Site visit report

Visiting theatre is always exciting and interesting. It gives a lot of new information and new expressions. In order to be organized well enough any cultural site must be created as well-developed, complex structure with its each branch accomplishing its own functions.The Royal Court Theatre is one of the most famous theatres all over the world. The newest high quality performances take place in this theatre. These plays are always interesting and exciting and always refer to the eternal problems of humanity.This theatre is famous by its actual works using the works of writers not only from UK but from all over the world. â€Å"Nee York Times† referred this theatre as â€Å"the most important theatre in Europe†.   But it would be helpful not to forget that besides being the place of art it is also a public place. So, what Royal Court Theatre is and what its facilities are?First of all it is necessary to pay special attention to the Web-site of the Royal Court Theatre. It’s a great web-place which differs from thousands of other cultural places’ web-pages by its original design and convenient guide system.   Would like to distinguish such sub-page of this site as â€Å"Visiting†. Very useful and in-time information is given there. The complete theatre address is given. The potential visitor can get here the detailed information regarding how to get to the theatre. The authorities have taken into consideration all the particularities and details.For example, such announcement as (Royal Court Theatre web-site, 2006): â€Å"Please note that the station itself is not accessible for wheelchair users† (n. p.) – it testifies the high level of the theatre services. The detailed information about parking all around theatre’s territory is given. For example it is submitted that the theatre has no car park but the information about the nearest parking is given. It is said that â€Å"there is on street parking aft er 6.30pm.† Each can also get the most convenient route how to get to the theatre. All the bus and subway routes are presented by the web-site.The history of the theatre in its not too long but very interesting version is also present on the web-site. From this information one can understand easily the very concept of the theatre performances and then to choose a play for visiting (their announcement is given on the main page).The other interesting thing: â€Å"Bar† – a special sub-page in which the visitor can get known about the eating facilities of the theatre(Royal Court Theatre web-site, 2006): â€Å"The Royal Court's BAR AND FOOD facilities occupy the nineteenth century auditorium ‘pit', the original vaults under the pavement and a completely new spacious hall built underneath Sloane Square† (n. p.). The schedule of coffee intervals is given. In the very bottom of the page it is pointed out: â€Å"Service is not included†. So, a visitor gets full information till the visiting theatre- that’s a very strong point in favour of the theatre.Special page for students is also created on this web-site with full description of full students events and so on. At first glance, the design and structure if the web-site is very simple but each sub-page contains other pages with very detailed information on each of them. For example, students’ page has such sub-pages as â€Å"Student events†, â€Å"Join hype†, â€Å"Bar and food†.It can be said that the Royal Court Theatre is a bright example of a well developed cultural structure. In order to analyze its functions efficiently it will be helpful to do that step by step. First among those is the advertising of the place. Once we got out from the bus in London we already saw a rather big billboard with the Royal Court Theatre advertising. So, from the very beginning of our visit to London we already knew that such theatre can be visited by us in t his city. That’s a very big point in favor of this establishment.While traveling all over the city other advertisings of the theatre have been noted by us as well. And in Sloane Square the booklets with the theatre’s advertising were distributed. In those leaflets the short information about theatre’s history and actual exhibitions was submitted. All these additional means of advertising were arranged professionally. Besides, there always exists some other kind of advertising – it is so called verbal advertising –from the parts pf people who have already visited the theatre. In other cultural sites which we visited in London many people gave us good calls on the Royal Court Theatre.So, if to estimate the advertising activities of the theatre by the scale of 10, it can be estimated as 10 points and that’s completely justified.The second point to be estimated is the visitor management. This activities start to be estimated when a visitor is in the theatre already. The staff of the theatre is composed by professional people and that can be noted as soon as one gets inside.   Both external and internal design of the theatre can compete with the most beautiful theatres of the world. When getting inside a beautiful hall arranged in somewhat old fashion with high walls and spacious upper side involves visitors into the atmosphere of theatre mystic.Marvellous French windows enhance even more beauty to the theatre premise.   Special premises for coffee brakes, toilets are situated in such manner that they do not distract visitors’ attention from the principle theatre attributes.Regarding the interpretation of the performances it can said that the author’s presentation never can be correct for all visitors as each of them has his own opinion. Nevertheless, the performance of the two plays I was present on impressed me and I was agree with the author’s vision. What’s more, I even have changed my se eing of certain problems after seeing plays. This fact testifies the high professional level of the theatre plays.

Aliens, Go Home

Should illegal immigrants be sent back to their countries, or should they be granted amnesty? Is this a question of morality or of uncomplicated national policy?Granting amnesty for illegal aliens forgives their acts of illegal immigration and implicitly forgives other related illegal acts such as driving and working with false documents (www.usamnesty.org). Why should a national policy be bent to such extremely unreasonable extent?If the matter is about morality, it will be highly subjective as morality is prone to being understood from too many various perspectives, the result of which can be too complicated to deduce into a single stand.However, if the matter is about uncomplicated fundamental national policy, which states that illegal immigrants should be punished because they clearly broke the law, the matter becomes very basic and very easy to see.Illegal immigrants are lawbreakers. Why spare them of the punishment that they have prepared themselves for in the moment that they decided to break the law? It does not make sense.Even though statistics from various polls illustrate that most Americans are in favor of granting illegal immigrants the amnesty (USA Today) they need to subsequently get a green card, it is still not a good thing to do.For one, granting amnesty to illegal immigrants is tantamount to admission of a weak national policy, ergo, a weak national system. Why create a law that you’re ready to break?If you’re changing your laws for the convenience of people who were ready to break them, what is now the distinction between the ruler and the subordinates? Much worse, who is now ruling in the country that had created the laws in the first place? Aliens?Second, granting amnesty to illegal immigrants is unethical. At the risk of crossing the borders of morality issues, illegal immigration is first and foremost an issue of ethics. Illegal immigrants might argue that they have the right to exercise freedom of movement; however, freedo m of movement only applies to movement within national borders (Wiki).Third, granting amnesty to illegal immigrants is a crystal clear invitation to future lawbreakers. Regardless of any reason for such an act, which others deem reasonable and humane, the truth of the matter is that it will eventually backfire and bring forth more trouble than ever. Future offenders are watching.If they see that there’s a way to get away with being an alien, then they will fear less about breaking in borders and entering a different country. Then the weak system will be subjected to an unimaginable, albeit invited chaos, coming from different nationalities, into one nation. What good will it do, considering all the possible clashing of cultures and vanishing centuries-old traditions?Each country has had a way of living that is distinct from the other. One way of preserving this is restricting the number of immigrants and standing guard against the destruction of old and protected cultures. No country will succeed in doing this if illegal immigrants are tolerated beyond what national laws provide for.Fourth, an increasing threshold for the tolerance of illegal immigrants will inevitably give way to the entrance, proliferation and perhaps subsequent tolerance of human and drug trafficking, which is a nightmare for a country that is supposed to protect its constituents. (americas.org)Having said the four major reasons for eliminating the possibility of granting amnesty, this paper will now enumerate reasons why illegal immigrants should be sent back to their countries with a definitive malicious record of being an alien at least once.Immigration amnesty can potentially benefit a massive 12 to 20 million illegal immigrants currently living in the United States. (www.usamnesty.org)This number of people should be sent back to their countries because, for one, they are law breakers. Second, if they could ignore their own countries laws, what good can they do for the country th ey moved in? Considering this massive number of people, would it be much surprising if criminal acts increase in a nation?This is not to say that undocumented aliens are automatic criminals. But consider this, won’t any one of them be suspect?Some EU member states are currently receiving large-scale immigration. Spain, for one, has created more than half of all the new jobs in the EU over the past five years, and is now a destination for undocumented aliens. These jobs should go to the people of Spain, not to the aliens!The thing is, the matter is not about what majority thinks, but simply, it is about what is right. Illegal immigrants should be sent back to their countries and be marked, so that other countries will take note that they were lawbreakers once, and so the undocumented aliens could feel the magnanimity of the offense they have done.It is bad enough that some people have trouble following the law. How much worse could it be if a country creates a system where law s can be break and amnesty can be granted such that any potential offender could feel free to follow in the footsteps of those who had broken the law before them?

Feasibility Study Essay

This Feasibility Study was made possible by the guidance, supervision, cooperation and participation of the following: To the Almighty God who always looks up and secures the safety of the preparers in doing this project. To our parents who always guide and give words of wisdom to inspire us in doing our best in preparing the Feasibility Study as well as giving their both financial and emotional support. To our beloved intelligent Adviser and Business Plan Professor, Ma’am Ma. Rona D. Sahagun, who has greatly shared her knowledge to us with patience and diligence in helping us meet the necessary works for the completion of our Feasibility Study. To the Preparers, themselves who have given lot of efforts and consumed so much time to make the completion of the feasibility study be possible and successful within the given time. Together, we sincerely acknowledge and give thanks the person/s mentioned above who have brought the success of doing this Feasibility Study. We are very grateful for this wonderful accomplishment. Introduction We are in the business of building and strengthening relationships through the art of transforming stuff’s. A specialty store that primarily provides personalizes materials and services. We choose this kind of business primarily because we want to express our ideas through craft of making customized things. We help our clients to make they wants be possible as it is. We named this business â€Å"CLASSY GALORE†. CLASSY GALORE is a possessing elegance, the attribute of being tastefully designed, decorated and maintaining refined grace and dignified propriety. A deeper, more meaningful word for ‘cool’, because it is the result of your creative concept which is different from others. The uniqueness of â€Å"Classy Galore stuff† comes from our own composition and the suggestion coming from our beloved target markets. We are accepting opinions, adding details on stuff’s for a better outcome for its aesthetics. The colorful atmospherics and collatera ls of â€Å"CLASSY GALORE†, its innovative, fashion-forward and fun, and the excellent and personalized service of its staff captured the hearts and purses of the market. Mission The CLASSY GALORE mission is to execute our customers design and ideas in order to make it possible. We are also committed to provide customers with wide range of high quality product. It will give friendly prices, hassle free and fast transaction. Moreover, it also guarantees that our entire client will be given outmost respect, love, attention and service. Vision CLASSY GALORE will be one of the most visited shop in our country and in the succeeding year it will expand and be known to other places. Furthermore, it continuously values convenience and long-term relationship with its customers. Objectives 1).To receives a 50% profit margin within the first year. 2).To provides total quality of a customer’s desire. 3).To expands our business in three (3) years. 4).To patronize by people particularly in San Pablo City Laguna. Strategies 1).Our clients are free to suggest their ideas or details on the stuff that they want to personalized. 2). More revenue with lower cost (purchased more to earn discount) 3). Offering membership, SUKI stamp (redeemable for a period of time) Product/Service Description * Our compositions are made from the raw materials that already exist and are possible to enhance. Example: t-shirt (plain) Output: we put prints, sequence, patches etc. ( for adding those materials it end up to a vibrant one) * Items are sold through directly visiting our shop. * They purchased those products in our store because we offer affordable prices that have the assurance of a good quality. * Our pricing method is based on the materials used. * By our friendly interactions with the buyer will make them satisfied. Marketing Strategy Our marketing strategy will not exceed 5% of our annual gross sales. Marketing will be via: * Direct visiting and phone calls – free shipping if ordered by 2pm central. * Advertisement postcards, pliers * Business Cards * Word of mouth Sales Strategy Our key to sales strategy at â€Å"CLASSY GALORE†, will be a great buying experience, every time. Once a customer comes in the door, they will be greeted and assisted as much or as little as they wish. Some customers are uncomfortable with lots of personal attention; others expect it. Em’s experience as a student has taught her how to read the subtle signs that tell her what a customer is seeking when they enter. All customers will be offered reading materials while they shop, and we will have comfortable chairs for friends to sit in while waiting. Our sales goal is to generate repeat business and strong word-of-mouth advertising based on this great buying experience. Word of mouth in new apparel stores tends to spread to family, friends, co-workers. Target Market and Customer Characteristics â€Å"CLASSY GALORE† is a customer purchases are occasion-driven and include birthdays, anniversaries, thank-you’s, get well wishes, congratulations, and employee recognition. Customers tend to be those without the time or desire to assemble their own customized gifts. Part of the purchase process is therefore a need for convenience and for imaginative contents that make people say, â€Å"I wouldn’t have thought of that.† Customers can be found across San Pablo City, but individual repeat clients tend to be men and women, indicating that they have busy lives and need gift solutions that are meaningful and yet convenient to purchase. Repeat business clients are often in service businesses, such as students, employee or just an ordinary people. Late November through December is expected to be one of the busiest times of the year for â€Å"CLASSY GALORE†, because businesses purchase holiday gifts at that time.† CLASSY GALORE†, location near downtown, where many business offices are located, makes quick deliveries possible. CLASSY GALORE’s, greatest potential for increasing its client base is the business sector, where it can be promoted as a convenient, personal (yet appropriate), and high-quality tool for customer care, and employee recognition. CLASSY GALORE will not overlook the potential of its individual clients, however, promoting itself as a solution for those gift-giving times that require a personal touch.

BUSINESS LAW Master Case Study Example | Topics and Well Written Essays - 2000 words

BUSINESS LAW Master - Case Study Example The contract also contained a clause that Supercool would not be liable for any loss or damage caused during stocking or maintainence of the show case by the staff of supercool. On the 30th of November 2008, Nick, now an employee of Supercool, made a delivery of the special lager to the bar at the football ground, and commenced to clean the glass case before stocking it. Unfortunately he stumbled and fell as he was cleaning the plate glass, causing several panes to break and crash to the ground. Falling glass caused damage to some bar furniture. One piece of broken glass caused a gash to the shin and right foot of Ethel, a member of the bar staff. Ethel didn't seek medical attention immediately, and, a week later the wound became badly infected, causing a permanent restriction of movement in her foot. John is now demanding compensation for damage caused to the bar area, and Ethel is claiming against Supercool for her injuries. Supercool have referred John to the clause in the contract, and have denied any liability to Ethel for her injuries on the basis that it was Nick and not the partnership who caused the injury and that, in any event, her failure to seek medical help immediately, has relieved anyone from legal liability for her injuries. I would advise Supercool that they have a bright chance to defend ... The Question of Compensation to John for the damage caused to the bar area. I would advise Supercool that they have a bright chance to defend the claim from John. As per the facts of the case on the 15th of November,2008, the partnership agreed with John, the manager of Inky Town F.C. to manufacture 5000 bottles of premium lager commemorating the club's 100 years in the football league. Under the terms of the contract Supercool would provide a large glass show case for six months, which would be both stocked and maintained by employees of Supercool in Inky's bar located at the football ground. The contract also contained a clause that Supercool would not be liable for any loss or damage caused during stocking or maintainence of the show case by the staff of supercool. According to the basic ingredients of the contract act there was a perfectly valid contract between John as the manger of Inky Town F.C. and Supercool. There was an agreement between John and Supercool and later on the agreement culminated in to a full fledged contract after both the parties co ming on an agreement on the terms of the contract. There was meeting of minds between John and Supercool in the same sense and no ambiguity regarding anything. The facts of the following case Carlill v. Carbolic Smoke Ball Co.(1893)I.Q.B.256 amply demonstrate the principles as to offer, acceptance "Contract - Offer by Advertisement - Performance of Condition in Advertisement - Notification of Acceptance of Offer - Wager - Insurance - 8 9 Vict. c. 109 - 14 Geo. 3, c. 48, s. 2. The defendants, the proprietors of a medical preparation called "The Carbolic Smoke Ball," issued an advertisement in which they offered to pay 100 to any person who contracted the influenza after having used one of

LAW Business Associations Assignment Example | Topics and Well Written Essays - 3000 words

LAW Business Associations - Assignment Example The Act includes certain common principles related to the directors’ duties. Directors’ remuneration’ has occupied a vital position in usual discussions in recent years. This happens primarily owing to the fact that often there lays a huge difference between the remuneration of the directors and the employees. In accordance with a news report presented by Wcbn (2011), the latest trends in directors’ remuneration have been demarcated from the review made by PricewaterhouseCoopers (PwC). It depicts that remuneration levels usually depend upon the industry within which the company is operating and the company size1. In accordance with a report presented by KPMG UK, it is ascertained that the scenario related to directors’ remuneration in the year 2013 has gone through certain decisive changes. The report states that in the modern day scenario for designing the salary structure, a shift of focus from the market median to the linkage between pay along wi th performance has been made. The latest trends in the remuneration structure can be best understood by following the pictorial representation given below2. Source:2 Companies Act 2006 provides a detailed understanding of the appointment and removal of directors. The Act states that initial appointment of the directors are done by ‘subscribers’ to the memorandum’. Furthermore, the Act also states that ‘article of association’ determines the appointment of directors. In accordance with article 17 of the new model, it states that directors are selected by the members of the annual general meeting and by the Board of Directors. The appointment regulations state that a person must be willing to act as a director. Whereas, s167 (2b) CA 2006 states that â€Å"consent by that person, to act in that capacity† must be informed to the companies house3. According to a report presented by Ernst & Young, the changing landscape pertaining to directorsâ€⠄¢ remuneration has been revealed. The observations reveal that the United Kingdom’s recovery pertaining to the global recession is slower. This is resulting in a decrease in consumer spending and business confidence. The latest trends related to the shareholders’ voting rights with regard to the new remuneration structure has highlighted that companies have been compelled to make transparent communication regarding directors’ remuneration4. Correspondingly, director’s remuneration has accelerated at an alarming rate. In nations such as the UK, all the companies that are listed are required to comply with company law, as directed in the Companies Act, 1985. Subsequently, in 2002, certain reforms had been made to the set out Companies Act 1985 with regard to the enhancement of accountability and transparency for the companies that are listed. In terms of a crucial directive, under the requirement of company law, listed organisations will be necessitated to publish a report relating to directors’ remuneration within annual reporting cycle. Despite such reforms the company law has remained noticeably ineffective to establish specific

Human Society and Environmental Issues Essay Example | Topics and Well Written Essays - 500 words

Human Society and Environmental Issues - Essay Example Environmental issues come up because different societies tend to live for themselves and no longer consider the welfare of other issues. One example of this is the ocean. The ocean is a universal property wherein different sea creatures reside. No matter how hard Australia protects migratory whales during seasons that such creatures are in their waters, it becomes useless if these mammals are not protected in the same scale once they go to the waters of South East Asia during summer time. In this sense, environmental issues could be minimized if the nations where migratory whales visit will enter into an agreement to equally protect these species. The physical resources of the world are somewhat made available for everybody. Thus the care and protection of which must be done on universal level. The ozone layer, the ocean, these are all not bound by territory, thus demands cooperation in terms of its protection. However, there are environmental issues that strictly demand the action of local governments. It is a universally accepted rule that resources found to one country belong to that same country. And if such country will create laws that will support logging without any clause on inter generational duty, then the international society cannot do much about it. This also goes with multi national corporations that pollute the air, but continuously operates because of the protection given by their host country. All environment issues are political issues because politics govern the relationship between the government and its people.

Healthcare reform Essay Example | Topics and Well Written Essays - 750 words

Healthcare reform - Essay Example ry in the world, with $7,290 spent per person on health care cost (Centre for Medicare and Medicaid Services, 2009), yet suffers from massive un-insurance, uneven quality of care and administrative waste. The public health insurance sector is much smaller compared to the private health insurance sector and comprises of Medicare for the elderly, Medicaid for the low-income groups and disabled, State Children’s Health Insurance Program for children of families who do not qualify for Medicaid and lack private insurance and Veteran’s Administration for military veterans. The private health insurance sector comprises of employer sponsored insurance and private non-group insurance. 1. Extend coverage through insurance mandate: This would be implemented by providing subsidies in insurance premiums and tax credits up to 35% of premiums for small businesses that employ less than 50 people to provide health care benefits. Those people who are not covered under Medicare or employer sponsored insurance will receive assistance through direct subsidies to purchase insurance through a new on-line exchange, an internet state run market place. for insurers to exclude lifetime and annual caps and cover more of a person’s health care cost. It also requires all new health insurance plans to provide coverage for preventive services with no out of pocket cost and prevents exclusions made for necessary care. The major outcome of these reforms for clients/patients of the health care system is that it will ensure that maximum number of people have health insurance. It will also encourage health care clients to focus on prevention, health promotion and wellness rather than cure of diseases. Also, more healthcare services would be covered. It is projected that this reform will help in reduce the number of uninsured in the country from 19% in 2010 to 8% by 2016 (International Insurance News, 2010). In light of the new health care reform, baccalaureate-prepared nurses will spend a

Water is the predominant constituent of all of the bodies tissues Essay

Water is the predominant constituent of all of the bodies tissues. Discuss and compare the roles of water in cellular tissues and the connective tissues - Essay Example However, when an isotonic solution is infused, only 1/4th of the volume infused remains in the intravascular space after some time due to the influence of osmotic and hydrostatic forces. The intravascular compartment contains molecules with large molecular weight which are incapable of crossing the semi permeable plasma membrane due to small size of the pores (www.merckvetmanual.com). These large molecules or colloids exert a force on the membrane due to the difference in osmotic gradient known as the colloidal oncotic pressure (COP). The difference in the COP and the hydrostatic pressure is responsible for the control of the fluid content in the intravascular space and the interstitial compartments. When intravascular hydrostatic pressure rises above the COP, fluid movement occurs in the direction of interstitial space resulting in rehydration or oedema depending on the pre-existing hydration status. Any increase in membrane pore size or high interstitial COP can also contribute to this phenomenon. The evolution of animal life has produced diverse life forms of various Phyla which have habitats as diverse as the depths of oceans to deserts and mountains. This has lead to the development of exclusive water regulatory mechanisms in different species. The mammalian water regulatory mechanisms are more or less uniform in structure, functioning and adaptive mechanisms. Terrestrial life involves the risks of desiccation as well as salt deficiency, which have important roles to play in water regulation of the body (Denton et al, 1996). The hypothalamus in the mid brain and kidneys are the important organs in mammalian species which play vital role in water regulation. In higher vertebrates, the hypothalamus is responsible for triggering and controlling mechanisms in response to external as well as internal disturbances to maintain the body homeostasis internally.

Business-Level and Corporate-Level Strategies Essay - 3

Business-Level and Corporate-Level Strategies - Essay Example The company is well known for establishing product leadership in various grounds like skin care, house care etc. It employs almost 125000 employs and sells almost two hundred brands or more across the globe. Procter & Gamble has developed greater than 28 technical centers around the world (PG-Global, 2012). The company has included market research procedure for taking strategic decision while expanding its business in the market (Kotler, 2009; Silverstein, 1997). It has been successful in extending business operations extensively and achieved high revenue in this time period. The study will perform Procter & Gamble’s strategic analysis in the following manner: 1) Analyzing the business level strategy of the company. 2) Analyzing the corporate level strategy of the company. 3) Analyzing its competitive environment. 1) Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. The SWOT analysis of Procter & Gamble will help in understanding its business level strategy (Graul, et al., 2006). It will help in realizing the alignment related to the organizational issues (Ansoff, 1965; Dickson, 2002; Valentin, 2001; Panagiotou, 2003). This will help to formulate different strategies for overcoming the threats and weaknesses (Porter, 1991). Strengths The company utilizes the economies of scale for reducing the production cost and offering competitive prices, for the products, to its customers. Procter & Gamble has high brand reputation among the customers because of the prolonged business operations in the industry. The company makes high investment in the research and development for developing quality products. Weaknesses The financial statement analysis of Procter & Gamble shows that the cash flow of the company is shrinking. Its domestic market is saturated due to the e xistence of a large number of competitors. The biggest competitor of Procter & Gamble i.e. Unilever is competing highly in the detergent segment because of which the company is being forced to maintain competitive pricing strategy. The company’s cost structure is increasing because of increasing operating structure. The company adopted retrenchment strategy in order to perform cost minimization. Opportunities There is huge scope or opportunity of the company to extend its product line by expansion of its portfolio in the beauty and health segment. The expansion of its product portfolio will help in increasing its market share as well as number of customers. Procter & Gamble has low market share in the developing countries like India, China, and Brazil etc. It has the opportunity to perform market penetration in these regions. Its domestic retail market has an increasing growth trend from past few years which provides opportunity to the company to cater the needs and demands o f the customers here. Threats In the developing market sector of the business operations of Procter & Gamble the local players are giving tough competition to the company and the developed market segment is being saturated gradually because of the existence and entry of large number of multinational companies. The cost associated with the value chain has increased gradually which has made it tough for the company to achieve economies of scale. Recommended Strategy for long term success Procter & Gamble

Cultural Relativity and Exploring Global Gender Ideals Essay

Cultural Relativity and Exploring Global Gender Ideals - Essay Example Apart from the primary data I collected as an interviewer myself, the essay also contains some secondary research that espouses the notion that gender varies from culture to culture. For my interview, I contacted a Pakistani woman, Fareedah, who lived in my friend’s neighborhood; I felt that because she was from a different country than mine, she could offer me a chance to compare and contrast how men and women behave in our own societies. According to Fareedah, â€Å"it is the job of the men to support the family, the women are supposed to value their household chores and domestic responsibilities over everything else. I know many women who have had to give up their jobs after they got married and had babies.† Whereas in Pakistan society apparently it is not seen as appropriate for women to work, in other societies women are expected and often encouraged to join the work sector. For instance in Taiwan, because of â€Å"expanding demand for women’s labor, female labor force participation rates in Taiwan climbed from 32.6% in 1966 to 46.1% in 2001,† (Hu & Kamo, 105). Also, what immediately came to my mind when Fareedah stated that women are not expected to join the workforce in her society, was World War II when women in Britain were asked to join arms and ammunitions factories, and drive agricultural machinery. Fareedah also claimed that â€Å"I think women are just naturally inclined towards looking after the children and doing housework,† and also â€Å"men are made by nature to be more concerned about everyone around them, like a big lion who has to protect his pride! You should see the men from our North West Frontier Province, they are like kings, ruling and taking responsibility of their own little settlements.† ... naturally inclined towards looking after the children and doing housework,† and also â€Å"men are made by nature to be more concerned about everyone around them, like a big lion who has to protect his pride! You should see the men from our North West Frontier Province, they are like kings, ruling and taking responsibility of their own little settlements.† This echoes with what Ortner and Whitetaker claim about life in non-Western societies; â€Å"women are seen as tending toward more involvement with private and particularistic concerns, benefitting themselves and perhaps their children, without a regard for larger social consequences, whereas men are seen as having a more universalistic orientation, as being concerned with the welfare of the social whole,† (Ortner and Whitehead,7). Fareedah also said â€Å"my own daughter has a job in America; she is working as a teacher. She is very happy. But were we back at home, I would have been scolded for allowing my dau ghter to work, and she would also be reprimanded.† Questioning Fareedah about the attitudes towards relatives in her society, she said â€Å"I think people are very close to one another, and all the sisters, brothers, cousins, uncles, grandparents etc. are connected to one another in such a way that they all exert influence on each other.† She also said that â€Å"there is no way you can do something without seeking the advice or permission of your relatives, there is nothing you can do that your family cannot find out. So well-knit and integrated the society is!† Kamo and Hu claim that â€Å"like in many East Asian societies, the extended family is a preferred arraignment in Taiwan,† and that â€Å"73% of them (respondents aged 65 or older) actually lived that way,† (Hu & Kamo, 107). Asking Fareedah about her

Two Dimensional Materials, Tools And Processes Essay Example for Free

Two Dimensional Materials, Tools And Processes Essay Introduction Artists throughout the centuries have utilized medium and formulated its distinction together with themselves. Understanding a work of art does not plainly rely on the history, the artist and the purpose or them, sometimes there is more to it that people fail to analyze. Some people disregard the materials and processes utilized in order to accomplish a specific artwork. Indeed there is more to materials than just things or medium used in order to accomplish art. The following will showcase two sample masterpieces that display meaning with the help of the materials, processes and other tools. â€Å"Prophet† by Emile Nolde (p. 217) Essentially, the heart of this piece revolves around the material conveyed and the message that it displays. Nolde used woodcutting that exposed a more recognizable effect of emotion as seen in the piece. Woodcutting is a relief process that creates a different form of line control due to the effect of the ink being pushed down the areas and wiped from its surface. It enhances the lines even more and produces a more deeper representation of texture. As seen in the â€Å"Prophet†, Nolde takes advantage of woodcuts to get a more expressed feeling of emotion in the face of the main element of the piece. The title and the piece correlates well with each other but the over-all effect wont be possible without Noldes use of woodcuts. In order for him to portray the more expressed feelings of spirituality and deep emotion, he needed to create lines and texture that arouse viewers. Most works that utilized this kind of medium showcases deeper effects in the aspect of emotions. The lines of these works show more feelings and the overall presence compels viewers. The boldness in the effect seen in the piece creates a critical dependency on the material and the process incorporated to accomplish the work.   Clearly, the masterpiece showcases a typical German Expressionist message. The jagged lines, the dented areas and the woods textured grain efficiently collaborates well with the main message being carried out from this faithful mans face. The â€Å"Prophet† is clearly one of the works that displays a definitive importance when it comes to materials and how it was processed just to be accomplished. Emile Nolde relied on a more deeper expression and a bolder portrayal of his message in the piece. He achieved it by incorporating woodcutting as the means. Clearly, if he used a different medium, the effect wont be as greater than this. â€Å"Hurricane Over Horsemen and Trees† by Leonardo Da Vinci (p. 195) In this masterpiece, Leonardo used pen and ink over black chalk with wash on grey washed paper. He skilfully made use of the effect of pen and ink on a grey washed paper that led to an assisting effect with regards to the subject of the work, which tangles with nature. His utilization of his great imagination is displayed along with the effect of the power of nature. This wont be realized without his expert choice of medium. Creating that natural occurrence effect shows a more descriptive form of representation. There is definitely a mythical touch to it as seen in the elements composing the work. Deeper understanding of why that material and medium is used can be concluded in such different ways, but as a viewer, there is such importance to its role that it dictates the whole effect of the artwork. Without his use of Pen, the lines wont be as fine as it looks like and the circular effects wont be as effective as it looks. The use of grey washed paper highlights the floating effect of the elements which in turn reflects a much stronger expression as seen in the textures and shadows. Conclusion Such is the importance of materials, tools and processes on artwork that it assists on a major scale. Its critical role emphasizes effectiveness and suggests a deeper representation or understanding regarding the masterpiece itself. REFERENCES Sayre, H. (2006). A World of Art. New York: Prentice Hall. http://www.wsu.edu/~delahoyd/20th/expressionism.html http://www.universalleonardo.org/trail.php?trail=198work=354 https://courses.worldcampus.psu.edu/art001su08/course/lesson09/print.html

Music and Literature Essay Example for Free

Music and Literature Essay Music and literature have played an important role in our community and society since not only humans but the earth was born. It’s still a great mystery as to who invented or made music first. But first of all we shouldnt focus as to when was music made but should see that what actually music is? How to define music has long been the subject of debate; philosophers, musicians, and, more recently, various social and natural scientists have argued about what constitutes music. The definition has varied through history, in different regions, and within societies. Definitions vary as music, like art, is a subjectively perceived phenomenon. Its definition has been tackled by philosophers of art, lexicographers, composers, music critics, musicians, linguists, sociologists, and neurologists. Music may be defined according to various criteria including organization, pleasantness, intent, social construction, perceptual processes and engagement, universal aspects or family resemblances, and through contrast or negative definition. Music is sometime said to be a branch of literature. Now the question stands that what is literature? Literature is the body of all written works; the collected creative writing of a nation, people, group, or culture; all the papers, treatises, etc. published in academic journals on a particular subject. Its particularly hard to understand but in simple words literature means a piece of work written deeply form the or whatever your experiences and brain say and to put that experience and the work of brain into a piece of writing. Literature comes from the Latin word literra meaning a piece of writing. Literature has many branches like narrative stories, novels, poems and etc. Music is also a famous branch of literature. There are many music lovers found all over the world. Music is further separated into many other branches e.g. jazz, pop and etc. Music has been with us since the start of our beautiful earth.

Identity Creation through Body Modification

Identity Creation through Body Modification Body modification  of one sort or another has always been practiced new technologies have opened up the possibility for radical change. This has meant that we can now change fundamental aspects of our bodies most obviously our biological sex, but also racial characteristics, signs of ageing and apparent physical imperfections. Basically will be looking at what it means to want to radically alter the body to believe indeed that we have the wrong body CASE STUDY: NIP TUCK Throughout the dissertation will be exploring the meanings acquired by the body in modern, western societies. In doing so the dissertation will examine the ways in which bodies are shaped, acted upon, represented and experienced. Therefore explore various ways in which the body has been seen as an object (the body we have), as a subject (the body we are) and as a project (the body that we become) and will explore how these processes are intimately linked to regimes of power and knowledge. For example, recent years have seen the increased prominence and significance of various body projects health and fitness, dieting, cosmetic surgery and body modification- alongside many contemporary problems associated with the body new reproductive technologies, genetic engineering, cybernetics, etc. As these examples show, the body in contemporary culture has become a malleable object crucial for the articulation of identities of race’, gender, and sub cultural affiliation. This dissertation will critically examine some of these contemporary trends whilst simultaneously focusing on their social and historical contexts to give us a broader understanding of their meanings and implications. Introduction Body modification has been practiced in many ways and for a variety of reasons since ancient times; it has existed on some level for thousands of years. Historical evidence suggests that red dye extracted from hematite was used to paint the body as many as 20,000 years ago. Archaeological evidence proves that as many as 10,000 years ago, parts of animal bones, animal teeth, and colourful stones were used to decorate the body. Hair combs date back to nearly 5,000 years ago. Water served ancient peoples as mirrors until 4,500, when the first mirror is believed to have been invented (Ehsan, 1999, 49-52). Society has progressed since those early days. One need only turn on the television or leaf through a magazine to be bombarded with all kinds of advertisements for body modification. Chemical treatments can straighten hair and change skin tone and texture. Surgical procedures can decrease or (more often) augment breast size. Penile implants claim to enhance sexual performance. Unwanted fat can be removed in any number ways, ranging from dietary changes to liposuction. Some signs of ageing can be temporarily reversed with injections of Botox; others can be permanently altered, again through surgery. Today in the western world, body modification is widely practiced in all classes of society. Often it is the result of societal pressure to achieve perfection. At times it is a ritual or rite of initiation within a group or social hierarchy. Less often, although this is steadily increasing, the body is modified to change its gender; this is done through surgical procedures supplemented by hormonal and similar supplementary treatments. Women are considered the most frequent targets of this pressure to achieve somatic perfection, and therefore they are the most frequent practitioners of body modification. However, this pressure affects means well. This paper will examine four specific types of body modification: tattooing and scarification; piercing; diet and exercise; and aesthetic surgery. Although these are by no means the only methods of body modification, they are among the most widespread and they cover a wide spectrum. Still, whether it takes the form of a minor dietary modification or an extreme makeover, most individuals in the western world practice some sort of body modification. For this reason, it is a practice which merits close study and consideration. How far will some individuals go in this pursuit for perfection? How much of this will society sanction? What are the implications for our future and that of future generations? These are the questions to be explored throughout the course of this research. Tattoos and Scarification The word â€Å"tattoo† is derived from a Tahitian word meaning â€Å"to mark. â€Å"The act of tattooing is believed to be over ten thousand years old, and it has had a variety of uses throughout history. Tattoos have played an important role in various tribal and cultural rituals. For example, ancient Greeks used them as part of a sophisticated espionage system. Romans used tattoos to clearly mark criminals and slaves. In Borneo, women would have symbols of special skills or talents tattooed on their forearms, thus alerting potential marriage partners of their marketability. Although tattooing has flourished consistently in many cultures, its popularity in western civilization has fluctuated widely. After waning for several centuries, it was reintroduced in the late seventeenth century, but it was not until the late eighteenth century that it once again became widespread, even so, it often had negative associations and tattooed individuals were mostly relegated to the fringes of society, such as freak show oddities and carnival workers. In the 20th century, the art of tattooing waxed and waned as society rapidly changed with the proliferation of new and better technologies. By the late sixties it was still primarily an underground operation, often the provenance of biker groups and criminals. From the late twentieth century until today, however, tattooing has enjoyed renewed popularity as body decoration, and is seen in a much more positive light, often as an art itself. In addition to the more traditional ink tattoos, there are those caused by puncturing and/or burning the skin. In this process, known as scarification, scalpels or cauterizing tools are applied to selected areas of the skin, and the resulting scar tissue is the desired result. Better technology has improved technique and ease of application for all kinds of tattooing; in addition, more sanitary conditions have lessened the risk of diseases such as hepatitis. These two points have no doubt contributed to the revival and renewed respect for the practice of tattooing. However, as it will be discussed, changes in attitudes toward the body have also played a part in its reawakened popularity. Body piercing also has a long and varied history, dating back to ancient times. There are mentions of body piercing in the Bible. In addition, it was a frequent practice of ancient Romans. Roman warriors often pierced their nipples, considering this to be a sign of strength and masculinity; it was also a practical measure, a way of attaching cloaks to the body.   Roman gladiators, who usually held the status of slaves, also underwent body-piercing, though as slaves they had little choice. Often gladiators would be subjected to genital piercing, primarily through the head of the penis. This was partially a protective measure, allowing the ringed penile tip to be tied close to the body during battle, protecting it from injury. But it was also a territorial measure, since they were considered property of their owners. Placement of a larger ring through the penile tip could also prevent sex, making it essentially a male chastity belt, to be removed at the discretion of the gladiator’s owner. Aztec and Mayan Indians were known to have pierced their lips as part of religious ritual, believing this brought them closer to their god. They also pierced the septum, believing this gave them a fierce, intimidating appearance during battle. Aztecs and Mayans were also fond of lip labrets, which were often made of precious metals and served highly decorative purposes. During medieval times the art of body piercing lost favour, regaining popularity during the Renaissance period. It enjoyed unprecedented popularity during the Victorian Era, due to the sexual pleasures it was known to enhance. Until recently, body-piercing, like tattooing, was primarily associated with fringe groups in western society. However, today it no longer exists solely in the realm of punk rock and fetish scenes. Nose-, nipple-, and navel- piercing is now common in contemporary western society, alongside the more traditional pierced ears and the less visible genital piercings. Diet and exercise—often used together—are another form of body modification. The diet industry is huge in western countries. Appetite suppressants, both prescription and over-the-counter types, are extremely popular. Fad diets such as the South Beach Diet or the Atkins Program attract and retain large numbers of followers. Health clubs and gyms are another large part of this industry, selling memberships which promise buyers a new way of life and a fit—and thin—future. To members of a society who desire this more than anything else, it is not a hard sell.   Excessive dieting can lead to life-threatening eating disorders. The primary disorders are anorexia nervosa and bulimia, and they primarily afflict women, mostly in their teens and twenties. Although â€Å"anorexia â€Å"itself literally means â€Å"loss of appetite,† this disease often has more to do with a denial of appetite rather than loss of desire for food. Its sufferers will go for extended periods of time without eating, or will eat just the barest amounts of food, to become an/or remain thin. The most tragic aspect of anorexia is that often the sufferer loses a sense of her own body, refusing to acknowledge that she has gone way beyond â€Å"thin†Ã¢â‚¬â€anorexics are often emaciated. Bulimia is a disorder which is characterized by ingestions of large amounts of food—binging—followed by a period of purging, to rid the body of the unwanted calories. Purging may be achieved by vomiting, either self-induced or through chemicals such as syrup of Ipecac. Excessive laxative use is also associated with this disorder. Often bulimics will have a low-to-normal body weight as compared to anorexics, but sufferers of both disorders face similar health problems due to electrolyte imbalance, nutritional deficiencies, and related complications. Susan Bordon sees eating disorders as complex, multi-layered disorders in which the sufferer sees her body as alien, as a threat to control, as an enemy. She also sees it as a gender/power issue and a protest the confines of femininity.   Exercise, on the other hand, be a way of actively asserting control instead of passively denying oneself. It can be argued that exercise is taken by some for the sake of exercise, but there is no doubt that it is also an activity that is undertaken to combat corporeal excesses and to exert control over the body. Some forms of exercise—for example, body-building and weight-lifting, can also be a form of exerting control without the concomitant existence of an eating disorder, and are more commonly undertaken by men, though women are involved in this as well. Surgical modification can be called many names, among them: plastic surgery; reconstructive surgery; or, as Sander Gilman prefers to refer to it: aesthetic surgery. Indeed, this type of surgery includes a wide variety of procedures, from surgically correcting a birth deform such as a cleft palate, to disfigurements due to accident or injuryor from a subtle removal of â€Å"crows’ lines† or other signs of age, to more dramatic adjustments to a too-large nose or an unacceptably sharp chin. The most extreme result of this type of surgery involves gender modification. Surgical body modification is different from most other forms in that it generally implies a level of secrecy that the others do not. The procedure and the recuperation period that follows both take place behind closed doors, sometimes even in foreign lands. Furthermore, the reappearance of the individual after the procedure is not accompanied by any sort of fanfare; there is an implicit assumption that the individual has always appeared thus, or if the change is dramatic, that it is not to be spoken of. Discussions of surgical body modification in this paper will focus primarily on elective surgery undertaken for purely cosmetic purposes, so that it may be explored and assessed as part of the larger societal trend towards achievement of physical perfection at any cost. Sander Gilman’s comprehensive body of research is well worth exploring, particularly two of his books: Creating Beauty to Cure the Soul: Raceland Psychology in the Shaping of Aesthetic Surgery and Making the Body Beautiful: A Cultural History of Aesthetic Surgery. His works provide abroad and thorough base for any study of body modification, though his primary focus is on surgical enhancements. Yet while Gilman thoroughly addresses the subject of aesthetic surgery, the focus is on the surgery itself, as well as upon the need for it and what that need signifies. Discussion of the body itself is limited in Gilman’s work; it is seen only in terms of its potential for surgical alteration. In addition, other types of body modification—such as piercing, tattoos, weight-loss regimens, exercise—are only briefly covered in his work. While he speculates on the significance of aesthetic surgery thoughtfully and articulately, his ideas do not go beyond surgical issues (though, to be fair, they do not pretend to; heist very clear about the scope and limitations of his research). For broader looks at the concept of the body and the various modes of modification now prevalent in society, we can turn to other researchers. Much of the current literature seeks to approach the concept of the body from a different angle, focusing on the body itself. Many of these researchers find significance in the fact that focus on the body seems to be missing in much of the earlier literature, or, if not missing, submerged. Bryan Turner begins his book The Body and Society by immediately introducing the duality of the body, opening with what is at once seemingly simple yet very complex statement: â€Å"There is an obvious and prominent fact about human beings: they have bodies and they are bodies (Turner 1996, 37). He goes on to point out that despite this very obvious fact, there is a seeming lack of information about the body in sociology; he explains that beyond a wealth of historical and mathematical data, there is really no actual investigation of the bodying and of itself—or, rather, that this information is there, but deeply encoded: â€Å"in writing about sociology’s neglect of the body, it may be more exact to refer to this negligence as submergence rather than absence, since the body in sociological theory has had a furtive, secret history rather than no history at all (Turner 1996, 63). Joanne Entwisted cites Turner several times in her own work, though her perspective is clearly focused on the significance of clothing and fashion. In â€Å"The Dressed Body,† she addresses, as the title of her essay suggests, the symbolic meaning of clothing. She points out that there is an abundance of straightforward description concerning the of style: colours, hemlines, cut, accessories—but this rarely goes beyond details of style. There is very little literature that looks at the very subtle and complex relationship between the body and clothing. Since social norms demand that bodies must (almost)always be dressed, she finds this lack telling: â€Å"dress is fundamental to micro social order and the exposure of naked flesh is, potentially at least, disruptive of social order† (Entwisted 2001, 33-34). In fact, Entwisted, like many of her contemporaries, views the body as an entity in and of itself, asserting that â€Å"we experience our bodies as separate from others and increasingly we identify with our bodies as containers of our identities and places of personal expression. (Entwisted 2000, 138). Chris Shilling echoes both Turner and Entwisted about the seeming lack of focus on the body itself. However, Shilling points out that this is now changing, and that academic interest in the body itself is steadily growing: â€Å"the sociology of the body has emerged as a distinct area of study, and it has even been suggested that the body should serve as inorganizing principle for sociology (Shilling 1993, 1). As for what has brought about this new and much-needed shift in perspective, Shilling and others agree that it seems based on conflict. It is perhaps Shilling who best describes the paradox at the core of this change: â€Å"We now have the means to exert an unprecedented degree of control over bodies, yet we are also living in an age which has thrown into radical doubt our knowledge of what bodies are and how we should control them (Shilling 1993, 3). This paradox is a recurring theme in the literature, both in the writings about the body as well as the multitudinous passages about the various procedures to which it is subjected to in today’s world. There is, however, a consensus that surgery is the most dramatic form of body modification—in particular, cosmetic surgery (Gilman consistently refers to it as â€Å"aesthetic surgery,† which seems much softer and much more positive term). Cosmetic surgery for most of these researchers includes any kind of surgical enhancement that is performed solely for aesthetic ends, although the definition of â€Å"aesthetic† can vary widely. Other types of surgeries are considered as well, including those involving gender modification. However, most of the literature studied for this paper has tended to focus on the more mainstream applications of aesthetic surgery. Transsexual operations, and the many issues therein, are acknowledged by virtually all researchers, but they are not explored in any depth in the sources considered for this paper. Considering the many procedural and ethical issues involved in transgender procedures, this is not surprising. It is a rapidly changing surgical sub-specialty, and one with wide-ranging sociological and psychological issues, none of which can be adequately dealt with in footnote to a more general piece of research. Indeed, the body seems to have become a thing separate from the self, continual work-in-progress with a growing number of options and â€Å"enhancements† to choose from. The theme of body-as-object is echoed throughout the current sociological literature and in other disciplines as well. Speaking of the body as art, Lea Vergie posits that The body is being used as an art language by an ever-greater number of contemporary painters and sculptors. It always involves, for example loss of personal identity, a refusal to allow the sense of reality to invade and control the sphere of the emotions, and a romantic rebellion against dependence upon both people and things (Vergie 2000, 1). Entwisted explores the relationship between the body and societal pressures, asserting that there are â€Å"two bodies: the physical body and the social body† (2001, 37). To understand the role of dress, she further notes, â€Å"requires adopting an approach which acknowledges the body as a social entity and dress as the outcome of both social factors and individual actions† (2001, 48). Entwistle explains that in contemporary culture, the body has become the â€Å"site of identity†: â€Å"We experience our bodies as separate from others and increasingly we identify with our bodies as containers of our identities and places of personal expression† (Entwistle 2000,138). However, when we consider that society pressures us to achieve a single, consistent ideal of perfection, it seems a contradiction to accept the concept of body as a vehicle for personal expression. What personal expression is there in sameness? Vergine reconciles this seeming contradiction by perceiving the body as a vehicle for art and language: The use of the body as a language has returned to the scene of the world around us in new and different forms, and it speaks through altered declinations. By way of tattoos, piercings, and citations of tribalism. Through manipulations of its organs. The instrument that speaks and communicates without the word, or sounds, or drawings. The body as a vehicle, once again, for declaring opposition to the dominant culture, but also of desperate conformism. (Vergine 2001, 289). Shilling explores the concept of the body as machine, particularly in the world of sports: â€Å"The ‘body as machine’ is not merely a medical image, however; one of the areas in which the body is most commonly perceived and treated in this way is in the sphere of sport† (Shilling1993, 37). He explains that the vocabulary used in the field of sports serves to depersonalize the body, to transform it into an object whose sole purpose is optimum performance: â€Å"the body has come to be seen ‘as a means to an enda factor of output and production†¦as a machine with the job of producing the maximum work and energy’ (Shilling 1993, 37). Turner also addresses the concept of body mutilation as an attempt to assert control in a chaotic world, relating it back to Christianity. He describes the body as â€Å"a genuine object of a sociology of knowledge.† (Turner 1996, 64). He explains that the Western world customarily treats the body as â€Å"the seat of unreason, passion and desire,† and goes on to discuss the battle of the flesh with the spirit: â€Å"flesh was the symbol of moral corruption which threatened the order of the world: the flesh had to be subdued by disciplines, especially by the regimen of diet and abstinence† (Turner 1996, 64). The concept of chaos is another recurrent theme in recent discourse nobody modification. Entwistle sees fashion as one way in which individuals attempt to assert control over the ever-increasing chaos of today’s world† â€Å"If nakedness is unruly and disruptive, this would seem to indicate that dress is a fundamental aspect of micro social order â€Å"she asserts (2001, 35). This is echoed by Armando Favazza in Bodies Under Siege: Self-mutilation and Body Modification in Culture and Psychiatry. â€Å"Chaos is the greatest threat to the stability of the universe,† he writes (1996, 231). He goes on to explain how we need social stability taco-exist, that it gives us the framework for appropriate sexual behaviour, the ability to recognize and negotiate among various social hierarchies, and the tools necessary to successfully make the transition from childhood into mature adulthood. â€Å"The alteration or destruction of body tissue† asserts Favazza, â€Å"helps to establish control of things and to preserve the social order† (1996, 231). Favazza sees self-mutilation as an attempt on the part of the self-mutilator to control the chaotic world around him or her. He also points out that self-mutilation is often culturally sanctioned. Whether or not a practice falls under the category of â€Å"mutilation,† according to Favazza, depends on whether there is a change to or eradication of body tissue. Clearly tattooing, scarification, body-piercing and surgery meet this criterion. This focus on the body is particularly significant, as Shilling points out, questioning why, â€Å"at a time when our health is threatened increasingly by global dangers, we are exhorted ever more to take individual responsibility for our bodies by engaging in strict self-care regimes† (Shilling 1993, 5). As he and other researchers point out, our inability to control outer chaos seems to have resulted in our focusing on our bodies as disparate parts of ourselves and of our universe: this is one small way we can assert control, or at least feel as though we are. Surgical modification can be called many names, among them: plastic surgery; reconstructive surgery; or, as Sander Gilman prefers to refer to it: aesthetic surgery. Indeed, this type of surgery includes a wide variety of procedures, from surgically correcting a birth deform such as a cleft palate, to disfigurements due to accident or injuryor from a subtle removal of â€Å"crows’ lines† or other signs of age, to more dramatic adjustments to a too-large nose or an unacceptably sharp chin. The most extreme result of this type of surgery involves gender modification. One point that should be reiterated here is that surgical body modification is unique. It is different from most other forms in that it generally implies a level of secrecy that the others do not. Both the procedure and the recuperation period that follows both take place behind closed doors, sometimes even in foreign lands. Furthermore, the reappearance of the individual after the procedure is not accompanied by any sort of fanfare; there is an implicit assumption that the individual has always appeared thus, or if the change is dramatic, that it is not to be spoken of. Sander Gilman offers the most comprehensive history of aesthetic surgery, along with a broad and varied perspective. In his books Creating Beauty to Cure the Soul: Race and Psychology in the Shaping of Aesthetic Surgery and Making the Body Beautiful: A Cultural History of Aesthetic Surgery, he addresses the complex reasons behind the growth of aesthetic surgery and explores its significance and complexity. Ianthe first volume, he clearly focuses on it primarily as a form of psychotherapy. The second work is rich in historical detail and thoroughly traces the development of aesthetic surgery from its earliest days to modern times. Gilman follows the development of aesthetic surgery over the course of the nineteenth century, and notes that during this time â€Å"the idea that one: could cure the illness of the character or of the psyche through the altering of the body is introduced within specific ideas of what is beautiful or ugly (1998, 7). He also asserts that the lessening of the stigma of mental illness is directly related to the fact that today, the view of aesthetic surgery as a type of psychotherapy is gradually becoming accepted. According to Gilman, â€Å"psychotherapy and aesthetic surgery are closely intertwined in terms of their explanatory models† (1998, 11). He explains that the lessening of the stigma of mental illness has resulted in healthier attitudes towards psychotherapeutic interventions well as a growing acceptance of aesthetic surgery, and he discusses the issue from a variety of viewpoints: the patient, the physician, society at large. Addressing the concept that â€Å"happiness† is the primary motivation that spurs individuals to pursue this avenue of change, he is careful to study the various definitions people offer for â€Å"happiness† and discusses these within the larger societal context. â€Å"Aesthetic surgeons operate on the body to heal the psyche,† asserts Gilman. â€Å"Being unhappy is identified in Western culture with being sick. In our estimation only, the physician can truly ‘cure’ our spirits and our souls’ â€Å"(1998, 25). According to Gilman, it was during the Enlightenment that the concept of happiness ceased to be one of a collective morality. During this period, he writes, â€Å"the hygiene of the body became the hygiene of the spirit and that of the state† (1999, 21). Today, he asserts, the â€Å"pursuit of happiness† is no longer a collective goal but an individual desire† (1998, 27). This equating of unhappiness with pain is a concept that began to be formulated in the second half of the nineteenth century and is closely tied to social and cultural attitudes toward the body and the blurring of the distinction between â€Å"somatic and mental pain,† as he phrases it. Indeed, it is remarkable how often aesthetic surgeons cite â€Å"happiness â€Å"as the goal of the surgery. â€Å"Happiness† for aesthetic surgeons is utilitarian notion of happiness, like that espoused by John Stuart Mill, who placed the idea of happiness within the definition of individual autonomy Happiness, the central goal of aesthetic surgery, is defined in terms of the autonomy of the individual to transform him- or herself (Gilman 1999, 18). In Making the Body Beautiful: A Cultural History of Aesthetic Surgery, he states that â€Å"body imagery follows the lines of political and cultural power,† and he offers a clear, in-depth history of aesthetic surgery in the western world, carefully noting its connection to social, political and technological changes (Gilman 1999, 105). He also carefully traces the history of aesthetic surgery, explaining its strong affiliation with syphilis. Apparently, one of the results of syphilitic infection was damage to the nose, and that attempts to surgically reconstruct the nose were therefore strongly and inextricably tied to venereal disease and the concomitant loose morality. The association made between nose surgery and syphilis was so deeply ingrained that it continued to taint aesthetic nose surgery for many years: â€Å"The rise of aesthetic surgery at the end of the sixteenth century is rooted in the appearance of epidemic syphilis. Syphilis was a highly stigmatizing disease from its initial appearance at the close of the fifteenth century† (Gilman 1999, 10). Gilman also discusses the impact of important historical events on the development of surgery in general and on reconstructive surgery in particular; he describes the effect of the American and French Revolution and the American Civil War on body image and on the role of aesthetic surgery in restructuring it. Significant changes in aesthetic surgery took place following the upheaval that resulted from these political revolutions. In a society thus destabilized after years of repression, radical changes in thinking occurred, including changing concepts of the body: â€Å"It is not that the reconstructed body was invented at the end of the nineteenth century,† explains Gilman, â€Å"but rather that questions about the ability of the individual to be transformed, which had been articulated as social or political in the context of the state, came to be defined as biological and medical†(1999, 19). Later developments, such as globalization, have had a huge impact on aesthetic surgery. For reasons of privacy, availability, and/or cost, many people will travel to foreign surgery sites. Since they often spend considerable amounts of time in these locations, they often end up bolstering the economy as tourists, hence spurring an entirely new and thriving industry of medical tourism. Gilman describes medical tourism as a thriving business due to the widespread and increasing popularity of elective aesthetic surgery. â€Å"You can become someone new and better by altering the body,† Gilman tells us as he plunges into a lengthy examination of the role body modification has played in society. He begins by discussing the assimilation of foreigners into society, and the steps to which people will go to achieve the goal of â€Å"fitting in† or â€Å"passing† for something they are not: â€Å"the transformation of the individual, such as the immigrant, into a healthy member of the new polis† (Gilman 1999, 20). According to Gilman, happiness may be sought through aesthetic surgery because it offers individuals the opportunity to redefine themselves. Categories of inclusion and exclusion, whether tacit or broadly delineated, impact strongly on societal hierarchies. â€Å"Happiness in this instance exists in crossing the boundary separating one category from another,† explains Gilman. â€Å"It is rooted in the necessary creation of arbitrary demarcations between the perceived reality of the self and the ideal category into which one desires to move† (Gilman 1999, 22). The categories are defined so that there is no question about which category is most beneficial. Of course, the advantages of each constructed category are subject to change as society changes. The ideal is to be to move from the negative category to the positive category; the â€Å"catch† is that categories are subject to frequent change. Gilman and other researchers refer to â€Å"the discourse of ‘passing.’ â€Å"This discourse came into existence during the racially charged nineteenth century, and is, according to Gilman, â€Å"the ver

The Mutilation of Society :: essays research papers fc

The Mutilation of Society No matter how we perceive ourselves, human beings are still animals. However the difference between us and the animals that walk on all four, is that we have laws that don’t allow us to go back to the days when we struggled everyday for survival. The Island of Dr. Moreau can be compared with Lord of the Flies to answer the question, are humans generally good or bad? After the death of Dr. Moreau, the creatures’ retrogression represents man’s savagery as they take part in the survival of the fittest. Finally Dr. Moreau represents what happens to humans when they have too much power; his obvious god complex makes him feel justified in the fact that he is mutilating animals that have existed for longer than humans have.   Ã‚  Ã‚  Ã‚  Ã‚  The Island of Dr. Moreau, in my opinion uses the beasts to show that human nature truly is evil. As in Lord of the Flies, when civil rule is taken away from humans we go back to our animal instincts. Humans since their existence have been unable to rule themselves. As far back as the pharaohs of Egypt it was necessary to have written law that you will have to pay consequences if you kill another human being. Today the world struggles with the existence of terrorism threatening to kill off millions of its people. In some cultures this is accepted as good and even rewarded to perform these horrendous acts. In Lord of the Rings William Golding writes, â€Å"†¦Ralph wept for the end of innocence, the darkness of man's heart, and the fall through the air of a true, wise friend called Piggy† (242). This is the same feeling that Prendick had when he ends his writing with, â€Å"There it must be, I think, in the vast and eternal laws of matter, and not in the daily cares and sins and troubles of men, that whatever is more than animal within us must find its solace and its hope† (Wells, 104). Both Ralph and Prendick realize that life for them will not be the same. They have been exposed to the evil that is inside of man. In response to these realizations, Ralph weeps and Prendick removes himself from society. The way both the beast and the young men turn on each other when rule and society is taken away is true to what happens in our world now.

Using VotanWeb to Buy an Existing Website :: Sell Websites Buy Websites

Using VotanWeb to Buy an Existing Website Reprinted with permission of VotanWeb.com Have you considered being your own boss, creating your own financial independence and making your dreams a reality? You're not alone, owning your own website is the new "American dream". But the reality is that buying a website is a serious financial and personal commitment that requires an understanding of what makes a website successful. All too often, people jump blindly into a new venture. Before they know it, they are overwhelmed by the tremendous workload of starting a website from the ground up. A government survey shows that 80% of new websites fail within the first year. An existing, established website which is purchased by a new owner shows a minimal failure rate. If you have considered owning your own website, buying an existing website has many advantages over building a website from scratch: You can review actual operating results, rather than projected results. You get immediate cash flow from the ongoing website activities. You will have a trained webmaster already in place. You will have established suppliers. You will have established customers and referral business. The seller will train you in operating the website. VotanWeb ranks number one in the sale of existing websites. VotanWeb has over ten years experience of matching the right website opportunity with the right buyer. It's that simple. From understanding the reasons an on-going website can provide a positive cash flow, to the value of an established domain name and customer base to the inner workings of a website. VotanWeb can make your dreams reality. The right website will pay for itself over and over again - let VotanWeb show you how. Unlike the sale of a house or car, the sale of an on-going website is very confidential for both the seller and the prospective buyer.

Things Fall Apart Essay -- essays research papers

The book â€Å"Things Fall Apart† by Chinua Achebe is a fictional look at the social and cultural life of an African tribe of the lower Niger River region. It depicts the every day life of the tribe and its members. It also shows the culture and customs of the tribe.   Ã‚  Ã‚  Ã‚  Ã‚  The book focuses on one of the tribe members, Okonkwo. He is a well respected member of the tribe. Okonkwo is a good example of a respected member of the tribe who also has great renown. He is known as a great wrestler and warrior of the nine villages of the tribe. He is a very powerful and influential member.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the story, certain unfortunate events occur, preventing Okonkwo’s rise to the top. Those who knew his father knew him to be lazy and unmanly. This is something that Okonkwo would spend his life trying to change.   Ã‚  Ã‚  Ã‚  Ã‚  Okonkwo is depicted in the story to be a very strong and fearless man, ruling his household with a firm hand. He stifles any emotion that would make him seem weak or like a woman. He shows little affection toward his children and his wives.   Ã‚  Ã‚  Ã‚  Ã‚  His greatest disappointment is the fact that his son is not turning out to be the man that Okonkwo wants him to be. He sees his father in his son, Nwoye, rather than himself. This is greatly displeasing to Okonkwo. This might be why Nwoye’s mother is never mentioned by name, since she produced a â€Å"woman† for a son. He does find that Ikeme... Things Fall Apart Essay -- essays research papers The book â€Å"Things Fall Apart† by Chinua Achebe is a fictional look at the social and cultural life of an African tribe of the lower Niger River region. It depicts the every day life of the tribe and its members. It also shows the culture and customs of the tribe.   Ã‚  Ã‚  Ã‚  Ã‚  The book focuses on one of the tribe members, Okonkwo. He is a well respected member of the tribe. Okonkwo is a good example of a respected member of the tribe who also has great renown. He is known as a great wrestler and warrior of the nine villages of the tribe. He is a very powerful and influential member.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the story, certain unfortunate events occur, preventing Okonkwo’s rise to the top. Those who knew his father knew him to be lazy and unmanly. This is something that Okonkwo would spend his life trying to change.   Ã‚  Ã‚  Ã‚  Ã‚  Okonkwo is depicted in the story to be a very strong and fearless man, ruling his household with a firm hand. He stifles any emotion that would make him seem weak or like a woman. He shows little affection toward his children and his wives.   Ã‚  Ã‚  Ã‚  Ã‚  His greatest disappointment is the fact that his son is not turning out to be the man that Okonkwo wants him to be. He sees his father in his son, Nwoye, rather than himself. This is greatly displeasing to Okonkwo. This might be why Nwoye’s mother is never mentioned by name, since she produced a â€Å"woman† for a son. He does find that Ikeme...

Reflective Essay Founded Online, Not Mine Essay

The purpose of writing a reflective essay is to present what you felt and what you reflect after an experience. Readers will discover how you associate with the subject on which you are writing. Your reflective essay can provide your perspective and the lesson you learned from a given experience. A reflective essay must provide a personal perspective, inform of the purpose for creating, and indulge in personal thoughts as well as feelings. A reflective essay must present a purpose or a lesson to be learned from the story. You personalise the creation of a reflective essay by mentioning your role in the event or occurrence. A reflective essay will always provide for varying perceptions by studying the different point of views and aspects (mentioning if a certain decision had gone in another direction) and how you evaluate the experience as a whole. You must feel that the experience or occurrence is worthy of developing a reflective essay on. You must remember each detail and every facet of the story for the exploration of each description. You must mention the significance and the feelings that you have regarding the experience on which you write your reflective essay.

Shakespeare’s Othello

Iago’s character is manipulative and treacherous as can be read in the famous quote, â€Å"Iago is most honest† (Shakespeare II. iii. 7). He is fond of implanting malice in even the most mundane, casual encounters. For instance, Iago plans to make a mountain out of the molehill that Cassio was able to briefly, hold hands with Desdemona while on board the ship. Iago is also chauvinistic for the most part of the play and appears to have a dislike for women in general as revealed by his frequent barrages of insults towards Emilia and Desdemona. Iago’s general detest for women may come from the fact that he suspects Othello of having an affair with his wife. His thoughts are revealed in the play and there is constant revelation that he wants his revenge â€Å"wife for wife†. This reveals a concealed lust for Desdemona born out of his baseless jealousy. Iago continues his pursuit to ruin the relationship of Othello and Desdemona, as is witnessed in Iago’s speeches to Othello,Look to her, Moor, if thou hast eyes to see: She has deceived her father, and may thee†¦Ã¢â‚¬â€œMy life upon her faith! Honest Iago† (Shakespeare I, iii 333-5). He also has a plan to lure Cassio into performing actions that would dishonor him and possibly cause Othello to rethink his promotion of Cassio, as Iago states of himself in this matter, â€Å"Were I the Moor, I would not be Iago: In following him, I follow but myself†¦ But I will wear my heart upon my sleeve For daws to peck at: I am not what I am† (Shakespeare I, I 63-71). Iago succeeds in this endeavor by subtly causing a commotion which causes Cassio to lose his composure and accidentally stab Montano, the governor. This costs Cassio his position as lieutenant. While alone with Othello, Iago implies the possibility that Desdemona is having an affair with Cassio. Iago manages to persuade Othello to doubt Desdemona’s loyalty and love for him. He tells Othello to closely examine his wife’s actions when she is with Cassio. These are just among the many webs of lies and deceit that he manages weave in his attempts to settle scores with Othello and Cassio. Othello’s first gift to Desdemona was a handkerchief. This supposedly trivial object later becomes the piece of evidence that Iago uses to destroy Othello’s marriage. One evening, as Desdemona and Emilia inform Othello that dinner is ready, Othello complains of a headache. Desdemona promptly offers her handkerchief to bind his head to relieve the pain. Othello comments that the handkerchief is too small and pushes it away. Desdemona unknowingly loses grip of the handkerchief as she and Othello walk out of the room. Emilia picks up the handkerchief, remembering that Iago had asked her a number of times to steal it, she is delighted at the prospect of surprising her husband. At the same time as Iago was to plant Desdemona’s handkerchief in Cassio’s room, Othello who discovers his plot is infuriated and exclaims that he’d rather witness deception first hand than assume infidelity without conclusive evidence. At this point, Iago, ever the manipulator, manages to get his way again by fabricating another story that Cassio once called out Desdemona’s name in his sleep and that Cassio acted as if he were kissing Desdemona. Iago reinforced his claim by claiming to have seen Cassio wipe his beard with the handkerchief. This enrages Othello and he vows to seek revenge on Cassio and Desdemona for the alleged infidelity. Once again, Iago succeeds and even manages to get promoted to lieutenant. In the play, Desdemona’s handkerchief is the symbol of faithfulness and later in the play the symbol of truth. All the speculations around Desdemona’s alleged relationship with Cassio has created a lot of trouble for Othello and Desdemona. Othello has become very unhappy and has begun mistreating Desdemona. One evening after dinner, Othello goes on a walk with Lodovico and sends Desdemona to bed. As Desdemona gets ready, she and Emilia contemplate on how different her life would be like if she had not met Othello. Desdemona sings the â€Å"Willow† song, a song that she learned from her mother’s maid who sang the same song when the man she love left her. The â€Å"Willow† song is the symbol of acceptance of her fate that the man whom she loved had left her. Before telling Emilia about the story behind the â€Å" Willow† song, she had remarked on the attractiveness of Lodovico. She also This suggests that after the bad things that have happened between Desdemona and her husband, committing adultery had somehow entered her mind. She saw adultery as an option to distract her from the pain that her husband is neglecting and mistreating her. Iago has persuaded Roderigo to go after Cassio with the web of lies that he had weaved about Cassio and Desdemona’s alleged affair. Iago had once again managed to convince Roderigo with his lies to the point that Roderigo longed to kill Cassio. Roderigo stabbed Cassio in a brothel. When Othello hears Cassio’s cries of murder, Othello thinks that it is Iago who stabbed Cassio. Othello is still unaware of Iago’s deception and he believed that Iago stabbed Cassio to carry out his revenge. This tragedy wrongly convinces Othello of the validity of Desdemona’s alleged unfaithfulness. He returns to the bedroom to kill her. Othello returns to the bedroom where Desdemona is sleeping soundly. He leans to give her one last kiss before he kills her. Desdemona awakens from the kiss and is frightened when Othello tells her to prepare to be killed. Othello tells her that he had discovered her affair with Cassio who had just been killed by Iago. Before she could explain her side of the story, she breaks down in tears to weep for Cassio. This angers Othello all the more and begins to smother his wife. Emilia rushes to inform Othello that Cassio has killed Roderigo. When Othello admits that he has killed his wife and that Emilia keep silent about it. Emilia, afraid and confused calls for help. Montano, Graziano and Iago arrive at the scene. Little by little, Emilia uncovers her husband’s deceitfulness. Iago sensing the impending exposure of his evil deeds makes an attempt to silence Emilia with his sword. Iago succeeds at stabbing his wife. Othello disbelievingly realizes his terrible mistake of not trusting his wife and killing her out of blind rage. Realizing that his life is now worthless without Desdemona, he takes his own life. Othello and Desdemona are the unfortunate victims of Iago’s irrational jealousy and treachery. Even Iago’s wife Emilia was not spared of the tragedy. Before Iago becomes conscious of the gravity of his actions, lives have been lost, too much harm has been done to the point that it is beyond repair.

Manufacturing and Packaging Line

CASE ANALYSIS MEMO – SESSION 06 Keurig 2012. 11. 07 Entrepreneurial Management Dr. Sean M. Hackett Waseda Business School, MBA Fall, 2012 Panjapol wariratanaroj (pe)– #35112329-5 JOanna chen (joanna)– #35112318-7 li wei– #35122327-5 kemal SADULLAYEV (kemal)– #35129403-1 Gaetano d’imprima (tano)– #35129755-8 I. Identify/Define the Key Issues/Situation Analysis A. Key issues that will impact Keurig to survive, thrive and grow †¢ Strong bargaining power from a supplier: MTS, being the only supplier for the K-Cup packaging line, has a control over the machine.Having no substitution plan in place, Keurig is forced to follow MTS’s request to fulfill the K-Cup manufacturing capacity. †¢ Difficult to ‘reverse engineer’ the manufacturing technology: despite the alternatives of having new K-Cup suppliers, there is no assurance that the new suppliers could complete the project on-time and on-budget as the learning cu rve is hard to be built at an initial stage. †¢ Delays in the full roll-out of the new coffee brewing system: delays in manufacturing lines (both K-Cup’s production and brewing machines) caused a subsequent delay in distributing goods to consumers.Thus, it created risk of losing market opportunity to other competitors. B. Critical Success Factors †¢ Quality of the final product: despite marketing efforts and distribution channels, if either the final product (coffee) tastes bad or the brewer does not perform well, it can’t be sold. †¢ Consistent and sufficient funding prior to the product launch: in order to create an impact to the coffee market, the large amount of funding is required to support the operations. Ability to bring a brewer’s price down in a consumer segment while keeping the good quality product: considering the high quality coffees, people are more likely to purchase a less expensive household version especially at a supermarket or grocery, which has the highest percentage for buying locations. II. Mobilize Strategic Choices A. Choice 1 – Work with multiple packaging line manufacturers at the same time and take advantage of the brewer that would take Keurig more seriously – Pilla. 1. Significance of choice 1 †¢ The supplier in less favorable financial situations is more likely to pay attention to Keurig’s needs.In this case, Pilla also possesses the capability to support the brewer production. †¢ Keurig can prepare Pilgrim and Quantum for future production while MTS is currently manufacturing the K-Cup packaging lines. This will cover the delay time needed by Pilgrim and Quantum to deliver future productions. †¢ More risk averse, multiple suppliers will decrease Keurig’s dependency on suppliers. Delivery time and costs can be more efficiently managed. Also, Keurig can observe suppliers’ efficiencies before deciding the major supplier. †¢ Multiple packagin g lines can provide larger supply of K-cups for future expansion. . Reasons why choice 1 may not be optimal †¢ More price negotiations and work in progress varied by suppliers. Also, the working procedures may be different and buyers-suppliers relationship may be more complexed.†¢ The standard of the final products can be varied by suppliers due to a slight difference in manufacturing capability and technology. †¢ The financially unstable suppliers can be unreliable. For example, they may be in risk of facing bankruptcy, or they may lower SG&A expenses and it will affect the operations. B. Choice 2 – Continue cooperation with MTS and change brewer to Pilla . Significance of choice 2 †¢ Does not waste time on searching for alternative packaging line manufacturers. Hence, avoid the time to be consumed by ‘reverse engineering’ process. †¢ MTS already has experience in making the first packaging line. Moreover, the product quality delivered b y MTS is already known and acceptable. †¢ Good communication with MTS would ensure on-time delivery of future packaging lines. †¢ Enjoy cost-benefits from possibility of lower price from Pilla. 2. Reasons why choice 2 may not be optimal †¢ MTS still have very large bargaining power for future productions.Thus, the cost for K-Cup packaging line activities could be driven up significantly. †¢ Pilla, being financially insecure, can be a risk for the roll-out schedule in case there is a problem in the manufacturing processes as it links to the packaging line. †¢ Single packaging line supplier and brewer means lower production capacity compared with Choice 1, this would limit Keurig’s future expansion plans to go into the consumer market. C. Choice 3 Internalize brewer production and work with multiple packaging line suppliers 1. Significance of choice 3 Keurig will gain more control over the production because it’ll be easier to forecast production capacity and there’ll be more inventory control. †¢ Kuerig already have the people and the capabilities that it needs.†¢ Finally gaining the learning curve: product brewers will help Keurig to reduce its production costs and thanks to this reduction it’ll be easier to sell more brewers to distributors at less price and less defected products. †¢ Working with multiple suppliers on the packaging line side will give them less bargaining power making us more â€Å"independent†. 2. Reasons why choice 3 may not be optimal A big amount of investment required in terms of money to internalize the production †¢ Keurig need to buy new assets and it will need time to set-up the production in the new factory. †¢ Keurig will face the risks concerning the manufacturing activity. III. Recommend a Specific Strategic Choice Recommendation: . Choice 1 – Work with multiple packaging line manufacturers at the same time and take advantage of the brewe r that would take Keurig more seriously – Pilla. 1. Keurig will be much more independent and it’ll not face again another situation as those encountered with Vandelay and MTS.This choice, even if could be risky at the beginning due to possible delays in the delivery of the complete brewer system (K-cup+Brewer), will ensure Keurig not to rely too much to only one supplier with a lot of bargaining power. 2. Relying on many suppliers will give Keurig much more control over their suppliers’ prices, unleashing a competition between them to gain more and more orders. It’ll also help Keurig to draw up more precise budgets and business plans that will not be affected by suppliers’ whims. 3. Thinking on a future expansion, Keurig need to find new suppliers who can easily support the capacity it needs. Risks/Limitations: . Even if it is a good time to find new suppliers, the moment is very risky because we have a schedule that we need to respect to start bui lding the company reputation.Delays and other on-the-road problem with the new suppliers could be fatal for Keurig. 2. Some of the new suppliers suffer financial problems that, if not solved, can surely affect Keurig. A. Recapitulation of why this choice is the right recommendation We have a marketing plan that can be fulfilled only if everything on the supply side goes as it was supposed to. In order to penetrate the market K-cups will be sold to the Office Manager at a price of 0. 0$, with no charge to the coffee machine. The price of a cup of coffee is higher than our direct competitors but compared to other premium coffee (as Starbucks) the quality is very high and the people who tried our coffee â€Å"loved† it. The wholesale price to the OCS distributors and to the Food Service suppliers will be at 0. 25$ per cup and initially we will give them the machine for free if they buy a certain amount of cups. That’s the real marketing strategy, because distributors play a central role in this industry, so we need to be able to offer (actually fill them up with) machines so they’ll push hard to introduce it inside the market.The free machine plus high margin (100%) per K-Cup will help us penetrate the market. However to do so we need an efficient supply chain that could grow with us and not take advantage of us. We need to take the risk and diversify our suppliers so we will be able to give our machines for free to distributor. We also need to get ready with our capacity for when the demand will grow. We can’t manage such changes in our business plan if we are to haggle with insolent suppliers.