as the sole promoter of global democratization. Bremmer, I. (2008, summer). Supposing the United States becomes isolationist. Retrieved 3 29, 2013, from europesworld:

May one lend money to co-workers who need it to commit sins Personal Statement

May one lend money to co-workers who need it to commit sins - Personal Statement Example In the case of his friend for instance, who wanted the money to ‘commit sin’ with a call girl, he denied him on moral grounds. He argued that by doing that, he would be hurting the wife of this co-worker. However, his morality position can be questioned where he provides his boss with money to purchase a gift. This present was supposed to be given to a woman that the boss was having an affair with, though he was married. Though the individual in question knew about this, he went ahead and paid for the gift for his boss. The two similar scenarios have elicited two contrasting responses. This therefore begs the question of where he stands as far as morality is concerned. The lack of consistence despite the situation is enough to support the fact that most people would appear moral only when they gain more pleasure in the event. However, if there is any loss perceived, one would rather compromise to safe their status quo. My point of view and premises for that position Cons istency in terms of how one responds to issues of morality within the society is imperative. This is especially on how one conducts him/herself towards the colleagues in the working environment. For one to be defined as morally upright, it would be necessary for them to appear predictable in all situations, in terms of their position on various social issues. Fear of losing certain favors because of one’s action or position should not arise. In the case of the of the individual in question, the fact that he agreed to do his boss a favor opens a door to further compromises in future. Through one would understand his reason for taking that compromising act, he failed to take initiative of rejecting. For instance, he did not offer his stand on the issue of unfaithfulness on the part of his boss. The fact that he assisted him in paying for the gift could be explained as ‘supporting such an act.’ Secondly, one would also say that his moral position is not grounded str ongly. He is swayed by circumstances which should not be the case provided one does what they think is right. For instance, why did he not fear losing friendship by not lending money to his friend? Secondly, why did he not choose to reciprocate the same act to his boss? The whole issue of morality lacks meaning if how one behaves is determined by pain and pleasure one may incur. One would be in a position to draw a line and say ‘this is right’ and ‘this is wrong’ despite the repercussions. The notion that he would be discharged of his duty by denying the favor to his boss is just a perception that is not based on reality. For instance, there are laws which protect employees from any unfair treatment. One can seek redress if they feel they are being harassed by their seniors. According to my position therefore, morality should have a specific definition and remain consistent in all scenarios regardless of the consequences. Support by other philosopher such a s John Stuart Mill, Jeremy Bentham, John F. Cosby and Veatch. John Stuart Mill and Jeremy Bentham seem to share similar sentiments as far as issues of morality are concerned. They raise two important social phenomena of pain and pleasure as the main determinants of how individuals behave in certain circumstances (Bentham 58). They indicate that what manners are the final result and not the means taken. Both of them agree on matters of personal happiness as what is imperative in deciding moral

Deep Green Underwater Kite Essay Example | Topics and Well Written Essays - 1250 words

Deep Green Underwater Kite - Essay Example The use of renewable energies is one of the steps taken to reduce the negative impact on environment by reducing the potentials of pollution and its extent. There are other reasons for the rapid advancements in the technological world. The major reason for making these rapid advancements possible and available to the people is the increasing population and its demand. The overwhelming increase in the population leads to demands which are impossible to be met using the old technologies. New ways of production and manufacturing are being utilized to meet the demands of the growing population. Limited energy supply is one of the reasons we need latest technologies. Deep Green Underwater Kite is of the technologies which have recently been launched and are of great help to meet the energy demands of people without risking the environment and natural life. The innovation of Deep Green underwater Kite is associated with a Swedish company Minesto. This unique toy-like device leaps and dives in the ocean water. This toy-like device works with more power and generates as much as 800 times more energy in the water currents than it may generate in the sky. The reason for such power generation process lays in the fact that seawater 800 times denser than the air. The turbine that is attached to the kite, hence, achieves to generate more energy than it can in the air. Minesto names this device as Deep Green and claims that it is capable of generating approximately 500 kilowatts of power also in the smooth and calm sea. This new technology is supposed to boost up the business for tidal power by as much as eighty percent (Harrell 2010). The Deep green underwater Kite is a simply designed 7 ton kite turbine which catches and regenerates power taken from the ocean just like a kite works in the air. The kite-like turbine is aimed at generating approximately 18 terawatt hours of power every year. This amount of energy is ample to meet the energy demands of more or less four millio n UK houses. This technology is more appreciated for its effectively green process and provision of green electricity. The Swedish military and aircraft designing company Saab was originally aiming at producing a wind turbine but the concept changed with the idea of using seawater as it is more powerful and productive for the thought of generating energy. The kite twists to escalate the velocity in the ocean ten-fold. The most important and precious factor to consider here is the cost-effectiveness of the device. The amount of energy it generates compared to the amount spent on each Kilowatt unit it generates gives an idea of its low cost technique. It costs as low as $0.09 cents to $0.20 cents per KWh. Using this technology in today’s financially weak society may help the overly populated societies in gaining access to the demanded quantities of energy. This cost effective device is useful in order to meet the demands and satisfying the energy requirements keeping an environ mentally sound system of generating energy. These kites are, hence, cost effective in terms of design, structure and use. Once installed, they require lesser investment in maintenance of these devices (Kraemer 2009). The Deep Green Underwater Kite is an invention which is equally helpful for those who use it and for those who do not. The

Issues of virtualisation and their impact on computing approaches Dissertation

Issues of virtualisation and their impact on computing approaches - Dissertation Example An investigation of the key characteristics of the implementation of virtualisation and its usefulness for future computation Amrik Singh Samra BSc. ... anagement platform 19 Figure 4: Virtual machine structures (Type I on left, Type II on right) 19 Figure 5: Functions and responsibilities of the VMM 20 Figure 6: The protection rings in the x86 architecture 23 Figure 7: Diagrammatic representation of paravirtualization 28 Figure 8: Illustration of seamless virtualisation in VirtualBox 30 List of tables Table 1: Table of Risks 11 Table 2: Types of VM emulators, their key features and examples 20 Table 3: Levels of abstraction involved in virtualisation technologies 21 Table 4: Key advantages and drawbacks for each level of abstraction 21 Table 5: Comparison of virtualisation types in terms of performance and flexibility 29 Application virtualisation – â€Å"The process of running software from a remote server† (EC-Council, 2010) Break out attack – â€Å"A situation in which criminals will escape from a virtual machine designed for guests in order to launch attacks against the hypervisor, allowing them to gain con trol over the host† (Esforsys, 2009c). High Performance Computing (HPC) – The use of parallel processing for running advanced programs quickly, efficiently and reliably Hypervisor – This is like the kernel or core of a virtualisation platform, also called the Virtual Machine Monitor (VMM) with access to the host’s physical hardware (VirtualisationAdmin, 2008). Network virtualisation – â€Å"A method of combining the available resources in a network by splitting up the available bandwidth into channels to particular servers or devices in real time† (EC-Council, 2010) Privileged Software Nucleus (PSN) - A miniature resident program in the operating system similar to a kernel (Exforsys, 2009) Run-Time System (RTS) – A piece of software designed to support the execution of a program Sandbox – The secure

Research Paper on Inflation for the Country China

On Inflation for the Country China - Research Paper Example Causes of Higher Inflation in China Evidently, the higher inflation in China can be attributed to numerous factors. According to Yu (2011), the Chinese government’s increased currency control ended up in an artificial decline of foreign exchange rate of the Yuan and this adverse situation in turn amplified manufacturing and export business activities. Macroeconomic theories clearly state that decline in the real value of currency is the most severe impact of higher inflation. At the same time, the cheaper Chinese currency made imported food items and energy resources unaffordable to the country’s people. Economists strongly argue that the county’s unprecedented development rate have added to a severe demand pull inflation. In china, unbridled growth of consumerism together with rampant rise in population continues increase in consumer demand. Probably, the increasing consumer demand in turn would significantly augment business activities and ultimately the cost o f production. As a result, firms are compelled to charge higher prices for their products that would be unaffordable to lower and medium class customers. Many of the economists and corporate business magnets are of the belief that the value of the Chinese Yuan would improve in near future. This expectation has resulted in huge inflows of hot money and other long term investments to the Chinese economy. This large volume money inflows to the country cause asset bubbles in Chinese property market, especially in the industrially developed cities like Shanghai and Beijing. Consequences of Higher Chinese inflation According to Feldstein (1998), it has been identified that the inflation always hurts people’s standard of living since rising prices force them to pay more for the same goods and services. As Flynn (2011) reports, the inflation has a direct influence on gas prices in China as a result of governmental regulations that vehemently try to combat inflation. This situation ma kes the financial planning a troublesome task because the increased gas prices lead to home value loses. Inflation also badly affected the people’s retirement planning due to the increasing uncertainty regarding the future. Since the Chinese people are compelled to spend more and more on same goods and services, they would not have excess amount available to save. Similarly, if people expect further inflation, they are more likely to be extravagant as they envisage worse condition in near future. This economic condition turns to be one of the potential challenges to the Chinese economy as it may lead to further inflation. During the last three years, the difference between demand and supply and the resulted inflation went beyond Chinese government’s control; and consequently buyers trimmed down their day to day expenses in order to vie with the increasing price level. At the same time, producers cut down their output levels so as to retain minimum profit margin. In tot al, both these situations seriously affected the economy as they minimized long term economic gains. How to Manage Inflation in Chinese Economy? According to Premier Wen Jibabo, â€Å"China must continue efforts to control food and housing prices to ease soaring inflation and maintain economic development and social stability† (cited in SPK Group Co., Ltd., 2011). Wen also advises authorities to increase the outputs of farm

Ethics and Values in Social work (National policy to promote equality, Essay

Ethics and Values in Social work (National policy to promote equality, enclusion independance) - Essay Example This paper delves in illustrating how the free meals policy in school has brought equality, independence, and inclusion among the pupils in pre-primary schools and students in post primary schools (Cross 2009) It is noted that this policy has however not stopped those pupils that are able to carry packed meals. The report found that providing hot lunches is more nutritious than bringing in a packed lunch, of which only 1 per cent meet the nutritional standards that currently apply to school food. This development in the England schools improved performance – students in pilot areas were two months ahead of their peers elsewhere. Chris Hazzard retaliated the importance of the free school meals when he said, â€Å"Many children were going to school without a proper lunch due to families being unable to either supply a packed lunch or pay for school meals.† (Gordon 2013) Free school Meals are services that are provided to school going children living in England that meet c urrent criteria as set out by the government. Universal free school meals will help give every child the chance in life that they deserve, building a stronger economy and fairer society. â€Å"Free School Meals are a crucial entitlement for families living in poverty† (children society). ... This has been emphasized and stressed by Nick Clegg, former prime minister when he said that, "A healthy hot meal gives children the ability to concentrate and do well in the classroom" (Cross 2009) â€Å"Healthy eating can stabilize children’s energy, sharpen their minds, and even out their moods,† Nutrition for Children. I wish to retaliate from the above that School meals for the children from poor families help them develop good and healthy eating habits. This is because their parents may not be able to provide proper and healthy diets at home due to insufficient income. A balanced healthy eating habit is required for every child developmental needs in biological, physical and psychological advancements. However, it must be brought to attention that the FSM as earlier stated is only available under certain criterion, which is available only if the parent of the child is in receipt of income support, income based jobseekers allowance, income related employment, any f orm of revenue and support allowance under part V1 of the Immigration Act of 1999 (Gordon 2013) The guaranteed element of state pension credit, and Child Tax Credits were also key factors put into consideration by the Government of United Kingdom before they dispatched the free school meals to the pupils. However, it must be stressed and vividly put into consideration that families in receipt of the Working Tax element of Tax credits are excluded and do not qualify under this policy for the free school meals. †Giving people something for nothing is rarely unpopular, even when they are paying for it through their taxes.† as it was said by Ross Hawkins .Based on this evidence it could be suggested that the government made an

Research Paper on Inflation for the Country China

On Inflation for the Country China - Research Paper Example Causes of Higher Inflation in China Evidently, the higher inflation in China can be attributed to numerous factors. According to Yu (2011), the Chinese government’s increased currency control ended up in an artificial decline of foreign exchange rate of the Yuan and this adverse situation in turn amplified manufacturing and export business activities. Macroeconomic theories clearly state that decline in the real value of currency is the most severe impact of higher inflation. At the same time, the cheaper Chinese currency made imported food items and energy resources unaffordable to the country’s people. Economists strongly argue that the county’s unprecedented development rate have added to a severe demand pull inflation. In china, unbridled growth of consumerism together with rampant rise in population continues increase in consumer demand. Probably, the increasing consumer demand in turn would significantly augment business activities and ultimately the cost o f production. As a result, firms are compelled to charge higher prices for their products that would be unaffordable to lower and medium class customers. Many of the economists and corporate business magnets are of the belief that the value of the Chinese Yuan would improve in near future. This expectation has resulted in huge inflows of hot money and other long term investments to the Chinese economy. This large volume money inflows to the country cause asset bubbles in Chinese property market, especially in the industrially developed cities like Shanghai and Beijing. Consequences of Higher Chinese inflation According to Feldstein (1998), it has been identified that the inflation always hurts people’s standard of living since rising prices force them to pay more for the same goods and services. As Flynn (2011) reports, the inflation has a direct influence on gas prices in China as a result of governmental regulations that vehemently try to combat inflation. This situation ma kes the financial planning a troublesome task because the increased gas prices lead to home value loses. Inflation also badly affected the people’s retirement planning due to the increasing uncertainty regarding the future. Since the Chinese people are compelled to spend more and more on same goods and services, they would not have excess amount available to save. Similarly, if people expect further inflation, they are more likely to be extravagant as they envisage worse condition in near future. This economic condition turns to be one of the potential challenges to the Chinese economy as it may lead to further inflation. During the last three years, the difference between demand and supply and the resulted inflation went beyond Chinese government’s control; and consequently buyers trimmed down their day to day expenses in order to vie with the increasing price level. At the same time, producers cut down their output levels so as to retain minimum profit margin. In tot al, both these situations seriously affected the economy as they minimized long term economic gains. How to Manage Inflation in Chinese Economy? According to Premier Wen Jibabo, â€Å"China must continue efforts to control food and housing prices to ease soaring inflation and maintain economic development and social stability† (cited in SPK Group Co., Ltd., 2011). Wen also advises authorities to increase the outputs of farm

Website Improvement of www.easycar.com Essay Example | Topics and Well Written Essays - 500 words

Website Improvement of www.easycar.com - Essay Example From vans to luxury cars the online car rental operates in 60 different countries. The website can be more colorful and trendy, a darker color would suit the website much more rather than orange for example a combination of black with maroon. The website is difficult to access through slower internet connections because it’s resource heavy. Another point that would make a negative impact on the viewer is the clustered written material present on the web pages, a simple solution is to divide the content on more web pages. Another more feasible, interactive and innovative way would be to study the type of customers that are generating the most traffic on the website and then make a home page that gives the user an option to select his or her type and then the selected option would lead the viewer to his desired web page. This would not only lighten the resource weight but would also make the website matter specific making the website much easier to use. The book now and pay late r is a very innovative offer that is being given to the user hence it should be promoted in a better and more effective way, a separate web page can be assigned to this section. The category of prestige cars can be further divided into SUVs, sports and luxury cars, making the website more specific in terms of car selection. The prestige car section should have more details and attributes of the cars available mainly because of two reasons. Firstly the cars are expensive and it would be much better that a customer selects exactly what he or she wants, secondly the car specifics and attributes would invite more people to view the website. All this would eventually result in improving customer satisfaction. Another new feature that would make the website more interactive and innovative can be added by the name of car comparison. This would not only enable the user to compare cars to help him or her in analyzing the cars more effectively

Analysis of Saudi Arabias Restaurant Industry

Analysis of Saudi Arabias Restaurant Industry Introduction: In this paper we will discuss the restaurant Industry in Saudi Arabia which is growing faster than anywhere else in the region; it is growing at a pace that is exceeding its infrastructure wwith different range of prices and classes, starting form as low as $1.00 USD and going up to $75.00 USD if youre into fancy restaurants  [1]  . The restaurant industry is very divers and large including: cafes/bars, full-service restaurants, fast food, home delivery and street stalls, all types of restaurants have a wide range of food specialization from ethnic, international, and local. There are also three main types of investors: independent owners, international franchise, and local restaurant chains. A restaurant chain is a set of related restaurants, typically with the same name in many different locations either under shared corporate ownership e.g. Al-Baik and Herfy. Typically, the restaurants within a chain are built to a standard format and offer a standard menu. A franchise is a right granted to an individual or group to market a companys goods or services within a certain territory or location. Some examples of todays popular franchises in Saudi Arabia are McDonalds, Subway, and Dominos Pizza. In order to analyze the attractiveness of the restaurant Industry in Saudi Arabia we will employ three different analytical tools, Porter five forces, assessment of the macro market environment known as (PESTLE Analysis), and SWOT analysis. Based on our analysis we will offer an advice to any new firm considering entering the restaurant industry in Saudi Arabia. PESTLE Analysis The effect of the Saudi politics on the restaurant industry Saudi Arabia is ruled by the family of Al Saud who since the establishment of their kingdom declared that it is ruled by the Islamic law. The Al Saud family also affirmed that they are committed to supporting the economic growth and be part of the developed nations. This goal is very challenging to achieve because fundamentalist Muslims refuse the idea of globalization, this lay a moderate political risk on the regime. On the other hand, this political situation affects the restaurant industry positively because the restaurant industry remains the major uncontested method of entertainment among Saudis. Particularly, by law, all restaurants are required to have single-males section separated from the family section to adhere to the tradition and religious requirements. Moreover, The Kingdom of Saudi Arabia is perceived as the leader of the Muslim world, because it is the home town of Makah; which Muslims from all over the world must visit at least once in their life time to complete the fifth pillar of their religion. This makes Saudi Arabia suffers from a tension in its international relationships mainly after the event of 911 because some of the western countries are holding the kingdom partially responsible for 9/11. This political situation is one of the main strength of the restaurant industry in Saudi; with no cinemas or night clubs, eating out becomes the main source of entertainment for most of the population. There is an appetite for new restaurants that exceeds any other region in the world  [2]  . The effect of the Saudi law and Regulation on the restaurant industry The recent ruler of the Saudi Arabia, king Abdullah, is respected internally and internationally for his efforts to fight terrorism and his large amount of public spending on reform plans have helped the country to overcome  [3]  most of its economic obstacles. The kingdoms major step toward reform was the application for membership of the World Trade Organization (WTO) and making consistent legal changes to meet with its requirements, but still there is mistrust from the Privet sectors toward the government, because of the unnecessary bureaucratic practices and inappropriate regulations that are seen as burdensome for the competitive market. Some areas are over regulated while others are under regulated. It takes almost six months to register a company, and the company must give a proof that it has substantial sum of money to invest, not less than $10,000. However, the regulatory changes made in recent years appear to have been of most beneficiaries to those Saudi companies which are seeking to expand through alliances with foreign investors  [4]  . Nevertheless, the law requires foreign investors to have a Saudi partner and the Saudi partner, individual or company, will have the majority of control over the business. Over all, the legal process is very complex and financially risky whether you are opening a small business or a major enterprise. The government should amend these processes to encourage foreign investments. The effects of Saudi economic on the restaurant industry The Kingdom is experiencing accelerated growth due to recent oil price spikes. The positive effect has been a rise in per capita GDP from approximately $8100 (1999) to $9575, or 18%, by 2005. Combine this with the fact that the Kingdom has one of the worlds fastest growing populations (3.5% per year) and you are faced with an expanding market with good disposable income levels. AC Nielsen research reports that the Saudi economy is expected to grow 8.7% this year, mainly fuelled by the high oil prices as well as strong private sector growth  [5]  Saudi remains the largest market in the entire Gulf. Many view Dubai as the showcase but Saudi proves to be the sales room and cash generator. Due to fact that Saudi Arabia is a third world country, it depends on imported goods and technology, the government commitments to the economic expansion creates job opportunities for professional trained foreigners and depend on them to fulfill the countrys ambitious development strategies. According to HSBC Bank Saudi Arabia is classified as the second in the wealth of professional trained foreigners. Saudi Arabia is ranked twenty two among other countries in the tourism sector. Moreover, Saudi Arabia hosts over five million pilgrims yearly from all over the world coming for Hajj and Ummrah. Hajj is one of the five pillars of Islam which all Muslims must perform at least once in their life time. The restaurant industry is one of the major Beneficiaries from such advantage. Therefore, the government has been actively considering to expand what is believed to be billions of dollars worth of income in the tourism sector by attracting international tourists to the Kingdoms historic sites, in the mid-2008, a package of new relaxed visa rules were released allowing many groups from Europe to visit the Kingdom with a group tourist visa, which years before was unheard of. This policy has created a new segment for the Saudi restaurant industry. Also, the large number of foreigners, coming as workers or as tourist and pilgrims, with their ethnic background are considered the back bone for the restaurant industry. The effect the social characteristics on the restaurant industry Tradition and religion encourage Muslims to be hospitable and sociable. Inviting guests and friends to banquet in their home is the norm in Saudi Arabia. In Saudi Arabia Segregation between opposite gender exist in most sectors of public eservices, schools, universities, banks, this segregation unlocked job opportunities for large number of Saudi females. In the last few years it became easier to entertain guests and family to a restaurant for the busy working females or even have the restaurant food and staff to entertain them at home. Dining out became a habit among all social classes in the Kingdom with the lack of other entertainment venues due to religious issues. Therefore the trend of eating out is constantly growing among them.  [6]   This social characteristic will have a blooming and flourishing effect on the restaurant industry in Saudi Arabia where the main entertainment is going out restaurant. Perhaps the most pronounced feature of the demography is its young population where more the 59% are under 24 years of age. And part of the Saudi government or reform is to develop its workforce; to achieve this goal the government sends over one hundred thousand young students to peruse their higher education in highly developed countries every year. These large numbers of young people live abroad for almost five to seven years comes back with food and restaurant likes that they adopted during their scholarship.  [7]  This opened the door widely for international franchise in Saudi Arabia Some of the franchises that are currently present in Saudi Arabia, McDonalds, Hardees, Burger King, Popeye, Chilies, TGI, Fuddruckers, Pizza Hut among many others and are very popular among this young population along with foreign workforce, tourist, and pilgrims. The effect of technology and the environment of the restaurant industry The last of the two macro marketing environment forces are the technological and the environmental: In Saudi Arabia Technology in the restaurant industry is not limited to basic kitchen appliances and tools. However, one may not expect some complex equipments are used in the restaurant industry. Many restaurants are leading the way in regards to credit card processing and point-of-sale technologies, introducing new ways to serve their customers and increase the overall convenience of the dining experience. Of course, restaurants chains and franchise are the main benefactors of this development in communication  [8]   In Saudi Arabia there is no significant awareness from the government or most of the population to the environmental issues. All the restaurants that uses recycle paper or green energy are mostly international franchise applying their Owen corporate policy as part of their responsibility Porters 5 Forces Analysis Threat of New Entrants. The restaurant industry is the easiest to enter basically anyone who can cook, with the minimize capital amount can enter the business. Barriers to enter this industry are mainly in the bureaucratic regulation that might take time but this is not considered a serious barrier. Power of Suppliers. While there are plenty of food supplies, but they depend on imported material because Saudi Arabia is not an agricultural country. The import of food and foodstuffs are estimated to exceed $7 billion annually and the Kingdom remains the leading market in the region. Except for date and milk all other raw materials are imported. There are big numbers of suppliers and prices are controlled by the government. Only international food chains franchise might be obliged to buy its raw material from a certain supplier. Power of Buyers. The balance of power is shifting toward buyers. With so many restaurants the competition is very high. Buyers are always looking for the best quality and price. Going to restaurant is not an essential; people are always ready to try something new. With Variety of products to choose from, local, ethnic, and western couple with intense competition lead buyers seeks lower prices and better services. Disposable income levels and an expanding shopping mall culture are assisting this growth Availability of Substitutes. Substitutes for the restaurant industry in general include alternative form of entertainment like cinemas or night club. The available entertainment substitute is the shopping malls, where people will go shopping, or window shopping. Most fast food chains are showing positive growth and are ever present in all the new shopping malls Competitive Rivalry. Even though there are no figures revealing the size of this lucrative market, a high industry growth rate is intensifying the competitive rivalry the presence of so many available substitutes are a particularly challenging situation for some firms SWOT: Strengths Weaknesses Opportunities Threats The Saudi restaurant industry is weak in economies of scale and labor productivity. Its strength is the ability to attract huge capital and labor with it openness to the world market. The restaurant industry is showing significant growth, on the other hand, this open market has intensified an open competition. The diversified culture of Saudi Arabia is the key to exploit Economies of scope. Also, exploiting the economies of scale is also an opportunity. The consumer preference for differentiated and healthy products is also another opportunity to exploit in enhancing the economies of scope. Although, the anticipated low population growth in the future could be a major threat as it would decrease the quantity of demand coupled with the increase in the retail chain the significant increase in small households and working women will create new opportunities for the restaurant industry. Conclusion and recommendation: In this assignment we carried out an analysis of the restaurant industry competitiveness in Saudi Arabia by employing three different analytical tools, PESTLE Analysis, Porter Five Forces, and SWOT Analysis. Based on our analysis we concluded with the following findings and advices to any new firm considering entering the restaurant industry in Saudi Arabia. The strength of the restaurant industry lies on its ability to attract huge capital and labor with it openness to the world market. The restaurant industry is showing significant growth faster than anywhere in the world. Many factors have contributed to this fast growth as such as the political, economical, and low labor market and other socio-cultural factors. The economical and political outlook for restaurant industry in Saudi Arabia is very encouraging, government shows commitment and support to economic growth which is reflected in its double-digit increase in government expenditures on many aspects that are related to the restaurant business. Furthermore, currently, the government economic plan emphasizes the strengthening the growing private sector business opportunities with focus on increasing the national and foreign investments as public spending has increased by 15.8% the government has increased the budget for new projects by 36%. One of the most promising aspects for the restaurant industry is the social changes in Saudi Arabia. For example, the role of females in the social and economic life is dramatically changing as women are now allowed to enter the work force and have huge impact on the purchasing power and certainly a change in womens lifestyle that is favorable to the restaurant industry. On the other hand, the legal process in Saudi is very complex and financially risky whether you are opening a small business or a major enterprise. The government should amend these processes to encourage further foreign investments. Also, the Saudi restaurant industry is weak in economies of scale and labor productivity. Based on the above findings, we strongly recommend and encourage any firm to enter the Saudi market keeping in mind the following points: The restaurant industry is highly competitive in terms of price, service, location, and food quality and is affected by changes in consumer trends, economic conditions, demographics, traffic patterns, and concerns about the nutritional content of foods. shifting dietary preferences among consumers in favor of alternative foods can open the doors for niche market The growth of the restaurant industry is expected to generally stay the same over the next few years and it can be considered a blue ocean. The restaurant industry is affected greatly by globalization and it will continue to be.

Goethes Faust - A Tragedy :: Faust Essays

Faust: A Tragedy    Webster's Dictionary says that a tragedy is a lamentable, dreadful, or fatal event or affair, or a disaster. This word and the story Faust, by Goethe, go together very well due to the amount of calamities within the tale. For this reason the subtitle "A Tragedy" is appropriate. It is befitting because of Faust's alliance with the Devil, his actions along with the Devil and the fate of two of the main characters at the end of the story. Faust: A Tragedy is very deserving of the subtitle "A Tragedy". It was definitely a tragedy that Faust allied himself with Mephisto. Whenever a person strays from the positive path of the Lord to the side of the Devil it is definitely something very negative. For ages people have been using the phrase, "he sold his soul to the Devil", with no positive connotation. Of course when this phrase was used it was just to say that that person was evil, not that they actually let Satan purchase their soul. That would be ridiculous, correct? Well that is exactly what happened in Faust's case. Due to his own flaw of not being satisfied with life itself, he strayed from the Lord and traded his soul for a higher form of entertainment. "Thinking's done with, for ever so long Learning and knowledge have sickened me....Bring on your miracles..." It is tragic when someone feels that they understand so much, or try to ignore so much to the point where they think that they should give their soul away with no fear of eternal damnation. Faust beli eves or tries to believe that there is no after life and that he can just trade away his life to the most evil being in existence with no repercussions. Falling from God and making the Devil his partner is something that deserves the title "a tragedy".   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While working with the Devil Faust did a number of evil things, some being quite tragic. It was already bad enough that Faust decided to play games with Mephistopheles, but it was worse when he decided he wanted to draw someone else into his sick deal. Faust, being overwhelmed with lust, felt that he needed to seduce and corrupt a young girl. "Get me that, do you hear, you must!" This is even worse when you consider that it was inevitable that he would succeed with the aid of Satan.

Act 1 :: essays research papers

In any play, the opening act is essential to the purpose of outlining the main themes and characters of the piece. It also reveals the plot and the mood of the play to the audience. Act I of Hamlet is very successful in outlining these aspects and yet is also successful in highlighting the atmosphere of the play and in doing so, suggesting aspects of the play as a whole. Shakespeare communicates this using a variety of dramatic techniques and I will also be outlining these in this essay.One of the most important aspects that is revealed in this act is that of the themes of the play. There are various themes that are suggested but I will comment on those that I consider most important; those of conflict and appearance versus reality. The theme of conflict is one that is emphasised from the start of the Act. The setting which Shakespeare starts the play is dark, desolate and "bitter cold". This aids with the atmosphere of tension as it emphasises the atmosphere that is being communicated; one of tension which in turn suggests conflict. The theme is also established at an early point as even the second line of the play regards a conflict, as Bernado is forced to "Stand, and unfold yourself". From this point onwards the atmosphere of conflict is highlighted by the constant use of military language, "Let us assail your ears...host of heaven". Yet it is also highlighted by other subtle aspects of the Act, the ghost's military apparel and the ongoing conflict between Hamlet and Claudius, "A little more than kin, and less than kind". In my opinion, the need for this conflict to be communicated early in the play was essential as, it is the major theme of the text; Hamlet's inner struggle id the epitome of the conflict in the play and it is this that is the central theme of the play.

Media Supporting Information Technology

? ROLE OF MEDIA TO PROMOTE INFORMATION TECHNOLOGY ROLE OF MEDIA TO PROMOTE INFORMATION TECHNOLOGY SUBMITTED TO: Ms. Tazeen Erum, Faculty Business Communication Institute of Business Management SUBMITTED BY: Hozefa Rasool, (MBA-IM) Ather Khan, (MBA-IM) September 02, 2007 TABLE OF CONTENTS I. Introduction A. Introduction to Information Technology 1. Application of Information Technology. B. Historical Background. 1. Pre-Mechanical Age 2. Mechanical Age 3. Electro Mechanical Age. 4. Electronics Age. C. Introduction to Media 1. Forms & Applications of Media II. Media Promoting Information Technology A. Broadcasting Revolution B. Printing as |Stronger Media C. Virtual University D. Efficient Media Reporting E. Electronic Newspaper III. Analysis of Infra-Structure IV. References September 02, 2007 Ms. Tazeen Erum, Faculty Business Communication Institute of Business Management Korangi Creek Karachi. Dear Ms. Erum: Here is the report on â€Å"Role of Media to Promote IT,† which you assigned us on August 5, 2007 at Iobm. I hope you find our effort according to your requirments and expectations. The contents of this report prove that Media has been major player in the promotion of IT. The report is based on our observations, technical know how and various sources which have been mentioned at the end of this report. Humanity has progressed from agricultural revolution to the industrial revolution and is now moving to an information revolution, where knowledge is the prime resource for production of goods and services. Just as machines have extended man's mechanical power and his convenience and comfort. The invention of printing was the first big break-through in Information Technology. It enabled literacy and education to go up from 10% to over 80% within 50 years by making available vast amount of reading material. That reading also led to the Reformation in Europe. Other break-through for Information Technology were the inventions like telegraphy, telephony, wireless or radio, television, broadcasting, computers (from room size to desk top to lap top to palm top and very soon, wearable ones. ) Information Technology as commonly picturised by computers, is extending man's mind or brain or intellectual power. Information Technology devices like microprocessors are becoming mass appliances from pace makers for the heart, hearing aids, and efficiency enhancers in automobile engines and devices to steer space vehicles on the moon. The computing power in the few micro processors that are now in a Ford Motor Car is much more than all the computing power that was put in the space vehicle that landed the first men on the moon and brought them back. I hope the report will be self explanatory, if not or you have any ambiguity, please contact us [email  protected] om Sincerely Hozefa Rasool Ather Khan INTRODUCTION TO INFORMATION TECHNOLOGY Information technology (IT), as defined by the Information Technology Association of America (ITAA), is â€Å"the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware. † In short, IT deals with the use of electronic computers and computer software to convert, store, protect, process, transmit and retrieve information, securely. Recently it has become popular to broaden the term to explicitly include the field of electronic communication so that people tend to use the abbreviation ICT (Information and Communications Today, the term information technology has ballooned to encompass many aspects of computing and technology, and the term is more recognizable than ever before. The information technology umbrella can be quite large, covering many fields. IT professionals perform a variety of duties that range from installing applications to designing complex computer networks and information databases. A few of the duties that IT professionals perform may include: Data management Computer networking Computer engineering Database systems design Software design Management information systems Systems management or System administration The use of information technology is penetrating a still wider part of human life, linking areas of human life and making different media and technologies converge and dissolve into new ones, broadening the scope of interest for ISD research accordingly. Various academic disciplines deal with issues related to the use and development of information technology: information systems research, human-computer interaction, computer supported collaborative work, theoretical computer science etc. As these disciplines are getting more and more intertwined and interdependent the need for an integrating conceptual basis is becoming urgent. The hypothesis behind the present collection of papers is that activity theory is such a suitable theoretical basis. Ultimately, information technology is about some familiar ideas: Improved access to information Increased staff productivity Lower operations costs APPLICATIONS OF INFORMATION TECHNOLOGY Because new technologies such as personal computers are complex and an element of uncertainty exists in the minds of decision makers with respect to the successful adoption of them, people form attitudes and intentions toward trying to learn to use the new technology prior to initiating efforts directed at using. Attitudes towards usage and intentions to use may be ill-formed or lacking in conviction or else may occur only after preliminary strivings to learn to use the technology evolve. Thus, actual usage may not be a direct or immediate consequence of such attitudes and intentions. (Bagozzi et al. 1992) PC Revolution is now well into its third decade and the continuing improvements in the user friendliness of PCs and Macs, printers and scanners, and software and the Internet has been enormous. The major application areas of Information Technology are briefly described. Data Management Data management comprises all the disciplines related to managing data as a valuable resource. The official definition provided by DAMA is that â€Å"Data Resource Management is the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs of an enterprise. † This definition is fairly broad and encompasses a number of professions which may not have direct technical contact with lower-level aspects of data management, such as relational database management. Computer Networking Computer networking is the engineering discipline concerned with communication between computer systems or devices. Communicating computer systems constitute a computer network and these networks generally involve at least two devices capable of being networked with at least one usually being a computer. The devices can be separated by a few meters (e. g. via Bluetooth) or nearly unlimited distances (e. g. via the Internet). Computer networking is sometimes considered a sub-discipline of telecommunication, and sometimes of computer science, information technology and computer engineering. Computer networks rely heavily upon the theoretical and practical application of these scientific and engineering disciplines. Examples of networks are the Internet, or a small home local area network (LAN) with two computers connected with standard networking cables connecting to a network interface card in each computer. Data Base Management System The Data Base Management System accepts requests for data from the application program and instructs the operating system to transfer the appropriate data. When a DBMS is used, information systems can be changed much more easily as the organization's information requirements change. New categories of data can be added to the database without disruption to the existing system. Organizations may use one kind of DBMS for daily transaction processing and then move the detail onto another computer that uses another DBMS better suited for random inquiries and analysis. Overall systems design decisions are performed by data administrators and systems analysts. Detailed database design is performed by database administrators. Computer Software Computer Software of programs, enables a computer to perform specific tasks, as opposed to its physical components (hardware) which can only do the tasks they are mechanically designed for. The term includes application software such as word processors which perform productive tasks for users, system software such as operating systems, which interface with hardware to run the necessary services for user-interfaces and applications, and middleware which controls and co-ordinates distributed systems. Management Information System Management Information Systems (MIS) is a general name for the academic discipline covering the application of people, technologies, and procedures. Collectively called information systems, to solve business problems. MIS are distinct from regular information systems in that they are used to analyze other information systems applied in operational activities in the organization. Academically, the term is commonly used to refer to the group of information management methods tied to the automation or support of human decision making, e. g. Decision Support Systems, Expert systems, and Executive information systems. Computer Simmulation A computer simulation, a computer model or a computational model is a computer program that attempts to simulate an abstract model of a particular system. Computer simulations have become a useful part of mathematical modelling of many natural systems in physics, chemistry and biology, human systems in economics, psychology, and social science and in the process of engineering new technology, to gain insight into the operation of those systems. Traditionally, the formal modeling of systems has been via a mathematical model, which attempts to find analytical solutions to problems which enables the prediction of the behaviour of the system from a set of parameters and initial conditions. Computer simulations build on, and are a useful adjunct to purely mathematical models in science, technology and entertainment. HISTORY OF INFORMATION TECHNOLOGY History of Information Technology is Characterized by a principal technology used to solve the input, processing, output and communication problems of the time: 1. Pre-mechanical 2. Mechanical 3. Electromechanical and 4. Electronic THE PRE-MECHANICAL AGE: 3000 B. C. – 1450 A. D. A. Writing and Alphabets–communication. 1. First humans communicated only through speaking and picture drawings. 2. 3000 B. C. the Sumerians in Mesopotamia (what is today southern Iraq) devised uniform 3. Around 2000 B. C. , Phoenicians created symbols 4. The Greeks later adopted the Phoenician alphabet and added vowels; the Romans gave the letters Latin names to create the alphabet we use today. B. Paper and Pens–input technologies. 1. Sumerians' input technology was a stylus that could scratch marks in wet clay. 2. About 2600 B . C. , the Egyptians write on the papyrus plant 3. Around 100 A. D. , the Chinese made paper from rags, on which modern-day papermaking is based. C. Books and Libraries: Permanent Storage Devices. . Religious leaders in Mesopotamia kept the earliest â€Å"books† 2. The Egyptians kept scrolls 3. Around 600 B. C. , the Greeks began to fold sheets of papyrus vertically into leaves and bind them together. D. The First Numbering Systems. 1. Egyptian system: The numbers 1-9 as vertical lines, the number 10 as a U or circle, the number 100 as a coiled rope, and the number 1,000 as a lotus blossom. 2. The first numbering systems similar to those in use today were invented between 100 and 200 A. D. by Hindus in India who created a nine-digit numbering system. 3. Around 875 A. D. the concept of zero was developed. THE MECHANICAL AGE: 1450 – 1840 A. The First Information Explosion. 1. Johann Gutenberg (Mainz, Germany), invented the movable metal-type printing process in 1450. 2. The development of book indexes and the widespread use of page numbers. B. The first general purpose â€Å"computers† 1. Actually people who held the job title â€Å"computer: one who works with numbers. † A. Slide Rules, the Pascaline and Leibniz's Machine. 1. Slide Rule. Early 1600s, William Oughtred, an English clergyman, invented the slide rule Early example of an analog computer. . The Pascaline. Invented by Blaise Pascal (1623-62). The Electromechanical Age: 1840 – 1940 The discovery of ways to harness electricity was the key advance made during this period. Knowledge and information could now be converted into electrical impulses. A. The Beginnings of Telecommunication. 1. Voltaic Battery: late 18th century. 2. Telegraph: Early 1800s. 3. Telephone and Radio: Alexander Graham Bell. 1876 4. Followed by the discovery that electrical waves travel through space and can produce an effect far from the point at which they originated. 5. These two events led to the invention of the radio: Guglielmo Marconi. 1894 B. Electromechanical Computing 1. Herman Hollerith and IBM. 2. The International Business Machines Corporation (IBM). 3. Paper tape stored data and program instructions. THE ELECTRONIC AGE: 1940 – PRESENT. A. First Tries: Early 1940’s, Electronic vacuum tubes. B. Eckert and Mauchly. 1. The First High-Speed, General-Purpose Computer Using Vacuum Tubes: Electronic Numerical Integrator and Computer (ENIAC) The ENIAC team (Feb 14, 1946). Left to right: J. Presper Eckert, Jr. ; John Grist Brainerd; Sam Feltman; Herman H. Goldstine; John W. Mauchly; Harold Pender; Major General G. L. Barnes; Colonel Paul N. Gillon. 2. The First Stored-Program Computer: The Manchester University Mark I (prototype). 3. The First General-Purpose Computer for Commercial Use: Universal Automatic Computer. B. The Four Generations of Digital Computing. I. The Second Generation (1959-1963). 1. Vacuum tubes replaced by transistors as main logic element. AT's Bell Laboratories, in the 1940s Crystalline mineral materials called semiconductors could be used in the design of a device called a transistor 2. Magnetic tape and disks began to replace punched cards as external storage devices. 3. Magnetic cores (very small donut-shaped magnets that could be polarized in one of two directions to represent data) strung on wire within the computer became the primary internal storage technology. II. The Third Generation (1964-1979): Advanced programming languages like BASIC developed. III. The Fourth Generation (1979- Present). INTRODUCTION TO MEDIA †Materials that holds and transmit data in any form including Newspapers, Multimedia Presentations, Disk Drives, Optical disks, Magnetic Tape, Cable and many more. In other definition Media is defined as, â€Å"Messages that are distributed through the technologies, principally text in books, study guides and computer networks; sound in audio-tapes and broadcast: pictures in video-tapes and broadcast; text, sound and/or pictures in a teleconference are termed under Media. † There are three main types of media: Print Electronic Published FORMS & APPLICATIONS OF MEDIA Journalism Journalism is a discipline of collecting, analyzing, verifying, and presenting information regarding current events, trends, issues and people. Those who practice journalism are known as journalists. News-oriented journalism is sometimes described as the â€Å"first rough draft of history† (attributed to Phil Graham), because journalists often record important events, producing news articles on short deadlines. While under pressure to be first with their stories, news media organizations usually edit and proofread their reports prior to publication, adhering to each organization's standards of accuracy, quality and style. Many news organizations claim proud traditions of holding government officials and institutions accountable to the public, while media critics have raised questions about holding the press itself accountable. Broadcasting Broadcasting is the distribution of audio or video signals to a number of recipients (â€Å"listeners† or â€Å"viewers†) that belong to a large group. This group may be the public in general, or a relatively large audience within the public. Thus, an Internet channel may distribute text or music worldwide, while a public address system in; for example, a workplace may broadcast very limited ad hoc SoundBits to a small population within its range. The sequencing of content in a broadcast is called a schedule. Internet The Internet (also known simply as â€Å"the Net† or â€Å"the Web†) can be briefly understood as â€Å"a network of networks†. Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business, and governmental networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web. Advertising Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and billboards. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and in-store public address systems. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio. MEDIA PROMOTING INFORMATION TECHNOLOGY Just as chemical or metallurgical or electrical technologies enable the processing of raw materials into usable goods, to satisfy man's and societies' needs so does information technology help the storage, processing, transmission and exploitation of information to satisfy a person's, company's, society's or government's needs for information. The invention of printing was the first big break-through in Information Technology. It enabled literacy and education to go up from 10% to over 80% within 50 years by making available vast amount of reading material. That reading also led to the Reformation in Europe. Other break-through for Information Technology were the inventions like telegraphy, telephony, wireless or radio, television, broadcasting, computers (from room size to desk top to lap top to palm top) BROADCASTING REVOLUTION Digital audio and digital video have revolutionized broadcast engineering in many respects. Broadcast studios and control rooms are now already digital in large part, using non-linear editing and digital signal processing for what used to take a great deal of time or money, if it was even possible at all. Mixing consoles for both audio and video are continuing to become more digital in the 21st Century, as is the computer storage used to keep digital media libraries. Effects processing and TV graphics can now be done much more easily and professionally as well. Other devices used in broadcast engineering are telephone hybrids, broadcast delays, and dead air alarms. See the glossary of broadcast engineering terms for further explanations. PRINTING AS STRONGER MEDIA Within fifty or sixty years of the invention of the printing press, the entire classical canon had been reprinted and widely promulgated throughout Europe. Now that more people had access to knowledge both new and old, more people could discuss these works. Furthermore, now that book production was a more commercial enterprise, the first copyright laws were passed to protect what we now would call intellectual property rights. A second outgrowth of this popularization of knowledge was the decline of Latin as the language of most published works, to be replaced by the vernacular language of each area, increasing the variety of published works. Paradoxically, the printing word also helped to unify and standardize the spelling and syntax of these vernaculars, in effect ‘decreasing' their variability. This rise in importance of national languages as opposed to pan-European Latin is cited as one of the causes of the rise of nationalism in Europe. VIRTUAL UNIVERSITY The Virtual University is based completely on modern Information and Communication Technologies. It provides extremely affordable world class education to aspiring students all over the country. Using free-to-air satellite television broadcasts and the Internet, the Virtual University allows students to follow its rigorous programs regardless of their physical locations. It thus aims at alleviating the lack of capacity in the existing universities while simultaneously tackling the acute shortage of qualified professors in the country. By identifying the  top Professors of the country, regardless of their institutional affiliations, and requesting them to develop and deliver hand-crafted courses, the Virtual University aims at providing the very best courses to not only its own students but also to students of all universities worldwide. EFFICIENT MEDIA REPORTING As newspapers, magazines, trade publications and newsletters creep on to the Web; this swells the demand for reporters, who can keystroke simple sentences and strings of numbers. New media positions do not increase the job market for journalists. For this purpose, reporting is defined as nuts-and-bolts, no-nonsense information-gathering and packaging. Reporting wants just the facts. Journalism entails investigation, explanation and a point of view. Journalists are story-tellers, fascinated with the human experience, alert to the drama of conflict and struggle, infinitely curious about the motives and meanings behind events. Reporters use nouns and verbs as blunt utilitarian instruments. Journalists indulge in figures of speech; they use words as symbols, to evoke empathy, indignation, pity or anger. Most of what appears in Star or the National Enquirer is journalism, albeit of a very ripe kind. Most of Investor's Business Daily is reporting. ELECTRONIC NEWSPAPER In the late 1990’s newspapers began offering their content on the Internet in record numbers. By the end of the decade, more than 1,000 North American newspapers offered online versions, most available to Internet users free of charge. Electronic newspapers spared publishers one of their highest expenses—newsprint—and many brought publishers additional advertising revenue. Today Newspapers on the web offers readers the same content as its print publication as well as stories and features available only in its online version. ANALYSIS OF INFRA-STRUCTURE The government firmly believes in bringing the Pakistani media at par with the international standards and a total of 52 media development projects are being launched in the year 2007-08 with record allocation of six billion rupees, according to Federal Minister for Information and Broadcasting Muhammad Ali Durrani. Rs. 148. 039 million has been earmarked for the media development projects in NWFP, which demonstrates the government’s firm resolves to take all the federating units along in the development process. The Laram Top RBS has been established at the cost of Rs. 27. 97 million and is designed to serve around 450,000 people, while the RBS at Bajaur Agency, established with the total cost of 34. 733 million, is expected to cover 75,000 households, he said. The projects will not only carry the benefits of the modern age to distant regions of the country but will also bring affordable entertainment at the doorsteps for the common public. Islamabad Media University will be launched in the federal capital within next two months at a cost of Rs. 500 million, followed by setting up of its provincial campuses, including the Peshawar campus, in the second phase. Media University will not only offer specialized courses in media and journalism but will also initiate various research projects on media related issues. Rs. 35. 55 million will be spent to ensure full FM Radio coverage on Motorways sections M-1 which links Peshawar with Islamabad, and M-2, connecting Islamabad to Lahore. FM facility on the motorways will not only make the 500 KM-long journey from Peshawar to Lahore informative and pleasant but will also provide better opportunities to the media sector to expand itself in those gaps which are desperately needed to be filled in. Beside s this, up-linking stations will also be established in Islamabad as well as in all the provincial capitals, including Peshawar, which will cost around 49. 81 million rupees. These up-linking facilities would provide efficient and high quality information flow between the network and the subscriber. Snap-shot of Current Pakistan IT and Communication are stated below: TV sets70 million Cable Connections 35 million Daily/Periodical Papers 1500 Telephone Connections 65 million Mobile Connections 95 million Internet Connections 1 million References Internews Asia Pacific; www. internews. org/regions/asia/default. shtm The Media Handbook; by Hellen E Katz, 2003 Pakistan Electronic Media Regulatory Authority; www. pemra. gov. pk Pakistan Telecommunication Authority; www. pta. gov. pk Statistics Bureau of Pakistan; www. statpak. gov. pk Media Technology and everyday life in Europe; Roger Silverstone, 2005. World Bank; www. worldbank. org Wikipedia Encyclopedia; www. wikipedia. com University of Alabama, Dept. of Telecom and Film; http://www. tcf. ua. edu/AZ/ITHistoryOutline. htm. University of Arhus, Dept. of Computer Science; denmarkhttp://www. cs. aau. dk/SJIS/journal/volumes/volume12/articles/01-intro_p3-14. pdf.